College student opens specialty restaurant, makes $7 million in 2 years!
? The topic of entrepreneurship is always hot, especially when it comes to the students. The topic has always been hot, especially in the past two years, encountered difficulties in employment, self-employment is encouraged by the background of the policy, but how to get success? A 2006 graduation, 2007 start-up restaurant, and in two years to do three stores, 7 million turnover of college graduates of the gold story.
A year that is? The first time I've seen this, I've seen it.
? The original boss was not too happy, because after a year of training on the run, but also took a few good employees away. Recall into the catering this line of work, entrepreneurial two years of the tour and the soldiers are not too good, but he still emphasized, ? My girlfriend, of course, I want to take ah.
You and Bing, 2006 Central University of Nationalities, Department of Physics and Electricity graduates, began to start a business in 2007, is currently operating with his girlfriend, three Jiangxi cuisine of the White Deer restaurant chain, and this all stems from his graduation from a coincidence: bumped into a catering business,? When the university engaged in clubs to go out and pull sponsorship, contact with the boss, we are more familiar with the graduation time to go to his side to work.
The boss in the mouth of the tour and soldiers is a Beijing restaurant chain specializing in Yunnan specialties, when he opened a new store in Sanlitun, tour and soldiers near graduation, did not find a job related to the study of professionalism, but stepped into the catering industry has never been exposed to, and he began to practice from here.
Every aspect is familiar
? He is a more hands-off person, from the renovation to the opening of the new store, and then how to publicize, to achieve profitability, and then how to adjust to improve, the whole process I am involved in, familiar with the...
This is the first time I've ever seen the world's most popular restaurant. Tour and Bing introduced, at the beginning of the manpower is not enough, there is no dishwasher, he even washed the bowl for a long time, and basically all the small work has been done, each link is familiar with, and this for him to go out on his own to lay the foundation.
For single, you and Bing said, one of the reasons is that the boss wanted to open a new store, let him go out to look for locations, he picked a lot of places, but the boss is not satisfied,? Either feel small, or that the level of consumption is not enough, I think they are not bad, so simply come out to do it. The other reason is that my own? Office romance? Being discovered after the boss is not happy: tour and Bing girlfriend is the restaurant foreman.
? When we were in college, we all had the `idea' of starting a business, and now all aspects are mature, so we pooled our money together to do it ourselves. Of course, when flying solo, he took his girlfriend, who is already the backbone of the restaurant business, which made the boss even more? The company's main goal is to make sure that the company is able to meet the needs of its customers and to provide the best possible service.
Theme restaurants? The first time I've ever seen one, it's been a long time since I've seen one.
These are the first steps in the process. In fact, it's the popularization of the theme restaurant route. Unlike many high-end theme restaurants in Beijing, you and the soldiers chose a staggered route, the address was chosen in the vicinity of the school, and the characteristics of the dishes were chosen from the hometown? Jiangxi cuisine? Concept, the initial cut customers in the? Jiangxi people? and? Students? These two groups, the price is also higher than Sanlitun, Chaoyang District, some of the positioning of the specialty restaurant? The prices are also much more popular than some of the higher-positioned specialty restaurants in Sanlitun and Chaoyang District. The prices are a lot more affordable than some of the higher priced specialty restaurants in Sanlitun and Chaoyang districts.
? Doing catering is an industry that requires diligence, must take the trouble to think, but also positioning accurate. Tour and Bing feel that they chose to position or relatively accurate, the price is not high, so students can accept; many of the specialties of Jiangxi, attracting a lot of Jiangxi people drifting to Beijing drove to the two groups basically ensure that the restaurant is slightly profitable.
But the problem is that these guests come more on holidays, but usually come less. After comprehensive consideration, you and Bing added some for the surrounding residents of home cooking, as well as some passing guests, to expand the consumer groups. In the Central University of Finance and Economics opened next to the first store after the success of the tour and Bing followed by the China Agricultural University and the Central University of Nationalities to expand the two stores, the current annual turnover of the three stores has been close to 7 million.
Jiangxi local dishes: a deep understanding of the characteristics
? After all, the restaurant is still a place to eat, the last still need to be popular, some basic things are still necessary, the dishes should be healthy, nutritious, can not say that to do particularly strange, the price should be moderate. Tour and Bing introduction.
According to his understanding, to do special theme restaurant, the first thing is to have a deep understanding of dining culture, such as Jiangxi cuisine, different from other cuisines? Roasted vegetables?
Secondly, the raw materials, the same dishes grown in different places, local tastes are completely different, the taste is completely different, so a lot of ingredients are local unified supply.
Then is the characteristics of the authentic cultural feeling, which is also the theme of the restaurant needs, including menu design, decoration design, as well as tableware, are to have characteristics. If the guests come from Jiangxi, the waiter from Jiangxi to order food, often feel? Very authentic? The cultural identity will be very strong. You and Bing said.
Do local cuisine theme restaurant than to do a lot of good home cooking, but also than pure cultural theme restaurant to take advantage of the benefits of this line of work in the past few years, more than the previous home cooking and cultural theme restaurants, many consumers are shunted over. And those who make the local dishes especially authentic restaurants, but also to meet the needs of the growing population of Beijing in recent years.
Only the culture card?
With the rise of Chinese fast food and specialty food, the restaurant industry is now a popular industry for Beijing college students to start their own businesses, but not many of them can make it big enough to be successful.
? In fact, if you do catering, the risk factor is very high, because the whole process is very cumbersome, you must feel in the industry, or lose up quickly. A practitioner introduced, only he learned that this year in Beijing, a number of school students jointly engaged in catering, most of the failure.
A few students invested 300,000 in the Wudaokou side of the barbecue restaurant, but then the money sold every day is not enough to pay wages, three months on the closure; University of Nationalities also has a student, because the store location is very good, all of a sudden wrapped up a 500-square-meter store, nearly 500,000 investment in the water.
Therefore, in the footsteps of successful enterprises, the first to do a good job of basic prep work is very important, especially the positioning and dishes. A flavor of the culture card, speculation concept rather than a good unique dishes is meaningless, pure sensational effect comes and goes quickly, when the freshness of the past, the business will soon turn pale. Experts say that this is also the common problem of the current specialty restaurants.
Characteristics of the restaurant industry is that once the operation will have cash flow, if you can offset the daily cost of words (also known as the industry?). Tipping point? If the daily income of a store 5,000 yuan to protect the capital, less is how much to lose, and once more than 5,000, that is basically a net profit), you can continue to operate, three months to six months to achieve profitability is normal, but there is no calculation of these words, it is difficult to maintain.
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