the following is a copy of the post settings and responsibilities of the hotel marketing department, for your reference!

(1) Director of Marketing Department

Job title: Director of Marketing Department

Direct supervisor: general manager of the hotel

Direct subordinates: account manager, artist and department clerk

Job description

Fully responsible for the management of the marketing department, responsible for formulating and implementing the hotel marketing strategy plan, through public relations promotion, business promotion and various means.

Job responsibilities

1. Be responsible for drawing up the hotel marketing plan and marketing strategy.

2. Be responsible for drawing up the action plan for market expansion and promotion.

3. Be responsible for the advertising planning and publicity of the hotel.

4. Be responsible for organizing the implementation of the hotel's established marketing plan, and making corresponding strategy adjustments according to the changes of the market, so as to achieve the best sales effect, and regularly report the work progress to the hotel general manager.

5. Be responsible for the collection and accumulation of hotel sales public relations materials, and the arrangement and compilation of documents and materials.

6. Be responsible for coordinating with the Housekeeping Department, Catering Department and other departments * * * to formulate price plans and preferential provisions for rooms and catering, and revise the contract agreement once a year.

7. Be responsible for coordinating with the Finance Department to review the ways, limits and credit status of customers' suspense accounts, and assist in the collection of accounts.

8. Be responsible for regularly participating in important domestic and international tourism trade fairs every year and strengthening the publicity of the hotel.

9. Be responsible for establishing a close and efficient marketing team to give full play to the potential of each member.

11. Be responsible for formulating and revising the ergonomics linking scheme for marketing personnel, and urging the sales staff to explore potential new customers and sign business contracts.

11. Conduct extensive market research, collect customers' opinions, and formulate the best marketing plan and preferential provisions.

12. hold a regular marketing meeting attended by the general manager, heads of various business departments and sales staff every week, so as to coordinate, revise and review the improvement of the hotel's operating conditions and do a good job in marketing.

13. Insist on providing long-term training for subordinates, and strengthen the confidence and efficiency of marketing personnel.

14. There are plans to launch various forms of public relations activities, and write promotional articles for the media. Invite reporters to interview regularly to expand the visibility of the hotel.

15. Responsible for organizing the compilation, photography, video recording, printing and publicity of hotel publicity materials, and establishing good relations with the media to obtain their support and help.

16. Be responsible for checking whether the advertising content of the hotel has any errors, whether it is beautiful, whether the design is elegant, and whether it conforms to the hotel style.

17, responsible for the establishment of public relations sales business files for easy reference.

18. Be responsible for maintaining good business contacts with important customers, and regularly visit important officials of travel agencies, heads of customer reception departments of large and medium-sized enterprises, and important customers of government departments to solicit customers' opinions, enhance understanding and strengthen cooperation.

19, responsible for organizing and attending the reception of VIP guests.

21. Understand and master the market information and sales policies of the same industry, submit market reports to the general manager on a regular basis, and put forward corresponding countermeasures.

21. according to the short-term and long-term business objectives and planning of the hotel, be responsible for the overall sales, attract customers, and be responsible for the business development and scheme implementation of the business market. Do a careful analysis of the market, choose the sales market and sales countermeasures.

22. coordinate the relationship between the marketing department and various departments of the hotel, so as to ensure the smooth operation of each work link.

23. greet the organizers of all major conferences in person.

24. Take every opportunity and place to conduct public relations activities, such as banquets, cocktail parties, tea parties, exhibitions, conferences, symposiums, commemorative meetings, celebrations and other social activities.

II. Account Manager

Job Title: Client Manager

Direct Supervisor: Director of Marketing Department

Job Description:

Responsible for the promotion and sales of hotel rooms, restaurants and other business items, and make regular visits to customers to maintain a good cooperative relationship, and assist departments to complete the established monthly and annual business budget of the hotel by implementing the task of developing quantitative indicators for customers in various market segments.

Responsibilities:

1. Grasp the market situation in time to effectively implement the marketing plan.

2. Be familiar with the hotel's various departments, services and their own business, so as to do a good job of public relations sales to customers and complete the marketing targets set by the hotel.

3. Be responsible for all customer affairs, including business visits, file establishment, account follow-up, etc.

4. Actively promote new hotel projects and plans to customers, arrange regular and irregular visits for customers, and maintain good business contacts with potential customers.

