As early as in our country's ancient feudal society, there have been celebrities endorsement of advertising precedent, although they are not for utilitarian purposes or intentional, but their three-inch bamboo tube does bring great economic and social benefits, is a time and again a real classic advertising case. Below, for you to list some of the historical and cultural celebrities and advertising ties to the anecdotes it.
First, the famous wine advertising
Spokesman: Cao Cao, advertising slogan: "What to relieve the worry, only Dukang".
Cao Cao's endorsement of Dukang's brand of fine wines has been a huge success. Cao Cao was the kingpin of his generation, an idol in the hearts of those who suffered from the war at that time. Since the idol said that drinking Dukang wine can solve the problem, it means that Dukang wine does have health care functions, so Dukang wine in Cao Cao re-launched, began to sell.
Spokesperson: Du Mu, with the tagline: "Ask where the tavern is, the shepherd boy points to the apricot blossom village".
This advertisement is well-written, and Chen Baoguo endorsement of "buy furniture, I only come to actually home" has the same flavor. Advertising for us to present such a set of exquisite picture, dry mouth Du Mu met is playing the evening flute of the shepherd boy, so forward to ask where there is wine can quench their thirst, the shepherd boy confidently pointing to the foothills, along the direction of the shepherd boy's finger, we see a hidden village, the shepherd boy then called out a loud line: "Drinking wine, of course, preferred the Apricot Flower Village! " With Du Mu's fame, coupled with a wonderful advertisement line. I think, the employment of apricot blossom village will certainly be a fire.
Second, tourism advertising
Spokesperson: Zhang Ji, advertising lyrics: "Cold Mountain Temple outside the city of Gusu, the sound of bells at midnight to the passenger boat."
There is no straightforward sales pitch, no monotonous praise, just a quiet and relaxed charm for everyone. The camera focuses on the beautiful night view of the Hanshan Temple, and the melodious sound of the bell is blown into the passenger boat along with the breeze, and the boat passengers don't feel disturbed, but rather a kind of enjoyment. The advertisement adopts the way of sound, picture and all-round display, which brings people the double impact of vision and hearing. It is far more vivid and attractive than the monotonous "beautiful mountains, beautiful water, more beautiful people".
Spokesperson: Su Shi, advertising words: "want to put the West Lake than Xizi, light makeup and thick smear is always appropriate".
In today's world, it is rare for a local administrator to personally endorse a region under his rule, but Su Dongpo in the Northern Song Dynasty was a maverick. Not only did he have a great deal of political achievements, he built the famous Su Causeway at the local level. In order to improve the popularity of the West Lake scenic area, he was personally manipulated, wrote this catchy advertisement. Froze to the West Lake good a boast, seems to tell tourists, we have no off-season tourism here, the West Lake in all seasons are suitable for touring. Of course, it must be said that he still did a little false advertising. Fortunately, this advertisement was not censored by the then Broadcasting Authority, otherwise it would be a pity to plan such a good advertisement. In the end, in order to icing on the cake, he was hard to take the name of the beautiful Xishi all over, so the heart of the planning, the effect can not be good?
Third, the famous tea advertising
Spokesperson: Chen Mei Gong, advertising words: "Longjing source asked Zizhan, I was born half into the Zen".
West Lake Longjing, this tea in the best, do the ads to really not ambiguous, even the mountain hermits are pulling to do publicity, so attentive, but also worth appreciating. Just he seems to be the main consumer of Longjing tea set some bias, as if Longjing is not ordinary people's consumer goods, and become a deep, successful people's favorite, may want to take the high-end route of Longjing tea, become the "Rolls Royce" it!
Spokesperson: Liu Bingzhong, endorsement ads: "Iron-colored wrinkled belt Zhi Shi cream, containing the beauty of the English chewing into the poem intestines.
Compared with its counterparts Longjing, Tieguanyin cares more about the quality, care about the reputation of the product, and attempts to win everyone's favor. Of course, Tieguanyin also spent a lot of money on celebrity advertising, Liu Bingzhong is one of the main designers of the Yuan Dynasty, such a veteran character endorsement, coupled with Tieguanyin emphasis on after-sales service, so this tea brand must be able to red across the north and south of the Yangtze River, and Longjing fire and a market.
Fourth, food advertising
Spokesman: Su Shi, advertising words: "Artemisia vulgaris is full of short reed buds, it is the river dolphin wants to go on.
Su Dongpo since the last endorsement of the West Lake Scenic Area ads, the region's tourism industry increased by eight percentage points year-on-year, and jumped to become the local leading industry. After this successful advertising marketing, Su Dongpo took over the promotion of food planning, after repeated weighing, he decided to endorse the cuisine of blowfish. Puffer fish is delicious, seasonal and of high food value. Thus, a jingle that has been passed down through the ages came out. If it were today, Mr. Dong Po's jingle might have been frowned upon by consumers. Unknown to the public, puffer fish itself contains a large amount of toxins, and there are high technical requirements for Henjin. Mr. Su Dongpo, however, wrongly set the target public as the mass consumers, which might be another case of "Sanlu". It seems that advertising is also risky, and you have to be careful when entering the industry.
There are many other anecdotes about ancient people "advertising", so I won't repeat them here. Most of these words of publicity through the washing of time, people enjoy talking about the eternal classic, compared to those who are in the current economic interests of the deliberate publicity more vitality, but also more charming.