1. First, the form of promotion is determined according to the product characteristics. A certain type of product has its own industry characteristics, which can be observed from the competitive products;

2. Study the consumer groups of products. What kind of information transmission mode, advertising group and publicity do you choose? On-site discount promotion? Membership points?

3. The design of long-term promotion activities is different from that of short-term promotion. Promotion activities must have a theme and a promotion origin (why to choose promotion, etc.);

4. The specific promotion plan can be searched on Baidu, but it is suggested that you choose competitive products of your own products (well-known ones) to collect some, or find some fast-moving products;

5. Plan small activities first, and then slowly lean on big activities.