model essay on the planning scheme of promotional film

Publicity is to announce what you need to promote to the society, so that consumers in the society can know what you want to promote, thus increasing their popularity. The following is the planning scheme of the promotional film I have compiled. Please refer to it. Model essay on the planning scheme of promotional film 1

1. Preface

Who is the main driving force of consumption in China today and has an indelible position in the consumer market in China?

who cares about advertising, is willing to pursue novelty and buy all kinds of products DD college students! As we all know, as a powerful consumer group, college students' importance cannot be ignored. As spokesmen of youth, college students are always full of youthful vitality and fanatical passion, and they will definitely take an active part in the novel and interesting large-scale activities and devote themselves to the whole process. Therefore, if an enterprise supports an activity of a university, it will certainly get rich returns and greatly improve its popularity.

There is an excellent opportunity in front of us, that is, the annual welcome party of our College of Chemistry and Chemical Engineering. This welcome party is a great opportunity for sponsors to introduce themselves to Linyi University students, promote their products and plan their images.

At this time, the majority of freshmen have adapted to college life and gradually participated in campus activities, bringing new vitality to the campus. At the same time, as we are college students, students of all ages have less homework and more time to participate in organizing school activities. Moreover, the welcome party is the most important event in the whole college year, which will certainly attract the attention of all students in our college and a large number of other colleges, and even foreign schools. Who can let it miss such a golden opportunity? Let's move! Your participation will be our greatest expectation.

Hurry up and join the sponsorship activities of the International Liaison Department of our School of Chemistry and Chemical Engineering. We assure you that we will do our best to promote your products in our school. Let you get the most return with the lowest investment.

2. Introduction to the activities

1. Theme of the party: "Meet youth and weave dreams", a literary evening and a New Year's Eve party

2. Party goal: to express a warm welcome to freshmen through the form of a party, enhance their cohesion and unity, help students establish a positive attitude towards learning and life, and enhance communication with older students, integrate teacher-student friendship and encourage freshmen.

3. Time: the end of October, 21xx (specific to be determined)

4. Location: Academic Report Hall of School of Chemistry and Chemical Engineering, Linyi University

5. Organizer: Youth League Committee of School of Chemistry and Chemical Engineering, Linyi University

Organizer: Student Union of School of Chemistry and Chemical Engineering

Sponsor: ()

6. Object-oriented: all teachers and students of School of Chemistry and Chemical Engineering. As well as key members of student representatives from other colleges

PS. This orientation activity is the biggest activity of our college in the year, with strong support from school-level and college-level leaders. At that time, all students, leaders and some teachers from all grades of the School of Chemistry and Chemical Engineering will be present, and teachers, student representatives and key members from other colleges will be invited to participate. The scale is huge!

3. Market analysis

1. Compared with TV and newspaper media, publicity in schools is cost-effective, and the best publicity can be achieved with the least funds.

2. School consumption is geographically concentrated, with strong pertinence, and product brands are easy to gain popular support. As modern young college students, they all like to pursue fresh, exciting, romantic activities that can show their individuality and express themselves. If businesses can publicize in such interesting and meaningful activities as cultural festivals, the effect will be remarkable.

3. Because there is a large-scale welcome and commendation party every year, if conditions permit, merchants can also establish a long-term friendly and cooperative relationship with our Institute of Chemistry and Chemical Engineering, which will deepen their popularity on and off campus, which is of great long-term significance!

4. Contemporary college students have strong spending power, but they are not deeply involved in the world and have a deep understanding of commodity brands. In addition, students have just entered the university, their consumption psychology and habits are immature, and they will have certain conformity psychology in some consumption behaviors, which is often subject to the influence of advertisements. College students all pursue fashion trends and have a strong desire for consumption. Therefore, whoever can establish his own brand in the minds of college students first will dominate their consumption motives and potential consumption market in the future, and college students will be the main force in the future society, which means that they can dominate the market in the future society and maintain a high market share for a long time.

5. Publicity among college students has the advantages of small investment, wide dissemination and quick effect; Compared with TV, magazines, billboards and other forms of publicity, publicity among college students has a higher rate of return and a higher cost performance. University is the temple of culture. Sponsoring college students' activities will help to improve your company's good image and cultural taste, and lay a solid foundation for your company to attract talents and develop in the future.

6. Market to be explored. I believe that the young people who have certain spending power and the wage-earners who pursue fashion will be among them when your company is positioning its products in the market, while more than 31,111 teachers and students in our school are young people who have certain spending power, and most of them are young teachers and employees, belonging to the consumer groups who pursue fashion and have a fixed income.

