The other is the fission of their own products. First, through the stickiness of the brand, it can be understood as the influence of the brand when users think of the US Mission when they need a certain scene.
There is also promotion through some platforms, such as information flow advertisements in today's headlines; Another example is to find a advertising alliance cooperation similar to the Duo Mai Alliance. They sold it through the stationmaster and reached a rebate deal. For example, by sharing what is worth buying this kind of social e-commerce, you register a number and earn a cashback for every single sale. This is similar to customer fission to a great extent, but the main body of fission is different.
Brief introduction of details:
The mission of Meituan is to "help everyone eat better and live better together". Founder Wang Xing established "* * * and prosperity" in the gene of Meituan. As a leading domestic life service e-commerce platform.
The company has well-known apps such as Meituan, Public Comment and Meituan Takeaway. Services cover more than 200 categories such as catering, take-away, fresh retail, taxi, bicycle enjoyment, hotel tourism, movies, leisure and entertainment, and the business covers 2,800 counties and cities across the country. At present, Meituan's strategy is based on food+platform, and it is building a multi-level scientific and technological service platform for life service industry from demand side to supply side with "eating" as the core.
Meituan is trying to build itself into a social enterprise, hoping to build a smart city through in-depth cooperation with party and government departments, universities and research institutes, mainstream media, non-profit organizations and ecological partners.
The above contents refer to Baidu Encyclopedia-Meituan.