How to write a wine sales plan

1. Market development

According to the current product concept and price of the company, we must first set a good orientation for the products, and a good direction can ensure the benign development of the company's products. In the previous market analysis, the transformation of market competitiveness was introduced, and the terminal market of the wine industry has begun to become the main battlefield for manufacturers to compete. The expansion of wine chain stores is an obvious example. If manufacturers want to stand firm in this part of the market, they must make a breakthrough in service and innovation. In view of the company's current situation, I suggest adopting a step-by-step decentralized development method. The so-called step-by-step decentralized development method means that the regional model stores are scattered first, and the market is developed in the form of point and area. In the process of developing the market, the direction is the first factor and the method is the second factor. The two are inseparable and must be strongly combined to develop a market suitable for the company's development.

second, product sales

according to the specific situation of the company and the store, make annual sales tasks and monthly sales tasks, and then break them down according to the specific situation of the market. Break it down into monthly, weekly and daily. Decompose the monthly, monthly and daily sales targets into various systems and stores, complete the sales tasks in each period, and improve the sales performance on the basis of the sales tasks. We should summarize and make timely adjustments to the shops that can't be completed. The main means are: improving team quality, strengthening team management, carrying out various promotional activities at different stages, and formulating a reasonable and effective reward and punishment system and incentive scheme (this is carried out according to the market situation and the actual situation of the time period. In the peak sales season, we will carry out strong sales promotion activities for wine chain stores and vigorously promote terminal market sales.

3. Customer management and maintenance

Effectively manage and maintain the relationship with the existing terminal chain stores and agent customers, establish customer files for each chain store customer and agent customer, understand the sales situation and strength, and carry out irregular and planned dissemination of the company's corporate culture and product knowledge, especially after the peak season and before the peak season. Understand the basic situation of agents and the person in charge of chain stores, make regular visits, communicate with each other, and make sales plans and promotion plans.

IV. Brand and product promotion

Brand and product promotion cooperate with and implement the company's regular brand promotion and product promotion activities in 21xx, promote brand awareness, cultivate brand usage frequency and brand loyalty, and plan some publicity activities of public relations with low investment through TV, magazines, newspapers, internet and outdoor publicity channels to enhance brand image. If possible, joint promotion with various chain customers can not only expand influence, but also establish good customer relationship. Product promotion mainly includes some "roadshows" or static exhibitions, and some product promotion and normal business promotion.

V. Terminal layout

The establishment and popularization of terminal sales channel outlets will increase greatly. According to this situation, the design department must actively cooperate with the sales business department at any time and anywhere, actively cooperate with the construction of product image of chain stores and counter companies in stores, and display the product image in a unified, neat, reasonable and standardized manner, which can be based on the company's unified standards. Actively arrange regular posts, sample tracking and sales replenishment for terminal promotion and training. A specific person in charge of the company is responsible for formulating terminal layout standards.

VI. Planning and execution of promotional activities

The planning and execution of promotional activities are mainly carried out in sales, so as to increase the sales volume of products in the off-peak season and promote the market share of the company's products. First, strictly implement the company's sales promotion activities, and second, flexibly plan and adjust some sales promotion activities according to the market situation at that time and the sales promotion activities of competitors. The main idea is to avoid its advantages and attack its disadvantages, and highlight the planning advantages and disadvantages of the key activities according to the advantages of the company's products and market resources.

VII. Team Building and Team Management

In some people's eyes, the competition of wine brands is still a simple advertising war, price war, channel war and so on, but they forget the essence of enterprise operation. No matter how strong an enterprise's financial strength is or how deep its resources are, the manipulator of all resources is always people! The wine industry has been pursuing service differentiation for years, so a good sales team is even more essential. Traditional team building has exhausted many enterprises, and it has not played the role of a team. Only having an excellent team can really determine the rise and fall of enterprises in the future wine competition.

Team building: A good team can make every team member feel a sense of belonging, and the two elements of a sense of belonging: one is to grow up in the team, and the other is to have a good income with the team. With these two points, the rational use of human resources should be considered when establishing a team. Misuse will not only waste the company's resources, but also affect the growth and cohesion of the team.

How to write a plan for liquor sales

First, study hard to improve business quality

(1) Take time to learn marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support.

(2) I often consult, communicate and learn from company leaders, friends in the same industry in various regions and marketers in other industries in the market, so that I can greatly improve my business level, market operation and grasp, interpersonal communication and other aspects.

second, further expand the sales channels

in October, under the premise of advertising, we should further expand to tobacco hotels, restaurants, consignment companies, hotels and group buying channels. In terms of the expansion of group buying channels, in October, more work was mainly done on the three systems of troops, industry and commerce and large state-owned enterprises with more system numbers and reception tasks, and gradually infiltrated into other enterprises.

Third, do a good job in market research

Make further research and exploration on the market, record all kinds of data in detail, and improve all kinds of archival data, so that some analysis and countermeasures can be supported by stronger data, making them more scientific and making up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust the marketing strategy in time.

4. Work closely with President Hu to do a good job in sales

Assist President Hu to fully expand the sales network and tap potential consumer groups while stabilizing the existing network and consumer groups. At the same time, it drives the sales enthusiasm of salesmen.

V. Suggestions and implementation

(1) To improve the comprehensive quality of employees in the company, especially the quality of business skills must be improved quickly to meet the needs of enterprise development.

(2) We should attract talented elites to join the company, mainly sales elites.

(3) do a good job in safety sales business negotiations to ensure the legitimate rights and interests of employees and enterprises.

(4) we should focus on "people-oriented, serving the enterprise", strengthen the construction of corporate culture, establish a good image of the enterprise, and enhance the internal vitality and influence of the enterprise.

How to write a three-part wine sales work plan

First, make a monthly and quarterly work plan. Make full use of existing resources and make every effort to explore the advertising market to the limit. In view of the limited number of our terminals at present, while striving for launching, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the growth of the number of terminals, the work strategy is adjusted and new fields are developed.

1. In the first quarter, focusing on paving the way for the market and promoting the market, we will expand the popularity and speed of Qianchao Liquor Company. Because it is in a special period of two festivals, many units have completed their publicity plans, and after the festival, they will still be in a low advertising season. I will make full use of this period to supplement relevant knowledge and step up contact with customers' feelings, so as to form a strong customer group. Appropriately find smaller customers to put advertisements in, but I expect that the other party will ask for a very low discount or pay the advertising fee with goods.

2. In the second quarter, because of the "May Day Labor Day", the advertising market will usher in a small peak period, and with the weather getting hotter, advertisements for summer drinks, toiletries, anti-mosquito products, etc. will be developed as the focus.

3. In the third quarter, during the "Eleventh" and "Mid-Autumn Festival" festivals, the advertising market will bring a good start to the second half of the year, and some liquor products will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term customers with large investment can gradually infiltrate in, making full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak period of the year. In addition, our year-long terminal laying and customer promotion, I believe it is the most enthusiastic time for our advertising department. With the increasing number of wedding people in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my working ideas in time according to market changes. Strive to achieve the advertising quota!

second, make a study plan. Doing market development needs to constantly adjust business ideas according to the constantly changing market situation. Learning is very important for business personnel, because it is directly related to the pace of a business person's advancing with the times and the vitality of business. I will adjust my learning direction as needed to supplement new energy. The product knowledge, marketing knowledge, delivery strategy, data, media operation management and other related advertising knowledge of China Education General Network are all the contents I need to master. Only by knowing ourselves and knowing ourselves can we be invincible (I also hope the company will give our business personnel support in this respect).

third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness. Proactively do the work to the point and implement it. I will do my best to reduce the pressure on leaders.