The reason why Hangzhou is called gourmet desert is mainly because of the word-of-mouth problem of Hangzhou cuisine. In recent years, the taste and service quality of Hangzhou cuisine have declined, leading to a decline in word of mouth. The process of urbanization has also brought many contradictions and conflicts, directly affecting the lives and health of local people, and people's attention to food has also decreased accordingly.
include
Hangzhou's food culture was once famous at home and abroad, but in recent years, many netizens lamented that Hangzhou has become a gourmet desert. Said: As a "foodie", I have been in Hangzhou for a long time and found that the food was too general, as if the locals didn't care much. In Hangzhou, even the special snacks are hard to taste, which inevitably makes tourists feel a little lost. Netizens have said that during the food exploration in Hangzhou, apart from West Lake vinegar fish and Melaleuca oil cake, there is no impressive food worth remembering.
How to change
Aiming at the problem of gourmet desert, we need to start from many aspects. First of all, we can strengthen the promotion of hangzhou dishes culture, improve the quality and service level, and thus enhance consumers' knowledge and trust in local cuisine. Secondly, we should pay attention to the protection and inheritance of local snacks culture, and explore and promote more local specialties. At the same time, strengthen the coordinated development of ecological environment protection and related industrial chains, and provide better support and guarantee for the food industry in Hangzhou.
1. The history and development of hangzhou dishes
Hangzhou dishes refers to the traditional cuisines in Hangzhou and Suzhou, with a history of hundreds of years. According to legend, businessmen from Hangzhou and Bangguo have frequent exchanges and gradually formed the same food culture. Hangzhou cuisine is famous for its strict selection of ingredients, unique seasoning, fine knife work and good color and flavor. For a long time, Hangzhou cuisine has been a cultural card of Hangzhou, attracting many domestic and foreign tourists to taste it.
2. Official and private change measures
In view of the problem of food desert, both the government and the people are trying to take change measures. For example, the Hangzhou Municipal Government holds the "West Lake Food Festival" every year to promote the local food culture and strengthen the cooperation between tourism and catering industry. At the same time, there have been some spontaneous activities among the people, such as food sharing meetings and food festivals, to promote local food culture by sharing food experiences and exchanges.
Step 3 recommend food
A. Kia Noodle Restaurant: The famous Benbang Noodle Restaurant is an old brand, and its signature dishes "peanut paste noodle soup" and "stewed melon" are highly praised.
B. Food Street: Zhongshan Road, Qingtai Street, Hefang Street and other special food gathering places in Hangzhou.
C. Stone Soup Sheep Scorpion: A traditional Hangzhou dish with rich soup and fresh mutton.
Jiaozi, Jiang Xinyu: Every jiaozi has a different shape. It tastes fresh, thin and tender.
In addition to the food mentioned above, there are many local foods worth recommending. For example, Jiaxing glutinous rice balls, Xiaoshan dried beans, Hangzhou steamed buns, Longjing shrimps and so on. These foods have local characteristics and unique taste. If they can get better publicity and promotion, it may attract more tourists to taste them and break the title of gourmet desert.
To sum up, in order to break the gourmet desert in Hangzhou, we need to start from many aspects, including improving the quality of Hangzhou cuisine, strengthening the protection and inheritance of local snacks, and promoting local specialties. At the same time, it is also necessary for the government and the people to work together to strengthen cooperation and promote the development of local food culture.