Enterprise PR campaign planning case template 1
First, market analysis
(1) enterprise macro-environment and industry analysis
20xx home appliance industry in the overall market revenues climbed to 21.4 billion yuan, and its growth rate of 50%, is expected to be in the next three years, the home appliance industry will grow at a rate of more than 20%. The industry is expected to grow at a rate higher than 20% in the next three years.
With the development of China's economy, the number of existing companies in the domestic home appliance industry is approaching 100,000, and the number of home appliance companies in Beijing alone has exceeded 5,000, in Shanghai about 4,000, and in Guangzhou about 4,500, and the number of domestic home appliance practitioners has reached 2 million. A large number of home appliances domestic companies in the fierce competition to stand out, the world's leading home appliance companies have through joint ventures, cooperation and other ways to enter the Chinese home appliance market, so that China's home appliance enterprises continue to the international advanced level.
(2) Consumer Analysis
The Group's main consumer groups are family combinations and individuals who have the necessary economic potential, and these consumers pay more attention to the affordability, practicality, and brand of the products. Generally, they purchase home appliances from specialty stores, online stores, hypermarkets and supermarkets. They are easily influenced by the brand's influence and public goodwill to buy products.
(3) Competitor Analysis
There are Changhong, Skyworth and other best-selling home appliances in Guizhou Province, which are the competitors of the Group. Changhong Group pays more attention to education, and in 20xx, it officially launched the "Happy Little Ping Pong" activity in Chengdu Jinjiang Hotel, and signed a strategic cooperation with China Table Tennis Team to promote the "Happy Little Ping Pong" activity.
In 20xx, Skyworth Color TV Group officially launched the "Skyworth National Red Army Primary School Healthy Dream Walk" large-scale public welfare activity in Huai'an, Jiangsu Province, to help students of the Red Army Primary School to realize their wishes.
(4) Purpose of understanding the current state of corporate PR
The Group has always been a strong supporter of China's sports and charitable donations, and in 2010 officially became a partner of the Guangzhou Asian Games. The Group attaches great importance to cultivating good feelings with the public, and hereby organizes the activity of helping the poor and educators, so as to greatly enhance the Group's visibility and good reputation.
Second, the goal of public relations activities
A group through the activities of poverty alleviation and education, with the help of the news media widely spread, expanding the group's visibility, can make more public recognition, but also in the minds of consumers to establish a good reputation, in order to increase sales to lay a solid foundation.
Third, the theme of the public relations activities
"Perfect Life, Candlelight Light" poverty alleviation and education
Fourth, the object of the public relations activities
Government departments: the Education Bureau
Media: Beijing Daily, Nanfang Daily, Guizhou TV, etc.
The public: the rural areas of Guizhou, the poor teachers, educators, philanthropists, etc.
The public: the rural areas of Guizhou. Poor teachers, educators, philanthropists, entrepreneurs
V. Time and place of PR activities
September 10, 20xx
Auditorium of Expectation Primary School, Hongxing Road, Guizhou
VI. Flow design of PR activities
Activity 1: The Group and Candlelight Project jointly carried out the project of "A Perfect Life. Candlelight Project" to help the poor and educators
1. Invited Guests
Governmental Departments: China's Director of Education, Mayor of Shanghai City, etc.
Media: Beijing Daily, Xinmin Evening News, Guizhou Satellite Television, Nanfang Daily, Beijing Evening News, etc.
General Public: Teachers and students, educators, and philanthropists are invited, Entrepreneurs
2. Setting up the venue
Background board: TCL Group and the Candlelight Project jointly carried out the "Perfect Life, Candlelight Light"
the launch of poverty alleviation and education activities.
Equipment area: two large-screen TVs placed on both sides of the background plate, the center projector, next to put
computer, tuning equipment.
