In the face of problems, we must first face up to them and not evade them. The group has already done so. Next, I think you should do it from the following aspects: 1. Recall all meat products involving Jiyuan Shuanghui for inspection; 2. All fresh frozen meat produced by Jiyuan Shuanghui will be recalled unconditionally for inspection; 3. Jiyuan Shuanghui continues to suspend production for rectification and deal with relevant leaders and responsible persons; 4. The boss will come forward and hold a media conference to sincerely apologize to the society and consumers; 5. After the incident subsided, take the initiative to invite relevant functional departments and media to Shuanghui for inspection and guidance; 6. Shuanghui invites people from all walks of life to set up a media and consumer surprise inspection brigade, which can conduct surprise inspections on Shuanghui at any time; 7. After the incident, increase the promotion support for the existing sales channels, starting from the catering channel of the agricultural approval channel, then the specialty store channel, and finally the supermarket channel, and gradually save the situation through different support from different channels; 8. Strengthen the organization and implementation of industrial tourism. Meat products are mainly for primary and middle school students, and fresh and frozen products are mainly for shopkeepers, middle-aged and elderly consumers and supermarkets, and family marketing is carried out in all directions; 9. Strengthen the corporate image promotion of Shuanghui TV media by making use of the evening party of major festivals and national glorious events; 10, where you fall, where you get up. Make use of the opportunity of 20 12 and 3. 15 quality tracking to make a quality report of shuanghui quality in the past year, and show the excellent quality of shuanghui again.