Food and beverage outlets always choose to open in a location where the current traffic is the highest and most concentrated, so that most people can dine close by. When evaluating geographic conditions, it is important to carefully measure the flow of pedestrians passing through the location, which is the potential flow of customers for the future restaurant. Generally, places with high potential traffic such as subway stations, bus stops, schools, hospitals, movie theaters, and near tourist attractions will have greater business opportunities. In addition, near the office building is also a favorable address to set up store, office buildings in the flow of customers with higher spending power of white-collar workers, but they tend to have a higher quality of food restaurant food requirements.

In the calculation of the flow of customers who may be able to store and consume customers included, can not pass through the store in front of the customers counted, because this has a certain relationship with the line of human activity, may be some people to go to the corner of this, the place is the guests can not be to the place, although only a small difference in the alley business will be a lot worse. These should be taken into account when assessing the flow of customers and spending power.