Reception: placing a signboard "sign in", sign-in book, sign-in pen, gifts, promotional materials (background theme, speaker's name background, report outline)
Venue environment: build a platform, paved with a blue carpet; there is a podium, with blue sirens to do the embellishments; guest seating simple and generous, government, media, public seating to distinguish between the public and the media. Government, media, public seats should be differentiated, write the name card; the main entrance to place the event's promotional posters. 3, the flow of activities
1) the opening dance, the host to the stage
2) the company's president to speak
3) Candlelight project chief director to speak
4) song and dance performance "love in the candlelight"
5) the president and the person in charge of the candlelight project to open the "Perfection" together. The president and the person in charge of the Candlelight Project opened the "Perfect Life, Candlelight Light"
Kick-off Ceremony of Poverty Alleviation and Educational Aid Activity
6) Reporter's question (10 minutes)
7) The host went on the stage, and the kick-off ceremony was over (Playing the enterprise propaganda film)
Activity 2: Enterprise Culture Exhibition
1, Preliminary preparation Preparation
Selection of on-site interpreters for training in corporate culture, etiquette, and personal image;
2, medium-term preparation
Introduction to the enterprise, promotional videos, advertising films, product models;
3, late preparation
Campus playground is divided into four modules of multimedia, communications, home appliances, and ministry of parts and components, in accordance with the features and characteristics of each industry to be arranged;
The campus playground is divided into four modules of multimedia, communications, home appliances, and parts and components, according to the features and characteristics of each industry. 4. Activity flow
1) After the launching ceremony, the guests watched the company's promotional video
2) Arrange the receptionist to organize the guests to come to the exhibition area
3) The narrator will lead the guests to browse the explanation
4) After the exhibition, the receptionist will organize the guests to have a meal
Activity 3: "Happy" Knowledge Contest
The "Happy" knowledge contest
The "Happy" knowledge contest was held in the campus playground. Contests
Idioms and idioms solitaire, relay race, riddles, carousel of joy and other games
First place: a TCL air conditioner, home appliances shopping volume of 500 yuan
Second place: a TCL cell phone, home appliances shopping volume of 300 yuan
Third place: a TCL digital camera, home appliances shopping volume of 200 yuan
All participants will have
Activity 4: "Candlelight Love, Ode to Teacher's Grace" Essay Contest in Guizhou for people from all walks of life to organize a "Candlelight Love, Ode to Teacher's Grace" Essay Contest, the essay style is not limited to the main story about the teacher's grace level of friendship. The main purpose of the contest is to promote the development of a new generation of teachers and to promote the development of a new generation of teachers.
Activity awards: first place: TCL air conditioning, a home appliance shopping volume of 500 yuan second place: TCL cell phone, home appliance shopping volume of 300 yuan
Third place: TCL digital camera, home appliance shopping volume of 200 yuan
All participants have: home appliance shopping volume of 100 yuan
VII. This activity invites domestic and provincial well-known newspaper reporters, such as the People's Daily, Beijing Daily, Xinmin Evening News, Oriental Morning Post, Nanfang Daily, Beijing Evening News, while inviting a number of television stations, such as Shanghai Television, etc., to pay full attention to this activity. After each event, it is published on various websites. Use the power of advertising to expand the influence of the enterprise.
VIII. Arrangement of progress and preparation of materials
Example of a PR plan
Example of a PR plan
Example of a PR plan
IX. Budget
Example of a PR plan
X. Evaluation of the effect
Through the Group's joint efforts with Candlelight Project, the "Perfect Life, Candlelight Project" was launched, which is the first time in the world that the Group has organized the "Perfect Life, Candlelight Project". Through the Group and the Candlelight Project to jointly carry out the "Perfect Life, Candlelight Light" poverty alleviation and education activities, is expected to achieve the publicity of the corporate culture and enhance the visibility and reputation of the enterprise, on the basis of the Group's total sales increased by 40%.
Corporate PR campaign planning case template 2
I. Activity background
The fall harvest season, it is a good time for an annual trip. Coinciding with the end of the Youth Volunteer Federation recruitment, the existing management of the Youth Volunteer Federation and the new members, need to grind and grow, found that talented students may be able to help the construction of the Youth Volunteer Federation, I hope that this meeting will help to improve the leadership and cohesion of the Youth Volunteer Federation, to lay the foundation for the future development. At the same time, the campus, collective fall tour, travel has become part of the colorful life of college students, students can also travel to understand the scenery and climate of different regions.
Second, the destination profile:
Dashushan in Hefei City to the mountains of lush green pines and cypresses, exotic flowers and grasses fascinating. Especially in the surrounding foothills has built more than 20,000 acres of water surface of the artificial lake, covers an area of 400 acres of the Martyrs' Cemetery, an area of 70 hectares of botanical gardens and resorts. More than 80 hectares of seedling and flower bases and Hefei Safari Park. The 370-meter-long "Anhui's first gallery"-Shushan Gallery, and the twelve Chinese Zodiac Gardens, the Pitt Paintball Shooting Entertainment Center, and the Cherry Blossom Garden, Moon Seasonal Garden, and Maple Tree Forest, which are landscaped with plants. In these gardens, water parks cluster under the background, Shushan seems more and more charming, enchanting, spring scenery is especially charming. Climbing to the top of the mountain, far away, the smoke and waves, the water and sky, mist and fog, fishing sails; stroll through the foothills of the forest garden, peach and willow, butterflies and bees, flowers, bamboo shadows, it is refreshing and delightful.
