In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to make a plan in advance according to the specific situation, and the plan is the most complicated one. Do you know what kind of scheme can really help us? The following is the planning scheme of store opening activities that I have compiled for you, hoping to help you. 1

Planning scheme for store opening activities 1. Preparation for roadshow promotion activities:

1. Who will the promotion activities serve and what purpose will they achieve.

2. Make clear why you want to engage in promotional activities.

3. The location, time and activities to be carried out.

4. Understand the activity place and communicate with relevant departments of the community.

The following is a detailed plan for friends who run hairdressing salons to engage in promotional activities on the roadside:

2. Preparation for roadshows

Pre-preparation:

1. Who should the promotional activities serve and what purpose should they achieve?

2. Make clear why you want to engage in promotional activities.

3. The location, time and activities to be carried out.

4. Understand the activity place and communicate with relevant departments of the community.

Preparation of materials:

1. A round or square glass table, with a hair salon logo (silk screen printing or dry paste can be used) in the center of the table, and 3 or 4 chairs.

2. It is necessary to equip a net-pulling exhibition stand or an X-exhibition stand to make an image display for the activity. When the exhibition stand is opened, attention should be paid to the wind direction and size of the weather, and the exhibition stand should be fixed in time.

3. If a large arch is placed in the roadshow promotion, the location of the event should be checked before the event to determine the placement location, power supply, arch quality, blower status and so on.

4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be tried out and debugged before the event to ensure the smooth progress of the event.

5. roadshow promotion should prepare product samples, demonstration props, publicity materials, publicity leaflets and various display boards for customers.

6. roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water should be prepared.

Personnel preparation:

1. One or two business people (business people must have some experience in products and activities), plus 2~4 sales promotion girls (A: generally young women, it is better to be young and friendly to the people with a height of over 162cm).

2. All business people will get dressing the (generally dark suit, white shirt, dark leather shoes and badge); The sales promotion lady wears the uniform sales promotion clothes from the hair salon (note: shoes must wear dark high-heeled shoes, and must wear the uniform angel hat of the company).

3. Pre-job training must be given to the promoters before the activity (the training contents include: promotion purpose, the position of the promoters, promotion-related etiquette, information transmission, hairdressing knowledge explanation, customer communication, and clearing the field after the activity).

iii. declaration of activities.

this is a necessary procedure, and regional activities should be approved by the company before they can be carried out.

the content is the plan and cost approval.

1. Activity plan: background analysis; Purpose of the activity; Time, place, participants, hosting form and content of the event; Activity operation control; Emergency measures and so on.

2. expenses: expenses required by the activity and within the budget.

3. Community activities.

product display, how to attract passers-by and permanent residents to participate, product demonstration and consultation, and appointment registration. Planning scheme of store opening activities 2

1. Activity time:

21xx, x, x, x, x, x

2. Activity theme:

Happy May Day, a refreshing summer

3. Specific activities:

Four joys and surprises!

surprise 1: open the door for gifts on May Day!

the top 311 customers and friends who shop on the day of X. No matter how much they buy, they can get a beautiful gift, and the quantity is limited while stocks last.

surprise 2: give it back after the shopping lottery!

From X-X-X-X, anyone who makes a one-time shopping in 28 yuan in this mall can exchange a computer receipt for a raffle ticket; Full 58 yuan in exchange for two raffle tickets; Buy more and smoke more. A single ticket is limited to five at most.

first prize: cash gift card 888 yuan 1

second prize: cash gift card 588 yuan 2

third prize: cash gift card 5 in 88 yuan

fourth prize: exquisite gift 1,111

surprise 3: you shop, I give gifts!

from xx to xx, every time you come to the supermarket in this mall, you will be given a toothbrush once:

if you buy more than RMB 18;

Send a 511ml bottle of tea after shopping in 38 yuan;

send a bottle of 1.25L coke when shopping in 68 yuan;

send a bottle of 1.5L detergent when shopping over 118 yuan;

send a bottle of 1.8L blending oil when shopping over 168 yuan;

(Note: alcohol, tobacco, grain and oil, fresh food, special price, membership price and counter goods will not participate in this activity)

Surprise 4: value for money!

