After graduating from Mudanjiang Teachers College in 1995, Kang Weihai went to work smoothly. During his work in Lishu District Government of Jixi City, Heilongjiang Province, he won the attention and appreciation of the leaders because of his diligence, enthusiasm and outstanding performance, and was quickly promoted from a clerk to a department-level cadre and became a party member. Many leaders and superiors in those days said approvingly, "Kang Weihai will definitely make great achievements in the future!"

"Life is like a play, and fate is ups and downs", which changed Kang Weihai's fate because of a business trip in early 1997. In the bustling streets of the capital, in the bustling crowd, in the neon lights flashing and colorful night in Beijing, an idea flashed through my mind, "Go to the business sea of Beijing and fight once to be the trendsetter of the times." Back in the northeast, Kang Weihai resolutely resigned as a department-level cadre and gave up his inestimable political future, so that he was angrily criticized by the old leader: "This is ridiculous!" Even so, Kang Weihai, who is full of great ambitions and ideals, did not stop from abandoning politics and going into business. The same opposition from his family and relatives only strengthened his confidence in doing something to repay his fellow villagers. When he came to Beijing, Kang Weihai didn't blindly open a shop like ordinary people, and was eager to make money. Instead, he calmly thought and wandered around to observe. When he saw that the area of the Northeast Restaurant in Beijing was small, but the business was booming, Kang Weihai, with a clear mind and keen eyes, decided to set foot in the catering industry, make the Northeast cuisine stronger and bigger, and promote the Northeast food culture!

establish a three-star hotel with the theme of "northeast home" to lay the foundation for enterprise development.

after careful site selection and careful design, Dadongbei Hotel, the first three-star hotel with the responsibility of "promoting the cuisine culture in Northeast China and rallying the friendship of the people in Northeast China", opened in the northeast corner of Heping East Bridge in the North Third Ring Road. Here, Kang Weihai fully integrates the enthusiasm, boldness, rudeness and hospitality of the Northeast people into the catering business, and wins the love of consumers by relying on authentic and affordable dishes and warm and thoughtful service. Business is very hot, and queues up every day, which is still the case today. Leaders, friends and even the then head of the central government of the Northeast have come to taste the authentic hometown flavor and relive the Northeast Complex. The daily reception in the guest room is all business trips from the Northeast to Beijing, fellow villagers visiting relatives and friends, thoughtful service, fully functional customer facilities, reasonable and realistic prices and strong nostalgia in the Northeast, resulting in an occupancy rate of over 98%. By 2111, Kang Weihai had successively opened nine restaurants with the theme of "Northeast House" in Beijing, and obtained the first northeast food trademark registration in China-Dadongbei, with the registration number of 1277261. Because of the outstanding contribution of "Northeast Home Theme Hotel-Great Northeast" founded by Kang Weihai to local taxation and employment promotion in Beijing, it was successively awarded the honorary titles of "Top Ten Outstanding Youth in Chaoyang District" and "Top Ten Foreign Entrepreneurs in Beijing" in 2111, and enjoyed the tax policy of private enterprises in Beijing, and settled in Zhongguancun, Haidian District. After work, I didn't forget to recharge my batteries to improve my study. In 1998, I studied business management at Capital University of Economics and Business and obtained a postgraduate degree. This year, Kang Weihai was 28 years old.

create "birthday theme" catering to improve the management level of enterprises.

