How to write soft documents to promote products? With the development of the Internet, soft text from the traditional paper media to the screen information, from the computer text to the cell phone software. The form of soft text has been constantly changing, to horse media to analyze, because it is these changes prove that the soft text is not only not abandoned by the times, but more and more favored and attention. Soft copy, is different from the hard copy and the formation of the concept. Therefore, the word "soft" is the biggest feature of the soft text, but also the most ingenious place. Let the user is not subject to mandatory advertising publicity, in the form of text for "soft promotion", so that the reading experience and implantation of both information. After reading, there is no sense that they are being marketed, but when users need to make relevant consumer decisions, they will be involuntarily reminded of it and influence decision-making. Since we know the power of soft text, I believe we must be anxious to know how to write soft text to promote products, to horse media to share. How to write a soft promotional products 1, the goal is clear, clear audience soft promotional products before the start, you must know some key information about the product, analyze the product audience, positioning is clear. After all, the purpose of the soft text is to marketing, then in that case we have to tailor the product to create a good promotion. 2, focus on the content, to play the advantage of a clear audience, then began to write the content. Now is still a content is king of the times, but it should be noted that we try to avoid the use of blunt language in the process of writing, such as marketing, purchase and other direct incitement to consume the words of emotion, so that more will not cause the reader's disgust. You can try to use the contrast, spring and autumn penmanship, sharing of dry goods, the advantages of amplification of processing, hit the readers in the heart of the pain points of the mind. 3, skillfully implanted, know the way of course, don't forget the soft text of the original intention, is to promote the product, so you need to think about how to business content is skillfully implanted. You can try to use the citation, take advantage of the momentum, do not make a big deal about the characteristics of the product and the content, more mainly to cause the reader to think for themselves, to guide the user to consciously understand the product, analyze the advantages and disadvantages, point out the special features, point to the end. Grasp a good sense of proportion and sense of boundaries. 4, title novelty, a variety of forms of an excellent title is equivalent to the facade of the entire article, determines whether the user clicks, whether interested in, to a large extent, decided to the lifeblood of the article. The title should be novel, to attract people's eyes, only users and readers point in, the content of the soft text can be seen by the public, so that a greater probability of influencing consumer decision-making. How novel is the title, the form can not be so single, diversified diversified, such as taking advantage of the hot title, amplify the pain point, digital description, questioning ambush type, etc. 5, graphic collocation, sincere heart with the development of today's society, short video of this Internet emerging products have appeared, then the soft text naturally can not be like the traditional paper as the same as the only text, long-winded. You can focus on the graphic with each other, not only is the copy or picture need to be heart, sincere. Pictures can be related to the interpretation of the product, can be the focus of the brief and concise expression, or even some beautiful pictures. The central idea is four words, sincere heart. Finally, it is to choose the platform to put, recommended to look for professional media agencies such as Laima Media, not only according to different promotional strategies and purposes, matching the corresponding channels, but also the use of platform rules to maximize the promotion of the release.