There are seven major categories of anchoring techniques, namely: opening techniques, retention techniques, product introduction techniques, interactive techniques, powder techniques, promoting single techniques, forcing single techniques.

1, the opening speech

Mainly some smooth, welcome words, tell the viewer today's live activities, as well as benefits. Introducing yourself is secondary, the focus of everyone is not on who you are, but what benefits you can bring.

2, retention of words

Here to figure out "what makes people stay?" Users don't have much patience, and most of them stay for a few minutes on average.

So, first of all, you have to give the user to stay time, a shorter period of time what benefits do not miss and so on.

3, the product introduction speech

This is also considered a key point, generally stay here for a long time, mostly interested in the product. Therefore, to explain the value of the product, the advantages and applicable objects. In addition to the terminology, remember to give more examples, analogies, vivid images. Speaking around the product features, highlight the key points, but also to create a sense of scene use.

4, interactive words

Qualified live room, less interaction. Star live in this point is very advantageous, such as the "Queen Mother" Cai Shaofen and other people interactive sense of full, but also will increase the user to stay to watch the time. Utilizing the advantages of the product, with the rhythm, so that users naturally follow the interaction.

5, up the powder words

Including add attention, light sign. This has a great impact on the flow of the live broadcast. If you pay attention to a particular moment in particular, then the next moment to give the traffic will be more. I'm sure you've often heard the words of guidance to add attention in the live broadcast room of the people. Around "like the baby, the new baby can add a concern, fans more favorable oh."

6, promote single words

Promote single to seize the user's consumer psychology, love to take advantage of. Most users feel that it is worth it, before they make up their mind to buy. If very expensive clothes, discounted in the live broadcast, consumers feel they have earned. Of course, the indeed much cheaper than the users themselves to buy elsewhere.

7, forced single words

and the sixth point of difference, this time the user has a very strong will to buy, but not yet paid, this time there must be some commitment. For example, after-sales protection, to increase the user's consumer confidence, dispel doubts, peace of mind order.