With the development of economy and the improvement of people's living standards, the tourism industry has developed rapidly in the past decades.

first, the development status of the tourism industry

1. The market competition is fierce

The market competition in the tourism industry is very fierce. With the increasing number of travel agencies, hotels and airlines, the quality and price of tourism products and services have also shown great differences. In order to compete for market share, some enterprises have adopted unfair competition means, such as false propaganda and low price trap.

2. Tourism safety issues

In recent years, tourism safety issues have attracted more and more attention. Problems such as poor management of tourist attractions, imperfect safety facilities and insufficient ability to deal with emergencies occur from time to time. In addition, there are certain risks in the personal safety and property safety of tourists during their travels.

3. Protection and development of tourism resources

Protection and development of tourism resources is an important topic. Some tourist attractions have problems such as over-exploitation, environmental pollution and resource destruction. These problems not only affect the sustainable development of the tourism industry, but also bring great pressure to the local ecological environment.

second, the development prospect of the tourism industry

1. Personalized and customized tourism services

With the diversification of consumer demand, personalized and customized tourism services will become the future development trend. Consumers can customize their travel routes, hotels, restaurants, etc. according to their own needs and interests, and choose their own travel modes and service providers. This will provide more business opportunities for tourism enterprises and promote the upgrading and reform of tourism services.

2. Popularization and development of smart tourism

Smart tourism refers to a new mode of improving tourism service and management level through information technology. With the development of Internet of Things, cloud computing, big data and other technologies, smart tourism will be more widely used in the future. Through smart tourism, tourists can obtain travel information, booking services, navigation and so on more conveniently and quickly, and improve the convenience and comfort of travel; Tourism enterprises can improve service quality and efficiency through data analysis and intelligent decision-making, and promote the development of tourism.

3. Sustainable development has become the mainstream

Sustainable development has become an important topic in tourism. In the future development, tourism will pay more attention to resource conservation, environmental protection and cultural heritage. Through the rational development and utilization of tourism resources, we will protect the ecological environment and cultural heritage and promote the coordinated development of tourism and economic and social environment. At the same time, the government and all walks of life will also strengthen the supervision and guidance of the tourism industry to promote the transformation of tourism into a sustainable development direction.

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