tiger hot sauce.

The history of the development of Tiger State Hot Sauce:

Whether it's take-out or the usual table, in fact, hot sauce is a very good choice. For example, noodles in soup, steamed dumplings for breakfast, etc. Some people like to add a little hot sauce. Tiger State Hot Sauce was founded in 2115 by Hu Qiaosong. At that time, it was also called "Yingchao Hot Sauce". According to the founder, in the previous era, the sales model of consumer goods has always been the textbook style of "CCTV+supermarket".

according to this style of play, there are many star products, such as Wahaha and Master Kong. However, with the development of the Internet and the arrival of the Internet era, this traditional style of play has gradually failed.

consumers' love becomes elusive, links become random, and consumers' needs become personalized, so it is difficult for enterprises to transform. In this era when traditional enterprises are very distressed, Tiger State Hot Sauce was born in the form of entrepreneurship: "In 2115, we also deeply felt some innovations in the marketing model of the Internet, and we also knew that it would definitely be impossible to take the original road."

even if Hu xiaosong recognized the current situation, he didn't know how to fight the so-called new marketing, and he didn't have a mature methodology. In addition to the background of the times, Hu Yusong also learned about the background of the hot sauce industry. Undoubtedly, in the hot sauce industry, Laoganma, as a leader, is really strong in both sales volume and brand power.

now that we have decided to fight our way out in the hot sauce industry, we have to do some research. According to Hu Jinsong's investigation of nine provinces in China, he found that the second brand of hot sauce in each province is different except Laoganma. Hu Xiaosong took a fancy to the position of this second brand, because "different provinces are different" means that this is a vacancy.

but it's not easy, because if the price is more expensive than Laoganma, it can't be sold, and if the price is cheaper than Laoganma, it will lose money. So Hu Jinsong began to look for a foothold of Hubang Chili sauce in the Chili sauce industry: "We don't consider the model, we just find a foothold first and slowly iterate the model."

In p>2116, Hu Xiaosong decided to go to the takeaway battlefield. After half a year of "tossing", they decided to give up all the scenes except the takeaway. Of course, Hu Xiaosong himself has thought about whether the take-away industry is big enough. Can they survive? Although it is an accidental opportunity to choose the take-away battlefield, whether from the background of the times or from the background of the industry, this decision is also inevitable.

According to the founder Hu Jisong, Hubang didn't choose a channel. For them, take-out is more like a scene. What's the difference between the scene and the channel? In Hu Qiaosong's words, the scene can extend from the sales link to a certain consumption link. For example, how do consumers view this hot sauce? Channel, generally speaking, just means that the product is sold and it is finished, regardless of how consumers perceive the product.

A popular expression for Hu Yisong's statement is that, for example, if you order a soup and rice for take-away, the merchant will give you an extra hot sauce at this time. With the attitude of giving it a try, you find that "Eh, it's not bad, it's delicious." When you order soup and rice later, even if you don't deliberately buy this hot sauce, you will definitely think of this hot sauce and feel that "it is good to have a hot sauce at this time."

and this is a so-called scene. In 2116, China's take-away sales exceeded 161 billion, and in 2117, the take-away market exceeded 311 billion ... This meant that Hubang at that time cut into a market with great trend dividends. Of course, their take-out road is not smooth sailing, and the dividend market also means challenges and variables. In this regard, Hu Jisong put forward two important thinking, one is ecological thinking, and the other is flow thinking. After all, in this changeable Internet era, how to develop for a long time is a question that every entrepreneur needs to think about.

except for the above-mentioned scenario of hot sauce, hot sauce is still a dispensable thing for many people. What is worthy of recognition is that Hu Xiaosong put the tiger state hot sauce on the takeaway scene and achieved certain success. For example, cooperation with some takeaway merchants has achieved certain results.

However, how to really apply ecological thinking and flow thinking to practice and how to form a deep cooperative relationship with take-away merchants has always maintained a rising effect. How to operate well in the ecology of take-away and make hot sauce no longer a dispensable thing in customers' mouths is a problem that the founders must think about. After all, it is a good thing to cut into the take-away market first, but it still depends on their skills to develop for a long time.