During the activity, if you make a one-time shopping in the supermarket area of this mall for over RMB 18, you can buy 1 pieces of toothpaste with the corner cut of the poster and 1 yuan. One-time shopping in 38 yuan, plus 5 yuan can be redeemed for a box of gift boxes made in 21 yuan; After shopping in 58 yuan, you can buy a box of 61 yuan health care products for 15 yuan. (Note: Alcohol, tobacco, grain and oil, fresh food, special price, membership price and counter goods do not participate in redemption activities; Choose one of this activity and Surprise 3 activity, and you can't participate at the same time.) Store opening activity planning scheme 3

Activity theme:

Big rewards for opening, and surprises when entering the store

Activity time:

xx-xx

Activity purpose:

1. Start a new store to attract customers to spend money in the store.

2. Improve the popularity of barber shops and open up the local consumer market.

3. Establish a good barber shop image and gain a good reputation in the market. (same as above)

Activity content:

There are various activity plans for opening the business. Here are some that you can try.

firstly, a shampoo card that costs 211 yuan for 21 times within seven days of the barber shop's opening now only costs 111 yuan.

Secondly, you can enjoy seven times of free hair care service if you buy cards worth Wu Bai dollars or more within seven days after the barber shop opens.

Thirdly, on the opening day of the barber shop, customers who enter the shop can get a coupon worth 51 yuan. When we spend over 111 yuan, we can enjoy this coupon.

fourthly, on the opening day of the barber shop, you can enjoy a discount of 21 yuan for hair dyeing and curly hair with the help of the activity page of the brochure.

Key points of activity layout:

When an activity is held in the barber shop, it must be arranged three days in advance. Such as hanging balloons and colorful flags to create a festive atmosphere. In addition, the store should be well cleaned and put away. During the activity, some exciting songs can be played in the store. Planning scheme of store opening activities 4

1. Market background analysis:

1. Population base and economic index:

The population of the town is 58,111, and the index of middle-aged and young people is in the middle, which has potential consumption power. The number of people that the store can radiate is 28,111, while the average consumption capacity is in 581 yuan/person/month. However, the consumption index of the population that can radiate is aging, consumption is conservative, the purpose is direct, and impulsive consumption accounts for 8%. The town is a gathering place with local residents as the main part, with less industrial economy. Most of the working places of the wage earners are in the urban area, and they travel back and forth by means of transportation. The wage earners who work locally account for 75%, which has potential consumption capacity.

2. Competitiveness: < P > The stores compete in the following areas: agriculture, industry and commerce, scattered street wholesale departments and small convenience stores, supermarkets and food markets with convenient transportation nearby, and large retail groups in the urban area by bus No.17. However, the existing competitive format is not complete, and some retail stores are not comparable to us in commodity structure, display, advertising and management, and cannot form a positive competitiveness. Most of the consumption in urban areas by bus is large household appliances, clothing and other types, and daily consumer goods will still settle in, and it is inconvenient to take the bus.

3. Purpose of joint marketing:

This store is opening for the second time. Google, which used to consume in the new era, has certain limitations in its cognition of the new era, and this opening gives customers a brand-new feeling, which is particularly important. Now, in addition to numerous brand franchises and brand-new store image, our store has to increase the investment in overall promotion activities, and strive to achieve: more effective attacks on competitors, stable and expanded market share, brand-new and comprehensive consumption power. In addition to its own supermarket area, this time, there are pharmacies, bakeries, delicatessens, jewelry stores, infant and child monopoly areas, electrical monopoly areas, gold and jade counters, cosmetics counters, mobile phone counters, mass clothing, vegetable areas, fruit areas, fresh food areas, aquatic products areas, meat areas, and factory promotions inside and outside manufacturers.

2. 1116111 DM promotion plan

1. Event theme: Dress up for the opening ceremony, Or grand opening

2. Activity time: xx, xx, XX, XX, XX, XX

3. Venue:

4. Activity content:

Event theme: triple ceremony for hot opening

Preparation departments: operation department, planning department and business department

One ceremony: free cash delivery for opening < The first 166 customers who come to our store and spend all their money in 38 yuan can draw red envelopes free of charge, one with a face value of RMB 11, cash from 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan and 1 yuan, and send out RMB 3,511 on the same day (or every day). Everyone can draw and receive cash for free.