Fertilizer Hi-Tech Industrial Development Zone is located in the east side of Shushan, a number of modern buildings more so that the scenic area added the rhythm of the times. Shushan Scenic Area is a place for people to pay homage to the martyrs, visit and enjoy the leisure and rest.
Third, the route arrangement:
From the school's north door Hefei College stop, take the 118 bus, to the Shushan Forest Park station car, collective walk to the big Shushan.
Fourth, the implementation of the object:
Hefei College Youth Volunteer Federation of all members.
V. Activity time:
20_ November 20 (Sunday) 9:00 whole (if the weather changes, time to be notified)
VI. Activity purpose and significance
University, a passionate world full of youth and vitality, tourism not only enriches our extracurricular life, but also cultivate our sentiments. Autumn is the most beautiful season of the year, it is a good season for students to embark on an autumn tour. Through autumn tour activities, students can get in close contact with nature, appreciate the beauty of spring, expand their horizons, and further feel the beautiful scenery of Dashushan. At the same time, through the organization of recreational activities, to further develop our environmental awareness, collective consciousness, strengthen the exchange and communication between students, promote collective unity and cooperation, enhance the collective sense of honor of the YCISU, but also to enhance mutual understanding between the members of the YCISU, so that each other's feelings can be sublimated.
VII. Resource requirements
1. Fruits, food and water. Purchased collectively by YAF.
2. Four decks of cards and one deck of Three Kingdoms. For entertainment use.
3. 4 notebooks, 20 pens. Prizes.
Eight, the activities carried out
1, 8:40 a.m. in the north gate collection, first emphasize the safety issue, unified order, all boys are responsible for carrying food and water. Han Jie, chairman of YCISU, led the team, departed at 9:00 on time, about 9:50 or so arrived. Arrived at the destination, re-emphasize the safety first.
2, climbing the mountain, YCISU President Han Jie set the climbing route, we follow the President to the top of the mountain, do not go too fast up the mountain, safety first, you can feel free to take pictures to commemorate.
3, arrived at the top of the mountain, we collectively take pictures as the material of this activity. Then rest for half an hour, we eat something, chat, talk about the feelings since the university and some of the problems encountered in the university.
4, free activities, we can be free to team up, see the beautiful autumn colors of Dashu Mountain, feel the breath of nature, relax.
5, do the game, eat apple game rules: a person sitting on the bench behind the hand, another person with a cloth blindfolded eyes, stand behind him, take an apple to feed him. Divided into two groups, the first to finish eating for the winner. Practice Department and Organization Department a group, Propaganda Department and Office a group. Chairman Han Jie is the referee. Winning group can get a, the losing group can also get a signature pen two
6, if time allows us to prepare two decks of cards and a deck of three kill for your entertainment. Everyone is free to form a team, the rules are set.
7, 3:30 collection of everyone around their own garbage pick clean. After the roll call, Han Jie, the chairman of the team led the collective downhill.
8, arrived at the Shushan Forest Park stop sign, collective bus back to school. No one may act alone for any reason.
Nine, the activities should pay attention to the problems and details
1. Before the activity to strengthen the safety education of students, tell students all actions to follow the organizers command, not allowed to leave the team alone at will.
2. Before going back and forth carefully count the number of people. Han Jie, chairman of the captain of the unified arrangements, play to pay attention to the road safety, do not excessive playfulness, the team should be orderly marching, students do look after each other.
3. In the purchase of food must pay attention to see the food information, to ensure food safety.
4. Review the physical condition of the students and advise those who are not feeling well not to participate in this activity.
5. civilized behavior, do not arbitrarily destroy public **** facilities; protect the environment, students are strictly prohibited from picking flowers and trees and litter still; their own garbage bags must still be in the designated location, return to clean up the environment.
6. Bring some necessary emergency items. Also need to bring band-aids, motion sickness medicine and other commonly used medicines; girls remember to bring umbrellas or sun hats, water must bring more.
