Enterprises can achieve these purposes through VI design: internally to obtain the sense of identity of the staff, sense of belonging, and strengthen the cohesion of the enterprise, and externally to establish the overall image of the enterprise, the integration of resources, and controlled communication of the enterprise's information to the audience, through the visual symbols, and constantly strengthen the audience's awareness, so as to obtain recognition. In the obvious distinction between the enterprise and other enterprises at the same time to establish the enterprise's obvious industry characteristics or other important features, to ensure that the enterprise in the economic activities of the independence and irreplaceability. What is the significance of VI design?

VI design with intuitive visual symbols of visualization of non-visual business philosophy and corporate culture conveyed to the public, the unity of the visual image of the enterprise, to enhance the visibility and impact of the enterprise brand. Attract the attention of the public and make them have a deep memory, so that consumers recognize and trust the brand as well as the brand's products or services.

Enhance consumer loyalty to the brand, VI with personalized visual elements to distinguish the enterprise from other enterprises, showing a unique brand style. It ensures the independence and irreplaceability of the enterprise in the market economic activities, clarifies the market positioning of the brand, and enhances the market competitiveness of the enterprise. Wang Chengrong in the book "corporate culture" proposed that "enterprises do not only 'good its body and mind', but also cherish and each consumer every 'eye catching' opportunity. VI often determines the consumer's 'first impression' of the enterprise. VI often determines the consumer's 'first impression' of the enterprise."

With the rapid development of global science and technology and economy, society has entered the information age, and the human brain is somewhat overwhelmed by the response to information. Every day, people are exposed to a huge amount of information, but this information can really be stored in the human brain and produce a deep memory is very little.

This is especially true for sales advertisements or corporate advertisements, which are more often than not unintentional. In order to attract the public unintentionally, and make them remember, we need to improve the visual impact of the VI design system and visual impact.

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