Double Gift: Happy Shopping Draw Grand Prize

Activity Details: During the activity, anyone who makes a one-time shopping in 38 yuan can draw a lottery once, and by analogy, a single receipt can draw a lottery for up to five times.

Remarks: counters, monopoly areas, special commodities, grain and oil, tobacco and alcohol will not participate in the activity.

triple gift: I'll give it to you when you come, and get a toothbrush for free

Activity details: During the activity, all customers will tear off the footer of the toothbrush logo at the corner cut of the DM poster and go to the designated activity place of the supermarket to get a San Xiao toothbrush for free.

3. DM single page (spike shocking price)

8111 copies of A4 coated paper 2p (115g). The operating department, the business department and the planning department have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front, plus words on the front, and the back of the single page is fully displayed for spike snapping. Please set the inventory according to DM score and regional consumption.

iv. DM posters (counter and in-store edition)

DM posters: A3 coated paper (bound volume) 8P(115G)15111 copies of DM posters (estimated number of special products) of the operation department, planning department and business department

, such as: buy A for free, buy A for free, and buy B. The number of the above DM items can't be changed too much. Please make an agreement according to the actual situation. A small part of the DM products can be sold in the store (shelf image display), and the products displayed on the ground pile must be full. The inventory of the products displayed on the ground pile is

1 to 2 times the quantity of the products displayed on the ground pile (details depend on the characteristics of the products). Low-priced goods should highlight the theme elements and have corresponding purchase restrictions. Discount, buy a to get a, buy a to get b and so on. DM posters must be put on the activities in the counter area, and the brand theme elements should be highlighted. The activities should be large and attractive enough to promote the effect of the whole joint promotion, so as to achieve the ultimate goal.

5. Supporting facilities required for the activity:

1. Crossing the street banner: hung on the main roads and community points. (size to be determined)

2. Exterior wall banners: hung on the exterior wall of the owner. (size to be determined)

3. Greeting width and huge: hanging directly above the outer wall of the main entrance and exit. (size to be determined)

4. Air arch: placed on the external ground of the main entrance and exit.

5. red carpet: from the roadside along the two main entrances and exits to the cashier. (size to be determined)

6. Lottery stage: used for lottery and prizes. (size to be determined)

7. Ceremony ribbon-cutting stage: used for opening ceremony ribbon-cutting and cultural performances. (size to be determined)

8. Two publicity vehicles: to publicize the opening of our store to surrounding community places (the first three days)

9. Four sheds in the outfield: the manufacturer is doing the opening promotion in the square outside. (size to be determined)

11. Hanging flag in the store: the theme publicizes the grand opening of our store. (size to be determined)

11. Passage theme flag: above the main pedestrian passage and the promotion passage of the ground pile to create an atmosphere. (size to be determined)

12. Colorful balloons in the store: placed on heaps, walls, stigma and other places to create an atmosphere.

13. Colorful balloon arch at the entrance: Balloon arch is tied at the main entrance to create an atmosphere.

14. Theme POP writing: KT board opening planning artists write the opening theme. (size to be determined)

15. Cashier's chest towel: cashier's chest towel (welcome to the new excellent purchase).

16. Bar advertisement in the counter: theme display in the counter area.

17. Transparent lottery box: Jacqueline transparent material (252525). (slogan to be determined)

VI. Departments and personnel supporting the promotion activities:

1. Cashiers: 8

Terms of reference: familiar with the cashier system, skilled in the cashier operation process, trained and assessed by relevant departments, psychologically resistant, familiar with the identification of RMB, etc. During the activities, the cashier supervisor will be in charge of management, and any problems will be reported to the supervisor for solution, and it is not allowed.

2. Cashier assistants: 8

Terms of reference: assist the cashier to complete the cashier work, which is mainly divided into: taking bagged goods, handling the goods discarded by customers and handing them over to relevant departments, and cleaning up the hygiene work in the cashier area together with the cashier. During the activities, the cashier supervisor will control and manage them, and when problems are found, the cashier supervisor will be informed to handle them.

3. cashier security officer: 2-4

Terms of reference: manage cashier customers to pay cashier smoothly, handle disputes between cashier and customers, handle emergencies, coordinate the connection between cashier department and other relevant departments, and take charge of public security and coordination. During the activity, it is directly organized by the activity