7. Return to the fixed point, when you leave, you must gather people, the leader of the group must count the number of people to ensure that everyone is safe to return to the car.
Corporate PR activities planning case template 3
In order to enrich the spare time of the staff, for everyone in the tension of the work of the spare time to be able to fully relax, to promote the deepening of exchanges and communication between employees and strengthen the construction of the corporate culture, the company is scheduled for August 18, 20 ___ organized a one-day tour of the staff. Specific location: Sun Yat-sen's former residence + Yangtze River Water World + Feast Restaurant for buffet dinner. Employees in this day, through various forms of activities, to strengthen communication between colleagues, enhance teamwork, while reflecting the spirit of solidarity and mutual help.
I. Itinerary:
1, 08:00 in the company's front door to focus on the car (breakfast on their own) to Zhongshan (about 1 hour), visit the former residence of Dr. Sun Yat-sen (visit about 60 minutes).
The Memorial Area is mainly dedicated to the theme of commemorating Dr. Sun Yat-sen, featuring a bronze statue of Dr. Sun Yat-sen, a fountain, as well as attractions such as the Pine Garden, the Bamboo Garden, the Plum Garden, and the Longbai Mountain, where 999 Longbai trees are planted. With the memorial area opposite is the tour area, the entire park focuses on the theme of "commemoration", the layout of the attractions are also tightly laid out around the theme.
2, 11:00 to the positioning of the deep-sea theme culture and leisure water park - the Yangtze River Water World (employees can bring their own food before entering the park or bring their own expenses in the park to take care of lunch). The scenic area is equipped with advanced water amusement equipment, leisure and entertainment space everywhere, and the deep sea theme environment. At the same time, mermaids, sea king, shrimp soldiers and crab generals and other brightly colored marine cartoon characters to attract a variety of landscape details in the park is also reflected everywhere in the deep sea theme. Scenic rides include: "Deep Sea Vortex", "Giant Wave Flying Boat", "Over the Rainbow", "Rainforest Tribe", "Jungle rafting" and so on. (Please see the attachment for specific project description).
3, 16:45 concentrated to the big full of mouth restaurant to enjoy the buffet dinner (stay 2 hours). Dafabet Global Buffet Cuisine is a buffet restaurant originated from Hong Kong and founded in 20__ years in Shenzhen, with spacious space, comfortable and fashionable dining environment, where dining is just like strolling in the MarketPlace, encompassing a myriad of things, countless. Chinese food, Western food, Japanese cuisine, barbecue, seafood, various desserts, red wine, imported draft beer, Japanese sake, freshly squeezed juice, fruit bingo ...... source, always updated.
4, about 19:30 centralized return.
Second, play notes:
(1) all staff communication tools must be opened;
(2) please bring their own staff swimsuit or bring an extra set of change of clothes;
(3) when traveling, please do not arbitrarily change the seat, the head and hands do not stick out of the window, get on and off the car, please pay attention to the direction of the incoming car to avoid danger;
(4) The Yangtze River Water World is prohibited to bring life buoys and any food into the park, and each person is limited to one 250ml drink, and the park rental cabinets are at your own expense: RMB 25/each;
(5) All the amusement facilities will be rotated, and will be open according to the broadcasting notification of open items to play. After entering the park to take a group photo, and then change clothes free activities to start rides;
(6) Parent-child safety: children under 140cm tall or do not know how to swim tourists, must wear a life jacket or rent a swimming ring to play, please be accompanied by a parent in order to prevent the risk of danger (do not let the child out of your sight);
(7) Do not run in the park: in the park to run slippery fall And the rate of injury is, for your safety, please do not run in the park;
(8) pay attention to the physical discomfort: such as motion sickness employees can be half an hour in advance to take motion sickness medication; pregnant women, heart disease, high blood pressure, back problems and habitual bone fracture patients, please avoid participating in the play slide;
(9) pay attention to the weather conditions: in the event of rain or thunder and other weather affecting the safety of the water play, please do not Stay in the water to avoid danger;
(10) comply with the rules of use: each amusement ride has individual safety use and code, please follow the rules of use to participate in the game;
(11) to the restaurant to enjoy the buffet dinner must comply with the provisions of the restaurant, civilized dining, can not take food;
(12) special statement: pay attention to the safety of the tour guide's arrangements, abide by group discipline, collective action, the In case of light rain this activity as usual, because of weather conditions or irresistible factors, the guide has the right to make appropriate adjustments to the trip.
