The difference between an online anchor and an offline anchor:

1. Different locations

Online: Online live broadcast is more free, as the name implies, the anchor is a little free, usually live at home or on the street, without going to the offline studio of the guild.

Offline: Offline anchor is to go to the guild's offline venue for live broadcast, use the guild's equipment and venue and accept the guild's live broadcast arrangement.

2. Different time

Online: Online live broadcast time can also be arranged, and it can be broadcast for several hours every day, or for several days if you want.

offline: offline live broadcast has clear requirements for live broadcast time. Need to accept the constraints of company management and system.

3. Different resources can be provided

Online: Online anchors have no team atmosphere, and there are no professionals to guide the training in time. Unable to get team packaging, lack of career planning, and high-quality recommended resources are not easy to obtain, which is also the shortcoming of online live broadcast.

Offline: Offline live broadcast is conducted in the live broadcast studio, which generally refers to signing a contract with the guild and live broadcast. The guild can customize the training plan according to the anchor's own advantages, and the team will cooperate with it to implement it, and it will be operated and maintained 24 hours a day to solve all worries. The anchor doesn't have to be distracted from other small things, just do the live broadcast with peace of mind.

Expanding information

How to choose a suitable live broadcast platform for new anchors to sign up:

First of all, you must know your own needs, whether you want to be the mainstream of the big platform or the star of the potential platform. It is very important to make a decision according to your own strength and ideas, which determines your future anchor path

1. Number of concerns. The number of concerns of the current platform is still relatively real. If there is a popularity index, there will be a robot brush, so this data will be fake. So, look at the number of high-ranking and high-level anchors, which can explain the size of this platform.

2. Gift income. Look at the income of the anchors at the upper, middle and lower levels, and take the middle for analysis. It should be noted that some anchors only look at the income without looking at the recharge ratio, thinking that "1" is a lot of high income. In fact, this may be just a cover-up. Each platform has a description of the RMB exchange ratio. Please be sure to confirm this.

3. Key account analysis. Looking at the consumption on the leaderboard, we can comprehensively see the current user quality of this platform.

4. add user analysis. Go and see if there is anyone talking in each live broadcast room, if there are any users joining, and if there are any new users joining.

5. platform tariff treatment. How much is the proportion of gifts, the basic salary with guarantee or the basic salary of responsibility and performance.

Beauty anchors are more concerned about the basic salary, but businesses that lose money are also unwilling to do it. Therefore, only when the value created by network anchors is greater than the income will there be cooperation, otherwise it may be deceptive, or there may be system reform in the later stage, or the contract will be cancelled (not signed at the beginning). The basic salary is the guarantee for the anchors, but it is definitely not the decisive factor for being an anchor.

online celebrity in Xinhuanet-"Live Factory"

Baidu Encyclopedia-Network Anchor