Valentine's Day is a typical Western Valentine's Day, but in recent years it has become a festival that young people in China look forward to every year. Are you looking forward to all kinds of activities on Valentine's Day? Next, I'll share with you five 2122 themed activities for lovers on Valentine's Day, hoping to help you. Welcome to read!

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Valentine's Day lovers' theme activity planning 1

Marketing theme: True love is priceless, Roses are affectionate

On Valentine's Day, the main consumers are lovers in love, married couples and elderly couples who are married in gold or silver. Among these people, they have good feelings for each other. In this festival for two people, sending roses to each other is a good way to show their love.

main products: roses

roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.

1. The value and implication of the product itself

Red roses represent passionate and true love; Yellow roses represent cherishing blessings and jealousy and lovelorn; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue enchantress flower language: staying together is a promise. Two branches of blue enchantress flower language: Meeting is a fate, and the intersection of hearts makes us have endless romantic feelings. Three branches of blue enchantress flower language: You are my deepest love, and I hope to remember our beautiful love story forever.

1 roses represent-you are the only one in my heart; Two roses represent-there are only two of me in this world; Three roses stand for-I love you; Four roses represent-till death do us part; Five roses represent-sincere appreciation; Six roses represent mutual respect, love and understanding; 7 roses represent the first love; Eight roses represent-thank you for your care, support and encouragement; 9 roses represent-I want to be with you for a lifetime; 11 roses represent-perfect and impeccable; 11 roses represent-I only love you for a lifetime; 12 roses represent-my love for you is growing day by day; 13 roses represent-you are the person I secretly love; 14 roses represent pride; 15 roses represent a full moon night; 16 roses represent-falling at your feet; 17 roses represent-you are my wife; 18 roses represent-I wish you eternal youth and beauty; 19 roses represent patience and expectation; 21 roses represent-I have a sincere heart; 21 roses represent sincere love; 22 roses represent-good luck; 25 roses represent-please love me, too; 27 roses represent-wife ~ I love you; 31 roses represent-falling in love with you is my glory; 37 roses represent-I say I love you in my heart; 41 roses represent love till death do us part; 47 roses represent-you are mine; 51 roses represent-meet unexpectedly; 99 roses represent-everlasting; 111 roses represent 111% love; 111 roses represent-favorite; 118 roses represent marriage proposal; 144 roses represent-love you forever; 365 roses-I miss you every day; 999 roses-everlasting; 1111 roses-forever; 1314 roses stand for loving you all your life.

2. product packaging

there are many ways to package a bunch of roses, but if it is for valentine's day, you can use special packaging to create surprises.

(1) Traditional paper packaging needs to be matched with colors and flowers, which is more traditional, but it is difficult to cause great surprises without contrast in the overall effect.

(2) transparent plastic paper, which looks natural, but the color is monotonous. (3) Wrap it in a spiral ribbon, and decorate the prickly part below with some paper.

(3) It's healthy to use big-leaf plants for packaging, put them together piece by piece and wrap them outside the flowers. Although there are not many colors, they are natural colors, reflecting peace and specificity.

Price strategy:

There are many factors that affect the pricing of goods, which can be divided into:

1. The pricing goal is mainly to make the current profit and market share.

2. product cost reduce product cost as much as possible to achieve profitability.

3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are what couples need together, and should be determined according to the general price in the market, and different colors and different meanings of roses are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold for 111 yuan or even 151 yuan, and there are not a few buyers.

4. competitors' products and prices.

5. government policies and regulations.

Publicity strategy:

Publicity method:

1. Set up advertising boards. In places with a lot of people, set up billboards in the main traffic and squares of the city. The billboards should be eye-catching, romantic in content, inspiring and ringing, so that people can feel the atmosphere of Valentine's Day as soon as they see the advertisements and have the impulse to buy flowers.

2. Print leaflets and distribute leaflets in some places where there are many young people, such as university towns and office buildings, to promote sending roses on Valentine's Day. True love is valuable and roses are affectionate.

3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 91% people surf the Internet through computers or mobile phones every day, so it is a good way to do so through the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.

Sales strategy:

The main sales methods can be divided into online booking sales, offline store sales and street mobile sales.

1. Online booking and sales in advance: mainly in major forums, social networking sites, websites with high traffic, etc., take photos of the types of flowers in the store, and attach flowers to set off the warm atmosphere of Valentine's Day, and make efforts to discuss according to the topic of love so that people can immediately place orders and make pre-sales.

2. Offline store sales: In the days around Valentine's Day, do enough advertisements in the store and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main way of sales, you can engage in some promotional activities, buy flowers to give couples small gifts, and at the same time, you can hold interactive activities, so that both couples can participate together, and after completing the activities, you will get special gifts from the shop.

3. street mobile sales: through the psychological analysis of people's purchase, conformity, showing off, comparison and face, we can find the market, get a premium and achieve sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior and then increase sales.

Budget:

Store decoration: replace some old ornaments, and there is a red carpet from the front of the store to the inside. Compared with the temporary store, the store decoration stands out, attracting passers-by's desire to enter the store, about 2,111 yuan.

advertising expenses: one banner 311 yuan, 11111 leaflets about 811 yuan, and about 5 exhibition boards nearby, about 511 yuan, totaling 3,611 yuan.

Summary:

We should provide various services according to the buyers' needs, such as: delivery to home, sending flowers to surprise, timely delivery and accurate location. In the process of sales, we should check the missing parts, correct mistakes in time, and add feasible strategies to promote roses.