Third, the organization to ensure
(1) the head of each department to participate in the whole process, responsible for the overall management of the department staff.
(2) The first three colleagues of each car for the vehicle captain, the main responsibility for assisting the guide to do a good job of personnel inventory and travel in the organization of personnel, to ensure the safety of the team.
The car captain contact number:
① car captain: vice captain: vice captain:
② car captain: vice captain: vice captain:
③ car captain: vice captain: vice captain:
④ car captain: vice captain: vice captain:
⑤ car captain: vice captain:
(3) Vehicle arrangements are shown in the Annex.
Annex: Omitted
Corporate PR activity planning case template 4
Activity main idea in the late autumn of 20__, the company for the staff to provide welfare, while strengthening the company's cohesion, in order to provide colleagues with a good opportunity to get to know each other, to enhance the feelings of the feelings of the people between them, specially organized a time to increase the exchange of staff. Cultivate team spirit, shaping corporate culture activities. We hope that this kind of fun activities, so that we can temporarily forget the office of the busy and tense, closer to each other, so that "we are together" through an unforgettable late fall!
Activities Tiantangzhai primitive forest waterfalls tour: nine shadow waterfalls, jade waterfalls, four waterfalls, a line of heaven, the sword split stone, Longjianfeng, Tianjie scenic area, Qu Yuan asked the sky, etc., view of the western headwaters of Luxi River, the Yangtze River and the Huaihe River Watershed
Number of people all personnel (according to the work of the organization, divided into two batches of activities)
Activity time the first batch of activities for: November 23rd -Liu'an
Estimated cost 278 yuan/person + 70 yuan (ropeway up) = 348 yuan/person
Introduction to Tiantangzhai
Tiantangzhai Scenic Spot is a scenic spot integrating National Forest Park and Nature Reserve, and is the last primitive forest in East China. The last piece of virgin forest in East China, with a total area of 120 square kilometers, the main peak is 1729.13 meters above sea level, one of the main peaks of Dabie Mountain, which is the watershed of Jianghuai.
"A great view of the mountains and rivers, the first pass in the southeast of Wu and Chu", the imposing Tiantangzhai has the reputation of "the kingdom of plants, natural oxygen bar, the paradise of animals, the ocean of clouds and mist, the world of holy water, the territory of rhododendron, the hometown of baby fish".
Unique and unique.
Unique and spectacular waterfalls: Tiantangzhai Forest Park water features are mainly manifested in waterfalls and stream pools, waterfalls in the area into a string of streams, pools, pools, water and streams clear, green water, ecological elegance, are excellent water landscape, counting hundreds of well-known five, which is especially the first waterfalls, waterfalls, Longjing River Stream for the most. Poetry said: lofty Dabie heaven on top, doubt clouds Huangshan water scenery Yan, waterfalls hanging outside the three stacks, visitors to the realm like Xian.
Line Introduction
6:00 am with the group from Lu'an, about 3 hours drive to the last piece of virgin forest in East China, AAAAA level scenic area (National Geological Park. Forest Park. Nature Reserve)--Tiantangzhai National Forest Park (about 3 hours by car), visit the main scenic spot of Tiantangzhai (about 3 hours): take the ropeway up the mountain, visit Nine Shadow Falls, Lover's Falls, Lagoon Jade Falls, the ropeway up the mountain to see the Dragon Sword Peak, the forest sea promenade, Guanjing Peak, Stone Buddha, the golden lion whistling at the sky, whales out of the sea, white elephants play in the water and other attractions, in the forest Dense forest trestle and waterfalls embraced, taste the primitive forest natural oxygen bar, appreciate the mountain high wind clear pleasure, overlooking a bird's-eye view of the magnificent picture of the Jianghuai land, walking down the mountain. About 3 p.m. to eat lunch, and then take the bus back to Lu'an, the end of a pleasant trip!
Safety factor do not have to worry about heavy rain, mudslides and other factors. Suitable for climbing mountains, exercise.
Public **** material mineral water (another some simple and easy to cook food).
Individual important equipment shoulder backpack, thickened jacket 1 piece, mountaineering sports shoes, self-prepared dry food (cookies, bread, etc.), umbrella 1, daily medication, according to the weather conditions to prepare clothing.
Itinerary
November 25, 6:10 collection
pre-assigned group as a unit in front of the company to gather (bring some cookies and bread and other dry food), by the leader of each group count the number of people in each group.
