summary: select the service number.

the reading rate of the subscription number is very low because the information is folded; Without authentication, there is no way to apply for WeChat payment; The authentication service number will also get many high-end interfaces, such as attached stores, WeChat and WiFi.

the service number means that there are only four mass sending opportunities every month, but the message will be directly displayed in the friends list, which has a high opening rate and a high customs clearance rate. It is more suitable for company registration.

Brief introduction of subscription number

Subscription number provides a new way of information dissemination for media and individuals, and builds a better communication and management model with readers. Its main function is to convey information to users on WeChat side; Functions like newspapers and magazines, providing news information or entertainment. The subscription number means that WeChat has one of two WeChat official account types, and the other is the service number.