Valentine's Day lovers' theme activity planning 2

1. The theme of clothing store activity

2.14

2. Clothing store activity time

Registration time: February 1-February 5

Activity time: February 6-February 14

3. Clothing store.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and clothing marketing activities.

IV. Activities

1. Love each other and love each other 2.14—— "My lover and I" large-scale solicitation activity (February 6-February 17). Do you remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? X "My Lover and I" large-scale collection activity kicked off. From now on, the earliest wedding photos and the earliest wedding promises will be collected. After the event, the wedding time will be scheduled according to the photo shooting date.

5 photos of the earliest wedding, and the owner of each photo will reward X-valued exquisite gifts from 211 yuan;

There are five earliest wedding promises, and the owner of each promise will reward X-valued exquisite gifts from 211 yuan.

photos (after the collection is completed, they will be made into exhibition stands, and the original photos will be returned to me)/promises will be handwritten and signed by customers, made into exhibition stands and displayed at the event site of ZTE Square.

Person in charge: x

2. Love each other and love 2.14-X large-scale cultural performances and wonderful live activities.

February 6-7, wedding show, X Square;

February 9-14, X Square wedding show;

person in charge: x

4, caring for each other, favorite 2.14—— ten thousand paper crane watches sincerely

ten thousand paper crane in X Pedestrian Street welcome the festival 2.14. In the early stage, X employees can fold it themselves, and the materials used will be reimbursed by the company. On the day of February 4, paper crane's paper and pens can be prepared on site, and customers can be guided by

staff.

On the afternoon of February 9th, a notice was issued asking the employees of the pedestrian street to fold the paper crane first.

Person in charge: x

Stage 1: Registration stage: February 3rd to February 11th

Interested personnel can register at X General Service Desk, General Service Desk and Municipal Service Desk;

second stage: blind date stage

On February 11, a large-scale villagers' meeting was held in X, and the company personnel made a list of applicants.

person in charge: x

6. Love each other, love 2.14-what to give my lover!

from February 3 to February 11, after shopping in x for over RMB 111, a special discount card for Weifang Flower Shop-Zhilan Flower House was given. * * * There are 1,111 pieces, until they are delivered. At the same time, you can enjoy the special planning service of delivering flowers to your home free of charge.

person in charge: x

7. caring for each other, loving each other best. 2.14—— Husband and wife love contest (19: 11 pm on February 4)

Husband and wife love contest, 2.14 party, held in Zhongxing Square: released in advance through the media, inviting 11 pairs of customers to participate in the husband and wife love contest, which is more tacit than understanding.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as activities, gifts, background editions, performances, and 61% discount on jewelry

Valentine's Day lovers' theme activities planning 3

Activity purpose:

Take advantage of the opportunity of Valentine's Day to promote brand awareness, establish corporate image and promote jewelry sales by launching special offers and live theme shows for different groups of people.

theme of the event:

"Golden" students, accompanied by X

Event time: February 4, 2121

Event location: counter of X store in X mall

Event content:

1. Promotion activities

Time: February 3-February 4

. If you buy "Sanjin" jewelry at X Gold Store, you can get a coupon for X wedding photos (the lowest discount is guaranteed), and if you take wedding photos in X, X will get a coupon for X Gold Store with the lowest discount, so as to attract customers and enjoy customer resources.

2. Send roses or sterling silver jewelry

If you buy gold for 1999 yuan during the activity, you will get a pair of sterling silver jewelry or some roses.

note: clerk x needs to register. You need to contact the flower shop in advance to buy roses.

3. get a card for free

customers who visit x gold shop on valentine's day can get a membership card for free and enjoy corresponding discounts. (You can get a 61-71% discount when you buy diamonds on the same day)

4. Parent-child plan

Put a number of plush toys that children like in the children's silver jewelry area, and you can get one for free when you buy 999 yuan of gold, or you can get it by buying children's silver jewelry 211 yuan and adding 1 yuan.

II. On-site activities

Time: February 13-February 14

1. Gold underwear show

3-4 models wear gold underwear in X gold shop and show it in the shopping mall. (the location of the runway is waiting for the approval of the shopping mall)

2. Body painting

The body painting design by the advertising company should be in line with the Valentine's Day theme and the image of the X gold shop as a whole.

3. Interactive program

The emcee of the advertising company will host the live interactive program, which can design fresh games to attract customers, and the winner will get a small Valentine's Day gift from X Gold Store, and the emcee will organize a live lottery.

4. "Love Language" Wall

Prepare a blackboard and some sticky papers, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.

Event site layout:

1. The showcase is decorated with romantic magic colored yarn, and high-grade romantic balls and colored ribbons are hung.

2. Put a heart-shaped happiness door at the small cross in front of the booth so that the guests can feel the warm atmosphere as soon as they enter the booth.

3. A small speaker with high sound quality, which takes up no space and has a shocking sound.

Budget:

Happiness Gate: RMB 111/piece x =211 yuan

Magic colored yarn: 25 yuan/meter (calculated according to actual size)

Romantic ball: 35 yuan/piece (calculated according to actual quantity)

Ribbon: RMB 15/piece (calculated according to actual quantity)

Campaign promotion: Starting from February 5th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.

second, distribute publicity pages. The contents included in the leaflet include: Valentine's Day promotions in X Gold Shop, gold underwear display on that day, and on-site prize-winning interaction. From February 5th.