In the course of catering business, Kang Weihai saw that birthday parties and birthday parties accounted for a considerable proportion of customers coming and going to eat, but there was not a catering place dedicated to birthday customers. In 2112, Kang Weihai set up the first birthday-themed restaurant in Beijing-Dadongbei XiShen Birthday Restaurant in Shijingshan District at a cost of more than 51 million yuan. The 48 private rooms were named after constellations, and the decoration in the store properly reflected the oriental etiquette culture, revealing a peaceful and festive atmosphere everywhere. Boldly innovate and try in dishes, and realize the first combination of rough and bold Northeast cuisine and exquisite Cantonese cuisine in the catering industry, which solves the problems of kitchen management and service refinement; It not only meets the high-end business banquets, but also takes into account the low-end consumer groups; Tongjin accurately linked the theme positioning with the CRD theme in Shijingshan District, and added large seafood squares, launched seal performances, turned the Northeast couple into small theaters, sent cakes on birthdays, and sent blessings to birthday angels on the spot. At the beginning of its opening, Tongjin was rated as the first five-star tourist restaurant in Shijingshan District by Beijing Tourism Bureau. After its opening in 2113, it caused a sensation in the catering industry in the west of Beijing, becoming another bright spot in Shijingshan District after Bajiao Amusement Park. In this year, Kang Weihai, who just stepped into his thirties, was elected as a member of the Shijingshan District Political Consultative Conference.

create "marine ecological theme" catering to realize the second take-off of enterprises.

"There is only a starting point, but no end point" is Kang Weihai's motto. After winning two battles in succession, Kang Weihai did not indulge in enjoyment and entertainment like the "people who get rich first", but once again launched a large-scale operation-invested more than 81 million yuan to create the first "marine ecological" theme restaurant in Beijing in Tongzhou District with great development potential, and the 39-meter-high pure catering restaurant was praised as the highest restaurant in Asia; The large-scale marine cultural square, which has been built at a huge cost, is not only a simple ordering area, with coconut trees and rocks, flowing water, seal performances, marine rare creatures watching, crocodiles preying, hundreds of kinds of raw seafood, fish, shrimps and crabs, which are entertaining while people eat; At the end of 2114, Jin Jiupeng Ocean World was put into operation and was rated as the first five-star restaurant in Tongzhou District. There are 68 private rooms, three banquet centers and 1,511 dining places in the nine floors of the store. It has been full every day for three years, and it is even more queuing for holidays. Nowadays, "Jin Jiupeng" seems to have become synonymous with JD.COM catering. Jin Jiupeng's four characteristics-"high-end business banquets, wedding banquet experts, seafood giants and personalized management methods" were once called "Jin Jiupeng phenomenon" by the catering industry and reported by the media one after another. Kang Weihai's victory in this move also made the development of Zhongkang Group enterprises take off for the second time. In 2115, the annual sales of Zhongkang Group enterprises exceeded 211 million yuan.

build the theme hotel of "Modernist Garden in Southeast Asia" and realize the rapid transformation of enterprises.

At the beginning of p>2116, Chairman Kang Weihai announced at the group's high-level meeting after his business trip to Hong Kong, Macao and four countries in Southeast Asia and meeting with hotel giants: "Taking the opening of the China-Hong Kong International Hotel under construction as an opportunity, we will pay equal attention to the catering industry and the hotel industry within 1-2 years, and highlight the strategic transformation of developing modern hotel industry." On this premise, Kang Weihai invested 311 million yuan to build the first five-star Zhongkang International Hotel with the theme of "Southeast Asian Modernist Garden" in Beijing. It has 281 rooms, a large multi-functional banquet hall that can accommodate 511 people, and six conference centers with different specifications. The Chinese restaurant has 35 private rooms and a zero-point hall, which specializes in Cantonese cuisine and seafood. The Japanese restaurant, French restaurant and lobby bar are fully functional. SPA, swimming pool, gym and KTV facilities are all available! Since its opening in August 2118, Zhongkang International Hotel has become the most influential five-star hotel in eastern Beijing in the post-Olympic period with excellent hardware, advanced management, humanized service and good reputation!

"Think of the source when you get rich, make progress when you get rich, base yourself on the enterprise and repay the society" was Kang Weihai's words when he was recently rated as the seventh outstanding entrepreneurial entrepreneur in Beijing and received by Yang Anjiang, chairman of the Beijing Municipal Political Consultative Conference. When a reporter asked about the goal of Zhongkang Hotel Management Co., Ltd.; Chairman Kang Weihai said in a dignified tone: "We must strive for the creation of China people's own five-star hotel brand for life!"