A new generation of young people in small towns refers to young people who live in second-and third-tier cities or rural areas in China and have received higher education and wider information. They have high consumption power and purchasing power, and have high pursuit of quality, personalization and experiential consumption.

Therefore, it can be predicted that a new generation of young people in small towns will play an important role in the future consumption market and become one of the main consumers. The following are several reasons to support this view:

1. Urbanization process: China's second-and third-tier cities and rural areas are developing rapidly and urbanizing, which has led to the increase of employment opportunities, the improvement of income level and the improvement of infrastructure construction. This provides more opportunities and conditions for a new generation of young people in small towns to improve their living standards and spending power.

2. Improvement of education level: Compared with their predecessors, the new generation of young people in small towns receive higher education and have broader knowledge reserves and professional skills. They have a higher pursuit of quality, innovation and personalized consumption, and are willing to spend to meet their own needs.

3. Digitalization and Internet popularization: With the popularization of digital technology and Internet, a new generation of young people in small towns are more familiar and convenient with digital consumption methods such as online shopping, mobile payment and social media. They are more accessible to global products and services, and can obtain information and make purchase decisions through the Internet.

4. brand awareness and multiple choices: a new generation of young people in small towns grow up in the information age, have a high awareness of brands, and have a high demand for diversified and personalized products and services. They pay more attention to values such as quality, environmental protection and health, and are willing to pay for products with these characteristics.

However, it should be noted that consumer behavior is influenced by many factors, including economic situation, social environment and cultural background. Therefore, although a new generation of young people in small towns may become one of the main consumers in the future, the market still needs to be adjusted and adapted according to the actual situation.