what is a POP advertisement?

POP advertising refers to various advertising forms set in various business sites.

All the advertisements set around and inside commercial spaces, shopping places, retail stores and places where goods are displayed belong to pop advertisements. Using the colors, patterns, shapes, actions and advertising language of pop advertisements, we can sell the atmosphere, attract consumers' attention and promote their impulse to buy.

pop advertising originated from the advertisements in supermarkets and self-service stores in the United States. In 1939, the American pop Advertising Association was formally established, and since then, pop advertising has gained a formal status.

Extended information:

Communication platform

1 and storefront P1P

can be called facial expressions of shops, including signboards, windows, signs, etc. It often conveys the individual characteristics and seasonal sense of retail stores with goods or symbols.

2. The ground POP

utilizes the effective visual effect space in the store to set up commodity display tables, display racks, stereoscopic images, commodity information tables, etc. Roughly at the level of customers' sight, it is the focus of attracting customers' attention.

3. Wall POP

Use applicable facades such as walls, glass doors and windows, counters, etc. to paste commodity posters, posters and leaflets. The main function is to beautify the wall and inform the goods, and attach importance to the decorative effect and render the atmosphere.

4. Hanging POP

The display hanging from the ceiling has a moderate height. Such as: commodity flag, service promise, mascot, hanging flag, etc. The breeze blows, causing all kinds of movement, which can directly attract attention from all angles.

5. Shelf POP

Make use of the effective gap of commodity shelves to set up small POPs, such as price cards, commodity brochures, exquisite leaflets and small mascots. Close reading, customers receive commodity information.

reference source:

-What's the big use of pop advertising POP poster

In international trade, POP means: ProofofProduct, that is, proof of goods POP(PointOfPurchase) originally refers to a shop-front promotion tool in commercial sales, which is not limited in type, but mainly displays placed at the shop's head, such as tags, posters, small stickers, big signs and objects. POP's Chinese name is also called "store top display".

Hand-painted POP posters are drawn by hand with special POP tools, which has the advantages of low material consumption, low cost, cost saving, quick production, time saving and strong mobility and flexibility. Although manufacturers have widely publicized their enterprises or products by using major media, sometimes when consumers step into stores, they have forgotten the advertising contents of other media. At this moment, if hand-painted POP advertisements are displayed on the spot, it can arouse consumers' potential awareness, re-remember the goods and promote the purchase action. Therefore, hand-painted POP advertisements have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and stores, when consumers are faced with many commodities and have no idea what to do, a beautiful hand-painted POP advertisement placed around the commodities faithfully and continuously provides consumers with commodity information, so as to stimulate consumers' desire to buy. The sharp contrast of colors, flexible modeling, humorous exaggeration of patterns and accurate and vivid language can create a strong selling atmosphere, attract consumers' attention, and thus lead consumption to promote purchase impulse.

with the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP advertisements, like other advertisements, can establish and enhance corporate image in the sales environment, thus pulling in the distance from consumers and maintaining good relations with consumers.

In short, the comprehensive function of POP posters is embodied in the following points:

◆ Conveying commodity information, And attract passers-by to enter the supermarket

◆ Tell customers what is sold in the supermarket

◆ Tell customers the location, price and configuration of goods

◆ Tell customers the characteristics of goods

◆ Tell customers the latest supply information of goods

◆ Stimulate customers' desire to buy

◆ Activate supermarkets

◆ Promote the sales of goods

Production time

◆ Rich in affinity and intimacy, it can replace salespeople

◆ Improve corporate image

◆ A media that can quickly respond to changes in the environment (activity content). It has the characteristics of fast speed

and rapid change, and has become one of the most effective publicity means in commercial competition. What is POP

POP originally refers to a shop-front promotion tool in commercial sales. Its type is not limited, but it is mainly displayed at the store head, such as hanging tags, posters, small stickers, paper shelves, display racks, paper piles, big signboards, physical models, flags, etc., all of which are within the scope of POP, and its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of stores.

POP is commonly used for short-term promotion. Its forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags, and even three-dimensional cartoon models, which are exaggerated and humorous and have strong colors, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and efficient advertising method, Pop has been widely used.

Extended materials:

The principle of p>POP advertising:

1. Concise: the image and color must be simple and clear.

2. Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

3. Balance: The whole picture needs to have a sense of boldness and a balanced effect.

4. Sales focus: The components of posters must be simplified, and the key points should be selected as far as possible.

5. Surprise: Posters should be surprisingly innovative in both form and content, and have a powerful surprise effect.

reference:

-pop