Chutian Gold Newspaper on September 22, 2013, page A23, full-page report Hutchison catfish founder Mr. He Jianhua struggle story --- "He Jianhua: a restaurant owner and his "catfish effect".

The full report:

Hutchison Catfish is definitely on the list of old restaurants with specialties for Jiangcheng gourmets.　　Last month, this 12-year old restaurant burst the news of branding operations: cooperation with Yisheng Catering Management Group, the establishment of on the Hutchison Catering Co., Ltd. is expected to invest 45 million yuan in four years, to open 30 directly-managed stores in Wuhan City, the characteristics of the traditional old store packaging upgrades to the modern operation of the chain's new face to re-face the market.　　So, this summer, drunk on cooking boss He Jianhua began a magnificent turn. The temperament of this gentle, talk more like a teacher of businessmen, determined to 41 years old in this year of confusion "to give themselves another chance to fight.

Wife's tears dragged the footsteps abroad Dad's formula to provide core competitiveness A few days in a row, He Jianhua are discussing with the company's senior management chain of restaurant preparations, each time to talk to the turn of the clock before the end of the meeting, which is not accustomed to meetings, he was quite tired. However, when the topic turns to Hutchison catfish, his spirit is always instantly activated, and reporters eager to communicate. It's no wonder that after ten years of cooking a dish with all his heart, this emotion is difficult for outsiders to appreciate.　　Roasting vegetables has always been the key word in He's life. He joined the industry at the age of 17, and before the age of 30, he was already the chief chef of a five-star hotel, handing over a satisfactory report card for his career. 30 years old, he wanted to change the way of life, "either to do it by myself, or to go abroad to earn enough money at one time."　　In the late 1990s, he accepted the invitation of the Chinese Embassy in the United Kingdom, ready to go to the United Kingdom to receive a monthly salary of 2,500 pounds, plans to earn enough money to go home in three years 900,000 yuan. After the passport down, but his wife was so anxious that she cried at home, "Once you go is three years, do not come back how to do?"

This cry completely tripped up He Jianhua's legs and changed the path of his life.　　In June 2001, in the restaurant pile of Hankou Huaqiao, two stoves seven tables, He Jianhua's small fry store quietly opened. However, just after two years of earning money, SARS hit, although every day with disinfectant soak mop, or no business door to door. "To survive, we must have core competitiveness." Idle He began to think of a new way out.　　He remembered the old recipe for roasted catfish left by his father. He's father was from Wanzhou, Chongqing, which is located on the upper reaches of the Yangtze River and is a famous river food producer. In Wanzhou, his father was a famous chef who organized banquets in the streets, and the flavorful sauce was an indispensable ingredient for his roasted catfish.　　He tried to cook catfish at home according to his father's recipe, and the result was that his wife and daughter were full of praise. "In that case, why not try this dish at a small restaurant?"

A catfish strictly abide by the "three don't" principle, the customer's opinion can tighten his nerves Burning catfish on this hit, became the signature dish of He Jianhua store, every table must be ordered. Within six months, the door began to appear queuing phenomenon. "A catfish 18 knives, sliced 6 centimeters to the right thickness; Shandong-produced red pepper, its spicy flavor and catfish to form a complementary, but also to remove the fishy aroma; choose two and a half pounds of catfish, fire and taste the best ...... " He Jianhua's "Catfish scripture" read head on.　　In order to ensure the reputation, he went to the market every morning at 6:00 a.m. to purchase the gatekeeper, store catfish all from Xiaogan, Shandong, Guangzhou breeding base designated supply, but also set down the "faint head do not want to, do not have a bad body, color and lustre not beautiful do not want to," the three do not principle. "The color is not beautiful means that the water quality is not clean enough, the body is not good will affect the taste of meat. I'm in the store every day, if customers have a slight opinion, the brain of the string immediately taut." It can be said that He Jianhua has devoted his entire heart and soul to his store. "I put a lot of thought into the name, and finally chose the word 'Jin Man Lou'." However, no one remembered the recognizable store name. Jin Man Tang, Fragrant House ...... has been open for more than a year, and customers call it anything. Until later, more and more people on the phone to come to find a place for friends to say, "I burned catfish in that store," when He Jianhua realized that this is not ready-made store name! The "Hutchison Catfish" has made its debut.

