digital operation is an online and offline integrated operation mode, which helps offline entities to establish their own online platforms through digital means, manage payment, goods, membership and marketing in a unified way, and build a private domain traffic position, thus improving the business efficiency and turnover. The specific digital way can start from three angles: people, goods and fields.

1. in the digital upgrade of people, the SDP provides support for product selection and marketing strategy by collecting offline user shopping behavior data. For brands, online user contact data is often easy to collect, but offline access to user data is very limited. In practice, based on intelligent touch screen, sensors, cameras and other AIoT devices, users' offline behavior data are collected, and users' browsing trends are analyzed, so as to optimize product display and improve users' purchase rate.

2. In the digital upgrade of goods, the SDP commodity data analysis feeds back the selection and replenishment strategies to optimize the sales rate of goods. Through the online and offline commodity and inventory data, the sales situation of commodities is analyzed, the selection of products is optimized, and the sales rate of commodities is improved. In addition, in the store replenishment scenario, based on data accumulation, the sales forecast can be realized by building an algorithm model suitable for the retail industry, which can reduce the store shortage rate, reduce the inventory turnover days, and promote the growth of store sales performance.

3. On the digital upgrade of the venue, we launched an interactive mode to optimize the shopping experience. In order to meet consumers' omni-channel shopping needs, stores provide distribution services through platform e-commerce, small programs and take-away platforms. By providing online and offline integrated payment services, we can reduce the queuing time of consumers and optimize the shopping experience.