O2o catering is an online to offline catering service model. O2o is the abbreviation of Online to Offline, which refers to pushing restaurant services online through the Internet, allowing consumers to order and pay online through mobile apps or websites, and then enjoy the service of restaurant delivery. O2o catering service chain has gradually become the development trend of domestic catering industry.

O2o catering service facilitates consumers' dining experience through online ordering and booking services, saving time and effort, and can also obtain certain preferential ways, such as cash coupons and discount codes. The appearance of this mode has greatly improved the dining experience of consumers, reduced the unnecessary costs of catering owners and improved the benefits of catering enterprises.

O2o catering service can also provide a marketing channel for restaurants. Catering enterprises can better understand consumers' needs and ordering habits by obtaining a large number of offline consumer ordering and message data, and provide targeted dishes and preferential ways for restaurants. This can not only improve the performance of the restaurant, but also create a more comfortable dining environment and a more delicious dining experience for consumers.