Now we can often see which food store is more popular and popular on the internet. Such food stores are generally very popular in the market. However, seeing is believing. If you want to know the reputation of the brand, you really have to go to their brand direct stores or brand franchise stores to feel it, make a business observation, and see how the daily passenger flow is, and whether there will be any difference between working days and weekends. It's best to ask customers who have eaten, what they think of the product, and understand the real evaluation of the brand by consumers.

Second, what is the brand influence?

Regarding the influence of the brand, we need to know how many chain stores the brand has opened, which urban areas are mainly concentrated, whether there are direct stores, how many franchise stores and so on. If a catering brand can open stores nationwide, it shows that the brand is well-known in the market and has great brand influence. Such a brand is worth considering. However, we should also pay attention to the development time of the brand. Catering brands with a long life cycle indicate that the development is relatively stable, and it is more reliable for such brands to join.

Third, what is the development prospect?

Nowadays, there are many catering projects and brands in online celebrities, but many will soon withdraw from the market. For example, catering projects with short life cycle and no development prospects need to be cautious. Why do some projects not last long, or the consumption pattern does not meet the needs of consumers, or the products do not meet the needs of consumers? In short, catering projects that are easy to leave the market are not suitable for investment.

Fourth, what is the strength of joining the headquarters?

A reliable catering brand generally has a strong catering headquarters behind it, and the whole process of opening a brand franchise store will be supported by a professional team. For entrepreneurs who lack catering experience, such a brand is a very good entrepreneurial platform, which can not only get help, but also learn something and accumulate catering experience. Therefore, before determining a brand, you must go to the field to investigate whether the brand has a headquarters and what support it can get. You must carefully examine whether it is drawing a pie for you. Many people are afraid that joining a brand will step on the pit, and they need to go to the field to investigate whether the brand headquarters is reliable.

Novice entrepreneurs find projects, master these four points, and easily screen out good projects!