Tea is not easy to milk tea, which highlights the brand quality from many aspects such as tea hardness, industrial hardness and material hardness. The positioning of tea is to highlight brand cheese pudding, ice cream, smoothies and other special materials with "snow cheese". The snow color is white, which fits the milk and the milk cover, and the whole product attributes are intuitive and clear.

The LOGO design idea of tea is not easy to milk tea comes from the simplified deduction of snowflake elements and tea tree elements, which symbolizes the purity and purity of snowflake and also expresses the related concepts of tea tree and tea.

Under the snowflake element, a shape similar to the palm holding snowflakes and tea leaves is designed to express the care and care of the brand when making tea.