project location

Xianghe Xiangjiang global home CBD is located in Xianghe, Hebei province, and its geographical position is very superior.

Highway: four national highway trunk lines, namely, Jingha, Beijing-Tianjin, Jingfu and Jingguang, and six expressway lines, namely, Jingshen, Beijing-Shanghai, Jingjintang, Jingkai, Jinbao and Jingshi, pass through the territory; Beijing's "Great Seventh Ring Road" under construction and the second Beijing-Tianjin-expressway both pass through Xianghe; Beijing 938 and 811 buses go directly to Xianghe.

Railway: Beijing-Qinhuangdao, Jingshan, Beijing-Tianjin and other railway lines and the Beijing-Tangshan high-speed railway under construction pass through Xianghe.

Aviation: 61km from Capital International Airport and 71km from Tianjin Airport; The new site of the Capital Second International Airport is less than 31 kilometers away from Xianghe.

Shipping: 111 km from Tianjin Xingang and 181 km from Caofeidian Port.

light rail: Beijing suburban light rail (subway) runs through Xianghe.

project background

politics: policy support, boosting the development of home clusters

Xianghe Xiangjiang global home CBD is a global distribution platform to optimize the home industry structure around the Bohai Sea, stabilize prices and enhance regional competitiveness, which is highly concerned by leaders and local governments. Governments at all levels have jointly set up key project working groups, which are listed as provincial key projects, giving support in terms of taxation, business environment and transportation facilities, and promoting construction, investment promotion and operation.

Enterprise: Southern Xiangjiang, a leading household enterprise in Asia

Southern Xiangjiang Group, the first enterprise in China to implement "household chain operation", is a leading household enterprise in Asia. The nine global home CBD is the development focus of South Xiangjiang Group in the next 2111 years, which integrates 22 years of professional operation experience, more than 211 furniture chain outlets and more than 11,111 strategic cooperative manufacturers. It will give full support from capital, talents and resources to fully promote the construction and operation of the project.

Business: chamber of commerce certification, integrating resources and promoting globally

Home furnishing chambers of commerce at all levels in China are highly recognized, and many honors, such as "China Furniture Industry Production and Marketing Integration Demonstration Project", "China Furniture Industry Special Contribution Award", "Guangdong Furniture Export to Domestic Market Bohai Rim Base", "Guangdong Furniture Chamber of Commerce Strategic Cooperation Project" and "Chengdu Furniture Chamber of Commerce Strategic Cooperation Project", are all in one. The Furniture and Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce will jointly organize large-scale international exhibitions with the furniture chambers of the United States, Italy, Japan and other countries, and promote Xiangjiang Global Home CBD to members all over the country, introducing well-known brands.

project orientation

functional status:

Xiangjiang global home CBD integrates "production, learning, research, exhibition and sales" into one, integrating design and development, fashion release, industry exhibition, e-commerce, financial services, government services, cultural creativity and other 18 distinctive functions, completely surpassing the traditional stores with only display and sales functions.

business orientation:

Xiangjiang global home CBD can accommodate dozens of categories such as furniture, building materials, ornaments, lighting, art home, household goods, raw and auxiliary materials, and more than 51,111 brand factories will enter the business, forming a highly concentrated industrial chain, completely surpassing the single traditional market that only deals in furniture or building materials.

market positioning:

Xiangjiang global home furnishing CBD, with its business strategy of "buy the whole world and sell the whole world", covers the Bohai Rim region such as Beijing, Tianjin and Tangshan, radiates the whole country and affects the whole world, and comprehensively enhances Xianghe's industry position under the new world home furnishing pattern, completely surpassing the traditional stores that only take into account local areas.

merchant positioning:

Xiangjiang Global Home Furnishing CBD fully absorbs well-known home furnishing manufacturers at home and abroad, establishes a direct sales base for manufacturers, reduces circulation links, and wins market share with cost advantage, completely surpassing the traditional stores dominated by agents and distributors.

operational orientation:

Xiangjiang global home CBD will be promoted globally through international exhibitions, furniture store purchasing alliances, designated purchasing by international chain organizations, etc., and expand the sales channels of merchants, completely surpassing the traditional market that is only promoted in regional markets.