6:30 on time from the company car started to depart (not to the next activity automatically transferred to the next)
In the bus by the leadership of each batch as the activities of the leader, the organization of the bus active atmosphere of the car activities:
(1) with the festival related idioms solitaire
(2) sing songs, etc.
9:30 to arrive at the Heavenly Walled City Scenic Area
The tour of waterfalls, the waterfalls and the waterfalls of the city of Tiantang.
Tour the waterfalls scenic area (ropeway at your own expense [up 70 yuan / person, down 60 yuan / person]): nine shadows waterfalls, lagoon waterfalls, four waterfalls, a line of heaven, the sword splitting stone, Longjianfeng, Tianjie Scenic Area, Quyuan asked the sky, etc., the view of the western headwaters of Luxurious River, the Yangtze River and the Huaihe River Watershed 10:30-12:00 arrived at the top of the mountain in Tiantangzhai, free activities
12:00-14:00 Downhill Lunch
14:30 Lunch
15:00 Leave Tiantangzhai to return to Lu'an
Finally, pack up and count the items they are carrying, ready to return to Lu'an, return to the entrance of the company in Lu'an, and then disbanded on their own. (End of activity)
Note:
1, all colleagues involved in the activity must follow and recognize the content of this activity, and obey the organizer's arrangements.
2, this outdoor climbing activities may have unforeseen dangers (such as falls, injuries, etc.); colleagues should have a clear understanding of their own body and the route of the event and understanding.
3, the leader has the right to due to weather conditions or irresistible factors for the appropriate adjustment of the trip. Participants must obey the arrangements of the leader; such as personal non-compliance with the provisions of the activities and the leader of the command, or the activities of the venue of the security provisions, the consequences of their own business, in addition to their own responsibility, should also be due to the loss caused to others.
4, violation of the schedule arrangements, resulting in personnel and other accidents, personal responsibility, the company reserves the right to pursue legal responsibility.
Corporate PR activities planning case template 5
First, the purpose of the activity: in the middle of the year the work of the whole year has been carried out to half, in order to alleviate the pressure of staff work, so that we can be in a better state of mind into the second half of the work, and at the same time in order to enhance the staff to communicate with each other, communication, understanding, and to create a united and positive corporate culture for the purpose. The purpose of the corporate culture.
Second, the activity time:
Third, the object of the activity: the company's staff
Fourth, the location of the activity: Ningxia Yinchuan sand lake, film and television city
Fifth, the activities of the specific itinerary:
1, the route arrangement: Xining - silver - Yinchuan - Xining, the company's staff, the company's staff, the company's staff, the company's staff, the company's staff and the company's staff. --Yinchuan - Xining
2, time and route
The first day: August 2
Driving route: Xining - silver
Driving distance: Xining to Baiyin *** 280 kilometers, 4 hours
Travel time:
15:30 minutes to the company's entrance to the collection
16:00 minutes to count the number of people to confirm that there is no error from the company set off to Baiyin
20:30 minutes to arrive at the city of silver
20:50 minutes to arrive at the hotel in Baiyin Dining
21:30 minutes to leave the hotel to get on the car collection
21:50 minutes to the silver Jin Yuan Hotel (West Beijing Road, No. 299, Beijing Road and Tianjin Road intersection
mouth) to pick up the room card assigned room, notify the desk at 6:30 a.m. wake-up call service
The next day: August 3
Driving Route: Silver City --Zhenbei Castle Film and Television City - Yinchuan City - Railway Hotel Driving distance: 371 kilometers from Baiyin to Yinchuan; 5 hours and 30 minutes drive;
Yinchuan to Zhenbei Castle about 45 kilometers; drive about 1 hour;
Old town to the new town about 15 kilometers; drive about 20 minutes;
Scenic activity time: about 2 hours and 30 minutes
Travel time:
6:30 am morning wake-up call service
7:00 am breakfast time, dinner at the hotel
7:20 pm Get on the bus to gather, check the room check out
7:30 minutes count to confirm the number of people set off to Yinchuan
13:50 minutes to arrive in Yinchuan City, Zhen Beibu Film and Television City
14:00 minutes to arrive at the Zhen Beibu Film and Television City, eighteen miles of red restaurant meals
15:00 minutes to arrive at the Film and Television City attractions to get tickets to enter the city on their own (tour time is: 2 hours and 30 minutes)
17:30 minutes on the car to gather a headcount to return to Yinchuan City
