In my opinion, this propaganda technique is still very instructive. Through this way of free dinner, the brand has improved the brand's exposure to a certain extent, and also brought benefits to consumers, so this win-win publicity method is worth emulating by the brand. Nowadays, when many brands publicize, they basically focus on marketing. For example, many brands will invite some celebrity endorsements or do all kinds of promotion. In fact, although this kind of publicity method can play a certain role, it is far less direct than giving back to consumers.

This is because consumers are actually the group that businesses want to attract in their publicity work. So if they want to win over consumers, why not just give the profits to consumers themselves? In this way, it is easier for consumers to invest in this brand if they profit from it. It is really attractive to entertain Shanghai customers for free meals like this. Although a meal won't cost too much, how can it be said that free wool won't spoil for consumers?

So this way has contributed to the brand exposure to a certain extent, because in this situation, everyone will spontaneously promote the brand. In the original brand promotion may be from their own one-way to customers, customers passively accept the brand marketing. However, after the brand has launched such a publicity technique, the customer will change from passively accepting publicity to actively promoting it. Many customers will rush to publish this news in their circle of friends, which will affect more people. Therefore, this kind of propaganda method of turning passive into active is actually very instructive.

This method may not cost as much as other marketing methods, but the effect it can achieve is much better than any commercial propaganda strategy. Therefore, all major businesses can actually learn from this propaganda technique.