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Training materials for promoters

Importance of promoters' work Basic qualities that excellent promoters should possess (1) Code of Conduct for promoters (2) Code of Conduct for promoters (3) Explaining the skills and art of promotion. 1. Importance of promoters' work

Promotion work is an important link in completing the whole sales work and a process of realizing the exchange of goods and money, which Marx called "commodity". It is a difficult process for customers to take money out of their pockets to buy the company's products. Promoters must have sufficient reasons to make customers willing to buy products and make customers feel that the products they buy are worth the money. To do this, we must explain the functions of the products sold in detail and patiently, and let the customer know that this function is exactly what he needs. To do this, promoters need to use a lot of promotional means and skills in the promotion process.

In addition, the promoter is the only person from a manufacturer that customers can contact. The promoter represents the image of the company. Before the customer knows the product in depth, his perception of the company directly comes from the feelings and impressions that the promoter gives him. Good promotion service of promoters can cultivate a large number of loyal customers and improve brand awareness for the company, and can also cultivate potential markets, because good promotion service can enable customers to do the following three things:

repeated purchases by customers

related purchases by customers

recommended purchases by customers

The famous sales figure rule: 1: 8: 25: 1, which affects 1 customers and can indirectly affect 8 customers, and By analogy, if you offend 1 customers, it will also bring corresponding losses, and the losses will require you to pay twice as much effort to make up. It can be seen that it is an important duty of every promoter to provide quality products or satisfactory services to customers.

second, the basic qualities that an excellent promoter should possess

(1) Love the company and the position

An excellent promoter should be full of love for the promotion position he is engaged in, be loyal to the company's cause and do everything conscientiously.

(II) Enthusiastic and proactive service attitude

Promoters should also have an enthusiastic and proactive service attitude towards customers, full of passion, so that every customer can feel your service and accept your products while accepting you.

(3) keen observation and insight

Excellent promoters should also have keen observation and profound insight into customers' purchasing psychology. Only in this way can we clearly know the changes in customers' purchasing psychology. Understand the customer's psychology, can be targeted to induce.

(4) Excellent language communication skills and negotiation skills

Excellent promoters should also have excellent language communication skills and negotiation skills. Only with this quality can customers accept your products and win the price confrontation with customers.

(5) Good psychological quality

In addition to the above qualities, you should also have good psychological quality. This is crucial, because in the process of promotion, you are under various pressures and setbacks, and you can't do without good psychological quality.

3. Code of Conduct for Promoters

(1) Instrument Specification

A clean, neat and elegant instrument gives people a good feeling. Promoters are the representatives of the company's image. Therefore, as an excellent promoter, you should always pay attention to your appearance. During work, the following requirements should be met:

Pay attention to the hairstyle, including hair color and hair shape;

make-up should be appropriate, not heavy makeup;

don't wear too big earrings;

Don't leave your nails too long and don't dye them;

The dress code should be uniform, neat and generous, and casual clothes are not allowed;

high heels are required;

don't eat anything that smells, and avoid the smell in your mouth.

(II) Specification of terms

Promoters should keep enthusiastic and proactive awareness of promotion, greet customers in a timely manner according to different situations and take the initiative to introduce them, so that customers can accept the recommendation of promoters in a pleasant atmosphere and promote purchases. In the whole sales process, promoters should try their best to be warm and generous, but they don't have to be too humble, and use enthusiastic service to impress customers and infect them. Use polite language at work to be polite and affable.

Targeted terms for different situations

"Hello, welcome to the point of sale"

Polite terms such as you, boss, gentleman, elder sister and young lady should be used to address customers

Thank you for buying customers. "Welcome to visit again!"

it doesn't matter if you don't buy it! "Welcome to visit next time!" Waiting for encouraging words

can't immediately receive customers "I'm sorry to have kept you waiting"

When introducing products, "Let me introduce the functions of the products for you, ok?" "Would you please have a look at our product introduction?" After

asking the customer to wait, "Sorry to keep you waiting!"

"Excuse me, what's your name" when asking customers

"I'm very sorry for the trouble" when apologizing to customers

(3) Service standard

1. Speech and behavior conform to the standard.

2. Be familiar with products and related professional knowledge, be a good advisor to customers, not exaggerate product functions or efficacy, and not attack other competing products.

3. Treat customers warmly and confidently, and don't neglect customers.

4. when there are many customers, you should "receive one, wait for two and greet three" (focus on receiving one person, distributing promotional materials to several people, answering another person's questions or providing help), and take the opportunity to create momentum and set off a sales climax.

5. Be patient with guests, and there shall be no signs of impatience.

6. You should be skilled and correct when carrying products or packaging for customers, and use both hands when handing them to customers.

7. You should use both hands to collect money and change money.

8. No matter whether customers buy or not, they should be polite and courteous.

9. Don't try to attract customers.

11, do not slander competing products.

(4) Administrative discipline

1. Get on and off work on time. Vacancy is not allowed during office hours.

2. Leave should comply with the attendance regulations of the company and the store.

3. Dining time is strictly in accordance with store regulations.

4. Don't chat, eat, read newspapers, sing or make noise at work.

5. Do not cut your nails, comb your hair or make up in public places.