18:30 minutes to arrive in Yinchuan City, Dong Lai Shun Hotel dining
20:00 minutes to dine (administrative personnel 4 dinner in the car meal)
20:10 minutes on the car to gather a headcount to set off to the hotel
20:30 minutes to check in to the railroad hotel to pick up the card allocation Room, notify the desk morning wake-up call time 6:30 am Note: free time, but to emphasize the need to travel in pairs; with the room staff must be in the same room when the staff later did not return, in a timely manner to contact with me or contact with the person in charge of the activities to determine the safety of personnel. The third day of August 4
Route: Yinchuan City - Sand Lake Scenic Area - Xining City
Driving distance: 56 kilometers from Yinchuan City to the entire Sand Lake, the drive is about 1 hour
Scenic activity time: about 3 hours 30 minutes
Travel time:
6:30 minutes morning wake-up call service
7:00 minutes breakfast time, dining at the hotel
7:20 minutes on the car to gather, check the room check out
7:30 minutes to gather the count to confirm the number of people set off to the sand lake
8:20 minutes to the sand lake attractions tourist area (tour time is 3 hours and 30 minutes)
8:30 minutes to get tickets to enter on their own, notify the car collection time and place
12:00 minutes to get on the car collection counting the number of people to the sand lake restaurant dining
13:00 minutes to eat, get on the car collection counting the number of people to return to the city of Xining City
23:00 minutes to arrive at the end of the trip to the city of Xining City
Sand Lake Self-care costs (optional): yacht (prescribed line) 100 yuan / person bird show 30 yuan / person sculling boat (prescribed line) 130 yuan / person seaplane / water parachute (prescribed line) 100 yuan / person Wetland Museum 4D theater 30 yuan / person
Six, fees and tickets:
Total cost: 30676 (actual cost) + 4324 (reserve) = 35,000 yuan
Seven, activity requirements:
1, the whole activity, to establish a sense of security, ride the boat and play in the safety first;
2, during the activity, please strictly adhere to the time, shall not delay the entire trip;
3, free activities need to be to the director of human resources and administration leave, and rushed back;
4, during the activity, do not drink alcohol on their own;
3, free activities need to the director of personnel and administration leave, and rushed back;
4, during the activity, shall not drink alcohol on their own, shall not drink alcohol on their own.
5, activities to have a sense of the big picture, mutual help, solidarity and love, do not speak unfavorable words of unity, do not do indecent things.
Corporate PR activities planning case template 6
In order to enrich the life of corporate employees, to provide the fun of work, increase communication between employees, slow down the pressure of work, the realization of the combination of work and rest and enhance the cohesion of the team, approved by the leadership of the company, the company staff to Zhenjiang Maoshan one-day trip on September 27th, the specifics are as follows:
A activity to help each other help, solidarity and love, speak adverse words of solidarity, do not indecent things.
A slogan
Cohesion, strive for excellence
Second activity time
9 27
Third activity object
The company's technical department of the relevant staff
Fourth activity location
Maoshan, Zhenjiang
Fifth activity organizer
The Department of Technology (responsible for the development, organization and implementation of the activities). (responsible for the development, organization and implementation of the activities organized)
Six activity arrangements
8:00 in the subway line 1 Baijiahu subway station
9:30 to reach the destination, ready to play in Moushan
12:30 the foot of Moushan gathering, go to the nearby Peach Blossom Island to eat
15:00 after eating concentrated to go to the Dingzhuang Vineyard to pick grapes
17:00 17:00 to go to the Dingzhuang Vineyard to pick grapes
15:00 after eating concentrated to go to the Dingzhuang Vineyard to pick grapes
17:00 All the people take the car back
Seven references
Zhenjiang Maoshan is located in the junction of Jiangsu Jurong and Liyang, only 40 kilometers away from Zhenjiang, Changzhou, Nanjing, the traffic is very convenient, Maoshan's scenery is pleasant, there are nine peaks, eighteen springs, twenty-six holes, twenty-eight pools of the scenic beauty of the many scattered halls of the rocky monoliths, which makes the Maoshan formed Many starry halls and rocks make Maoshan form a strange and wonderful style of nature.
Because of the beautiful scenery and the location of Maoshan, it is a good choice for touring.
In order to better understand each other and work easily, we hope that this activity will be actively participated in, and we also hope that this activity will be carried out smoothly with the participation of everyone.