Is a monthly turnover of 150,000 enough to satisfy you? Go out and don't just stay in Huaqiao He began to get busy every day.　　In the afternoon on a hot day, move a chaise longue under a tree, even if the people around him, he can sleep beautifully. At closing time, could not bear to wake up his sleeping daughter, his wife could only use a rope to tie her daughter behind her, riding a motorcycle home in the thick of the night.　　Hard work pays off. Dozens of square meters of street stores, monthly turnover of 150,000 yuan, queuing every day at the door, celebrities, tourists come.　　One day, a few media friends came to patronize the store again, a word woke up He Jianhua, "to develop ah, go out, do not just nest in Huaqiao!"　　Go to Wuchang to open a branch! This idea has just been put forward, but attracted the opposition of his wife, his wife's life goals are very clear, this life is enough money, the leisure to enjoy life, to open a branch, unless the divorce! In the face of threats, He Jianhua argued, "I do not play cards, do not gamble, the pursuit of some ideals, want to make the brand bigger, very excessive? Divorce!"　　The couple's mouth is still fighting, but the energy to a. 2011, Xudong branch opened, Wuchang guests came, turnover doubled. On average, the two stores sell more than 280 pounds of catfish per day, a year down, can consume more than 50 tons of catfish.

From small store owners to chain restaurant owners to do is no longer buy food but decision-making Guarded two stores, the two families have been the days of peace and prosperity. But a conversation, once again rewrote the life of He Jianhua. "At this age, it's too late if you don't fight." One night, a friend of the Hutchison catfish brand vision, stirring up He Jianhua buried deep in the heart of the fighting spirit.　　This usually only drunk on cooking middle-aged man, for the first time, the characteristics of the small store into a chain of brand-name catering impulse. Soon, he reached a cooperation with Yisheng Catering Management Group!

From a small store owner to a catering business partner, He Jianhua faced a huge change in his role.　　But he still every day in the morning light to go to the food court for the raw materials gatekeeper, husband and wife store period of doing still do not change, anxious his partner: "You still go to the food court every day to buy food, it does not cooperate!"　　He Jianhua seek advice, what should the business partner do? "Do the decision-making events, build the structure, choose the location, find the positioning!" From then on, brainstorming became He Jianhua's daily homework. The standardized production of sauces, the new design of dishes, about the designer to discuss the style of the restaurant ...... with a team that has 18 years of catering operations and management, He Jianhua is willing to be a student and learn everything from scratch. "Before 2013, I became a fairly successful store owner because of the catfish dish, and after 2013, I set out again to work with my team toward becoming a qualified chain restaurant business owner." He is confident in himself.

Reporter's note from the "catfish effect" to start There is a concept in economics called the "catfish effect", just with the story of He Jianhua formed an interesting mirror.　　Norwegians love to eat sardines, especially fresh sardines, so everyone competes to bring live fish back to the harbor. However, due to the small size of the fishing boat, most of the sardines would suffocate and die on the way.　　But there was one captain who always put a catfish in the sardine tank every time he returned. When they see a catfish, the sardines get very nervous and run for cover. In this way, although a few sardines were eaten by the catfish, most of the sardines returned to the fishing harbor alive and well.　　This is where the "catfish effect" comes in. Thanks to the sense of crisis, the boatload of fish survived - an explanation that also holds true for Ho.　　"To survive, we must have core competitiveness." SARS business depression, so that he began to think about the direction of their own small store, which laid the foundation for him to stir the Huabiao this "shallow water".　　"I'm pursuing some ideals and want to make the brand bigger!" Said this sentence, his eyes have been beyond Huaqiao, projected to a river away from the Wuchang, from the crisis awareness upgraded to brand awareness.　　And 4 years to open 30 chain stores, is the upgraded version of brand awareness. Catering industry scale effect is obvious, if 30 stores can reach today's two stores more than 50 tons of catfish / annual consumption rate, guests in the satisfaction of the appetite at the same time, but also will reap a tsk tsk tsk talk.　　Wuhan's food and beverage rivers and lakes have never been short of legends. From Huaqiao, to Wuchang, to the future of Wuhan "blossomed"...... expect He Jianhua, to this lake to bring more intense "catfish effect".