1, the most common offline promotion of small programs is sweeping, and we can often see posters and small program codes in street shops. The biggest advantage of this method is that it is direct and clear at a glance, especially in some restaurants, which display some promotions or seasonal foods through posters to attract passers-by users to scan the code to order food.
2. WeChat applet provides LBS-based store location promotion, and the entrance of nearby applet can bring more passengers.
3, WeChat search, WeChat search has a huge user base, and now many users will look for information in the WeChat search box. Applets are a good display portal to attract more accurate users.
4. wechat graphic. Now the article of WeChat official account also supports inserting applets and displaying them in the form of applet cards to better guide users. Through the form of WeChat official account+applet card, users can follow WeChat official account through WeChat search or friends circle forwarding, place orders for applets and share them with WeChat group.
5, WeChat group+circle of friends promotion, as mentioned above, the applet relies on WeChat's powerful social ecology, and it is easier to gain the trust of users by promoting this acquaintance promotion model through WeChat group and circle of friends. Occasionally, merchants will push some marketing activities of small programs in the WeChat fan base and circle of friends, so that fans can share independently and divert more users. By sending a WeChat official account link to the user, a fission poster is generated, and the user shares the fission poster with his friends, who scan the QR code of the WeChat group in the poster.