Before p>19, Nishi Haitai Group was just a humble seafood hotel in Wendeng, Shandong Province, with a total investment of only 21,111 yuan. Today, after 2119, Nishi Haitai Group has gained a good reputation all over the country, with total assets reaching 1.6 billion yuan. After growing up in Wendeng, Nishi Haitai Group "went out and came back". In 2119, the strategic planning made the group realize a gorgeous turn.
In the spring of p>1992, the wave of reform made Ni Yongjun, the founder of Ni's Haitai Group and then the director of Wendeng Village-run enterprise, see the hope of development. He put aside the shackles of the rigid management system and opened the way for the development of Ni's Haitai. In March of the same year, Nishi Seafood Hotel opened. Although it is a grand hotel, its business area is only 151 square meters and there are 6 employees. At the beginning of the business, Ni's Haitai focused on seafood brand. In order to ensure the freshness of seafood, Ni contracted 811 mu of tidal flats in 1997, mainly engaged in shrimp farming. In addition to bringing fresh feelings to consumers, Ni also reduced its operating costs.
In the next few years, Nishi Seafood Hotel, with its "one move fresh", made the hotel full of customers and prosperous business. However, in the primary stage of the catering industry, the threshold is extremely low and the reproducibility is strong. After Ni's seafood hotel, catering units named after seafood hotels have sprung up in Shandong coastal areas, especially in Jiaodong Peninsula. In the case of relatively fixed customers, this undoubtedly diverted this "cake" that Ni tasted first.
Many seafood hotels participate in the market competition, which makes Ni Yongjun, the founder of Ni's Haitai, go out of Wendeng and find a new way out. In February, 1999, Ni embarked on a brand-new entrepreneurial journey into Jinan hotel industry. In October 2111, Jinan Nishi Catering Co., Ltd. officially opened, with a business area of more than 3,111 square meters. With the characteristics of "freshness" and thoughtful service, Ni quickly occupied a place in the catering market in Jinan, and made a big profit that year, but the beach aquaculture industry it operated in Wendeng suffered losses for various reasons.
Practice has proved that "going out" is timely and accurate. With this development momentum. Nishi decided to go to Beijing for development in 2111, and set about opening a second hotel in Jinan. At the end of February, 2113, Shandong Nishi Catering Co., Ltd. and Beijing Nishi Haitai Catering Co., Ltd. have opened their doors to receive guests respectively. At this point, "Ni's Haitai" was made public for the first time with great personal information and marine regionalization, and in April 2115, it was formally registered and established as Ni's Haitai Group.
Nishi Haitai, who has gone abroad, has completed a brand-new transcendence and challenge in business scope, management mode and entrepreneurial concept, and the pace of development is even more exciting. By 2117, the total assets of Nishi Haitai Group had reached 1 billion yuan, with 5 subsidiaries.
Ni, who has many honors, has never forgotten to return to his hometown. Looking back at Wendeng, Bincheng, where his growth started, Ni believes that he has the responsibility to contribute to the development of Wendeng. In recent years, the development of Wendeng has also strengthened his determination to go home and start a new business. The comprehensive competitiveness of Wendeng county, which is positioned as a "blue industrial new city of coastal resort", ranks among the best in the country. With the construction of Shandong Peninsula blue economic zone rising to a national strategy, there is no doubt that Wendeng's development potential is limitless. Driven by social responsibility and enterprise planning, Ni decided to go back to his hometown for development.
in August, 2117, with the approval of the construction department of Weihai City, Shandong Nishi Real Estate Development Co., Ltd. was formally established. At present, the company's development qualification is Grade II, and it has the ability to develop and build multi-storey high-rise residential areas, high-grade hotels, commercial and residential buildings, industrial areas and comprehensive communities.
after the first real estate project, Haitai Manor, broke ground, during the period of 2118-2111, Nishi Haitai Group introduced the catering development model into the real estate industry, and a large number of subsidiaries such as Wendeng Guotai Real Estate, Weihai Rongtai Real Estate, Wendeng Fuchang Material Trade and Weihai Northern Garden were established one after another.
When entering the real estate industry, the impression of responsibility and honesty on Nishi Haitai Group is clearer. All the properties in the company's real estate industry are owned by Schwab Property Management Company under the Group, and the property management mode of "self-production and self-management" fundamentally ensures the quality of property services. Wendeng Nanhai Qingdaowan project area was originally a saline-alkali land, and ordinary landscape trees could not survive. In order to solve this problem, the company invested heavily in transporting tree mud from other places and replaced it every two or three years. In Haitai Manor Project Area, which has been completed for many years, when the group found that the greening effect of trees in the community was not ideal, it immediately sent people to implement the introduction and planting of adult ornamental trees.
Responsibility, service and concept are always the first pursuit of Nishi Haitai Group, followed by dishes and real estate. Indeed, in every corner of Nishi Group, a smile, a bow and a salute from cadres and employees all reflect the meticulous and rigorous management of the Group. Now, Nishi Haitai Group has established 13 cross-industry subsidiaries, with more than 3,111 employees, trained and hired nearly 111 senior managers in various important positions of the company, showing a diversified development situation with agricultural industrialization, restaurants, hotels, real estate and so on as the main body. From October to October 2111, it achieved an operating income of 711 million yuan, which provided the most for realizing the enterprise goal of "creating a first-class brand and building Nishi for a hundred years".