5. Assist the department leaders to do a good job in market research and feedback the situation in time, and form a report and submit it to the department leaders before 25th of each month.

6. report the progress of the promotion work to the department manager at the meeting every afternoon (16: 31-17: 11), constantly expand and update the customer list, and actively explore various new customers.

7. Keep in touch with regular customers, keep abreast of the customers' consumption and feedback, and form a weekly report and submit it to department leaders.

8. Collect the information of media and competitors in time through newspapers, internet, renting and other forms every day, and provide valuable new information to the department and hotel leaders in time for marketing decision-making.

9. Provide weekly and monthly work reports on marketing and marketing progress to the department director.

11, coordinate the working relationship with various departments, actively cooperate and arrange the work reasonably.

11. Receive visitors, actively publicize the excellent services and facilities of the hotel, establish a good image of the hotel, and pay attention to understanding the opinions of the guests on the hotel and report them to the department leaders in time.

12. Assist to complete the business activities and important reception visits assigned by the department director, provide guests with the latest catering and entertainment information, and actively promote sales.

13. Be responsible for filing relevant materials, information and newspaper clippings after important hotel activities.

14. In case of major festivals, send congratulatory letters or cards to units and individuals with business contacts, old customers and regulars, or invite them to participate in celebrations or commemorative activities organized by the hotel.

III. Artist

Job title: Artist

Direct supervisor: Marketing Director

Job description:

Mainly responsible for advertising design, drawing, planning and editing of publicity materials, etc.

Responsibilities:

1. Responsible for the design and production of all banners, billboards, signs, posters, decorations and arts and crafts in the hotel, with clear handwriting and novel and beautiful design.

2. Be responsible for photographing all commemorative activities, important activities and celebrations in the hotel. We should also pay attention to the collection and collation of written materials that need to be collected and collated.

3. Be responsible for the arrangement and beautification of reception or conference venues such as festivals, commemorative activities and celebrations.

4. Be responsible for the design and production of hotel service guides, hotel profiles, advertising pictures, recipes, invitations, postcards, hotel picture books, souvenirs, Christmas cards and envelope stationery, and supervise the printing quality.

5. The artist must know and be familiar with the business situation of each department, and delve into the hotel's art advertising business.

6. check whether all signs, billboards and placards in the hotel are in good condition, and update or replace the old and damaged ones in time, and do a good job in advertising and promotion activities.

7. Make weekly report of art work week and attach the completion of your own work and the allocation table of art production expenses of each department; And indicate the tasks that need to be completed or followed up next week.

8. under the arrangement of department leaders, observe large-scale food fairs or tourism fairs, conduct on-the-spot visits and inspections to well-known hotels, and collect information to improve the level of art production.

9. Complete all tasks assigned by department leaders.

IV. Clerk of Marketing Department/Housekeeping Department

Job title: clerk

Direct supervisor: Marketing Director

Job description:

Responsible for the classification and archiving of departmental business and data files. According to the requirements of the department manager, draft relevant correspondence and departmental reports,

make all kinds of customer market analysis reports and provide them to the manager and sales staff in time; Assist the manager to make a monthly and quarterly summary, and

do a good job in sales statistics.

Job scope:

1. Attend the daily departmental meeting and keep the meeting minutes;

2. Answer the phone as required, make a record and convey it to relevant personnel in time;

3. Complete the input and printing of departmental documents, reception plans, agreements, business statistics and other manuscripts in time;

4. file and manage the documents and materials of hotels and departments.

5. At the end of each month, be responsible for making the guest situation control list of banquets and meetings in next month, and make timely supplements and revisions, and submit it to the department head together with the guest room situation forecast table every Saturday;

6. Fill in the monthly attendance report of personnel in this department.

7. At the end of each month, summarize the personal work situation of the current month and make plans for the next month.

8. Prepare the monthly plan of departmental office supplies, and be responsible for receiving and distributing them;

9. Assist the department manager to make the annual marketing plan and financial budget;

11. Do a good job in receiving, classifying and archiving all kinds of signed agreements, establish a new agreement directory and update customer information.

11. Complete all the work temporarily assigned by the department manager.

12. master the operation procedures and business of the marketing department, and be familiar with the prices of various customers and the procedures for placing orders.

13. Collect market information and edit newspapers and periodicals with reference value for the reference of personnel in this department.