Is a little milk tea an online celebrity milk tea?
A little milk tea is from Taiwan Province Province, authentic 50 orchids, established in 1994. It is made of a small stall. The boss was born in R&D and pays attention to product quality. After discovering that 50 Lan was registered by others, it began to build a brand with a little brand 20 12 in Shanghai Yaxin Square and Riyueguang Square, and then it has developed to this day.
Regarding whether online celebrity stores can open the market through queuing, Yang Aixiang, CEO of Kaidianyi Technology, a well-known online marketing expert, said, "Relying on manual queuing can help brands attract users' attention quickly, but whether the brand can continue to operate still depends on the core elements of catering brands such as products, services, hygiene, experience and health. If we can't work hard on the core elements of catering brands, it will come and go quickly. There will always be demand in China's fast-moving consumer market, and there is no problem of being late and leaving early. Light and fast food represented by milk tea is the future trend. However, in addition to being quick and light, users have higher and higher requirements for health, quality and brand. How to practice the content and give users better products is the king of the brand. "
Development of a little milk tea
A little milk tea chain brand was founded in 1994, which has been nearly 20 years. At first, it was just a roadside beverage stall in Tainan, Taiwan Province Province, and there was no exclusive brand name. Later, due to the operating conditions, it became a store-style camp. The first model store was established in 1997, where a complete 50-year store type and operation mode were established.
After 1998, branches were gradually established, moving towards franchise chain operation. By 20 1 1, there are more than 500 stores in Taiwan Province province.
In order to create a new vision of tea, we started to prepare it many years ago. After constant challenges, we will bring you more drinks with the concept of "more persistence and more care"! Starting from your needs ... a simple drink has a soul you can't imagine.
Is a professional from all directions, from the strict control of tea origin, the insistence on the quality of raw materials, to the subtle differences in the temperature of tea soup, and even the proportion and cultivation of all links that will affect the taste, our team is strictly controlled.
Characteristics of a little milk tea
The service is thoughtful, the clerk is very enthusiastic, and will have enough patience to answer all kinds of questions, and even make the wrong cup. If the customer is not satisfied, it can be replaced directly.
In terms of packaging and production, it is also done very carefully.
One of the most important reasons is the excellent products that can be obtained. Milk tea is simply divided into original milk tea and fruity milk tea.
A little milk tea, coco's milk tea is all original milk tea. The principle of original milk tea: a cup of milk tea is basically the same, but because of the differences in raw materials, production methods and heat, everyone's production status is different, which leads to a slight difference in each cup of milk tea. Subdivision of milk tea, pay attention to: aspects of tea, taste of tea, fragrance of tea, bitterness and astringency; Milk, milk flavor, frankincense, smooth and greasy; There is also the degree of integration, saturation, layering and so on. Professional R&D personnel of milk tea will carefully distinguish and tell the values of these attributes. The average consumer can only feel the overall good or bad, and can't tell why. High comprehensive score, delicious. The overall score is low, but it is not good. A little bit can break out so quickly, and there is technology behind it.