In recent years, the catering industry has been developing rapidly, stars also see business opportunities, have invested in food and beverage stores, but for various reasons, accidents occur frequently. Recently, Du Haitao restaurant "sea food and drink" occurred "7 people diarrhea" event, which Du Haitao restaurant issued a statement, saying that the person in charge of the restaurant has personally visited the unwell customers, to determine that it is not a "bumper sticker" event.
The restaurant has issued a statement saying that the person in charge of the restaurant has personally visited the unwell customers and determined that it is not a "bumper sticker" event, and that the two sides have reached a *** knowledge of mutual understanding.
Food and beverage revenue growth trend is obvious in the first half of 2018 revenue of nearly 2 trillion
These years, China's economy is growing at a high rate, the national income continues to grow, food and beverage revenue growth trend is obvious. 2017 annual China's food and beverage revenue of 3964.4 billion yuan, an increase of 10.7% over the previous year. Among them, the cumulative revenue of catering in units above the limit was 975.1 billion yuan, up 7.4%. From the data of the catering industry in the past five years: since 2015, the national catering revenue has maintained a steady double-digit growth. in 2015, the national catering revenue amounted to 3,231 billion yuan, an increase of 11.7% year-on-year, reaching the peak of the growth rate in recent years, and the increase in 2017 relatively slowed down. According to the latest data released by the National Bureau of Statistics, from January to June 2018, catering revenue amounted to 194.57 billion yuan, an increase of 9.9% year-on-year. According to the China Business Industry Research Institute, the national catering revenue will exceed 4,400 billion yuan in 2018, with the growth rate increasing to about 11.2%.
Data source: compiled by China Business Industry Research Institute
The development trend of China's catering industry
1. The industry's development environment is further optimized
Firstly, the legal regulations in the field of food safety continue to improve. The General Office of the State Council "2017 Food Safety Key Work Arrangements" proposed that food adulteration and counterfeiting behavior directly into the criminal; the State Council Food Safety Office and other 14 departments jointly issued the "Opinions on Enhancing the Quality and Safety Level of the Catering Industry", a clear network of food ordering providers must have a brick-and-mortar stores and licenses; the State Food and Drug Administration issued the "supervision and management of food safety of network drinking services". Second, the market pattern is further centralized. Baidu takeout acquisition of hungry, the market from the "three worlds" transition to the United States takeaway, hungry, "two male hegemony" new stage, the platform further integration of resources to help companies refine their operations.
2. The catering industry focuses on the transformation of branding
Creating brands and promoting industrial upgrading is a necessary way for the catering industry to evolve and transform. In order to meet the diversified and multi-level consumer demand for catering brands, and truly reflect the important role of brand value in the transformation and development of the industry, the catering industry should pay attention to the five core elements of "quality, service, technological innovation, tangible assets, intangible assets", enhance brand value, establish and maintain the brand's social credibility and image, strengthen the integrity of management, brand self-regulation. Strengthen the integrity of management, brand self-discipline concept.
3. Catering industry tends to intelligent development
With the rapid development of the artificial intelligence industry, the application of the scene continues to expand, the Internet catering takeaway platform has gradually begun to technology-intensive enterprise transformation, the use of systematic big data analysis, artificial intelligence and other scientific and technological innovations to achieve the delivery of takeaway delivery to improve the efficiency of the quality of service enhancement. The "Internet + Catering" is becoming more active and booming. The combination of the traditional catering industry and the Internet as a modern tool is in full swing, with the comprehensive use of various APP tools, online and offline, the e-commerce market size will continue to rise. Moreover, catering enterprises will further introduce mechanization, modernization and intelligence in the back kitchen, at the same time, the front office services such as booking, ordering, mobile terminal payment, intelligent robots to pass food, entertainment and other intelligent services will be comprehensively rolled out.
The above material and analysis are from the 2018-2023 China Catering Industry Market Outlook and Investment Opportunity Research Report published by China Business Industry Research Institute.
From Baike