Kitchen manufacturing is fashionable just by listening to its name. It claims to be the first "concept" restaurant in Guangzhou, which not only makes trendy food, but also makes fashionable food and creates a unique food culture.
People have heard of "concept car" and "concept home", but the appearance of "concept catering" in Guangzhou can be said to be a brand-new thing. The "Kitchen Manufacturing", which opened in the first half of this year, is known as a fashion concept restaurant, with a huge scale of 511 seats. The model overpass runs through the audience, with a transparent vegetable delivery elevator like a missile launcher, a welcome water curtain, a rare German self-leveling cement floor in China, and a kitchen with a length of nearly 51 meters. Steel structure, cement, glass, looming lights and candlelight combine to form a mysterious and cold effect, forming a completely different environmental style from traditional restaurants.
tens of millions of dollars of investment comes from careful analysis of the market. The fashionable and avant-garde "kitchen manufacturing" target market is aimed at emerging white-collar workers. Chen Shi, executive designer and general manager of kitchen manufacturing, believes that this market is the main force of catering consumption at present and in the future after two waves of luxury consumption and popular consumption, and this market has been blank in Guangzhou for a long time.
stable consumption under the membership system
Although the attendance rate has exceeded expectations after four months of opening, the fashionable concept restaurant is just a "concept" after all. How can it ensure a stable consumer group after being fresh? Adhering to the principle of "always changing and always being new", kitchen manufacturing regularly changes its theme and holds different activities to keep the concept restaurant always fresh and attractive. In the last month alone, "kitchen manufacturing" held three fashion shows and a fan club, with different activities almost every week. For fashion people, it is not only a restaurant, but also a fashion club.
The personal data of the members of Kitchen Manufacturing are all input into the computer, and the restaurant can implement "personalized service" according to the different situations of the guests. "Although it is only a birthday cake, sometimes it is just a title, it can infinitely increase the guests' sense of identity with the enterprise, which is of great help to stabilize the consumer groups."
quality service brand foundation
unstable product and service quality are the most difficult problems for catering enterprises. According to reports, in order to maintain the relative stability of employees, "Kitchen Manufacturing" relies on the human resources center established by Harbour Catering Management Group for a long time, and implements a step-by-step manpower training plan for employees, and stabilizes the middle and senior staff with a salary of 1.5% to 21% higher than the market.
Chen Shi believes that faced with the same operation process every day, operators in the catering industry are most afraid of being numb. Through training programs, enterprises constantly instill the latest trends and concepts in the industry into the management, giving operators some stimulation and pressure.
"Market positioning, product quality, service attitude, reasonable price and fashionable environment are the five factors that determine whether a concept catering enterprise can succeed, and its core is management." Chen Shi believes that "as long as three of these factors are achieved and management is in place, the enterprise will not fail."