7. The Outreach Department of our College of Chemistry and Chemical Engineering has accumulated a lot of publicity experience in the past publicity work in the school, and has established a strong publicity network in the school, which can achieve good publicity results in a short time. And there are enough human resources to complete the publicity activities for you! To achieve real efficient and cheap publicity.

8. There are many people in our school, about 35,111. The potential market is huge, and because of the large number of students from other provinces, the consumption power is high. A small investment will definitely get a great return!

Attachment: Characteristics of students in school

1 The scope of consumer groups is concentrated, with strong pertinence and large consumption.

2 is easily influenced by the surrounding environment, and consumption is easy to guide.

3 It is easy to form tidal current and radiate to the surrounding areas quickly.

4 strong ability to accept, especially the ability to accept new things.

4. Publicity methods:

1. Banners are the most effective and intuitive publicity methods. Will directly achieve the publicity effect with visual impact at the venue!

2. Single page is the most flexible publicity method. It can be designed by the merchants themselves and launched their products grandly. Our department is responsible for sending it all over the campus of the university town, with 511 copies as a unit, and the number can be negotiated. Can attract the visual focus of students with unique design!

3. Poster publicity: The sponsors of this event should be noted on the large posters posted in the publicity columns of the whole hospital. The logo patterns provided by the merchants can be used as the background of the poster, which can reflect the interests of the sponsors while ensuring the publicity of related activities. The publicity column is crowded with people and more viewers, and the publicity effect is excellent.

4. Reports on every link of this activity will be published to all the websites in the school in time (such as the campus network, the website of the College of Chemistry and Chemical Engineering, the campus Weibo, the campus post bar irrigation, the class Weibo, etc.), and each report will be accompanied by the name of the sponsor, with a large number of views and excellent publicity effect.

5. leaflet the sponsor leaflet and promotional materials are distributed to each dormitory in each student apartment.

6. medals: the award-winning card is pasted on the door of the individual dormitory, and the sponsor's logo is printed on the medal.

7. On-the-spot publicity. Broadcast the sponsor's promotional film in cycles before the start of the literary evening, so that every classmate and teacher present at Lida can be attracted by the sponsor's products. At the end, the host acknowledges the sponsors, and the sponsors can also provide ink painting as the stage background.

8. prizes promotion. some prizes in this activity can be made by the merchants, or the trademarks of the merchants can be printed on the prizes.

9. During the on-site thank-you activity, the company name appears in the form of oral thank-you.

11. Naming rights This activity can be named after the welcome party.

11. Guest Speech Your company can send representatives to participate in our activities, and you can speak on the stage as a guest during the activities

5. Merchant compensation publicity plan

1. On-site publicity merchants can conduct publicity activities at the party site on the day of the party

2. Poster publicity evening posters show merchants as sponsors. And can be printed with the company logo

3. Banners can be hung at the activity site of the college with the characteristics of merchants

4. The website promotes the introduction of sponsors such as "Doucai. com" on the campus network of Linyi University and the website of the College of Chemistry and Chemical Engineering

5. Prizes can be integrated into the company culture when they are sponsored by the company or reported

6. Staff supplies can wear clothes with the logo printed on them. Merchants can use props and other on-site publicity

7. On-site publicity activities can be arranged with props printed with merchants' characteristics, and some small games with company characteristics can be played

6. Effect analysis

The orientation party of our school has always been a brand activity of the Youth League branch, which has been strongly supported by leaders. The student union has the ability to organize various campus performances and has rich experience in planning and handling activities. Through school propaganda films, posters, banners and other forms, expand publicity efforts to increase students' goodwill and trust in your company. Through live performances to increase the atmosphere of promotional activities, it will help to increase visibility, expand publicity influence, and let students have a better understanding of your company and its products and services, which greatly increases your company's competitiveness in school and establishes a corporate image. Doing publicity will be more conducive to gaining the initiative. Therefore, sponsoring this activity will save money, save trouble and worry, and seize the opportunity to win the market for college students.

This welcome party is a comprehensive activity, so it is very important to sponsor the party, which will help to open up the market for merchants more quickly and show your company's cultural concept!

model essay 2 of the propaganda film planning scheme

momentum building stage (September 1 ~ October 1):

Using campus bbs as the media:

Starting from September 1, we will publicize attractive issues such as "The film festival is coming to our school" and "Who are the stars present" to raise students' attention to this activity,

Until September 5. On October 24, 2111, I posted a post on the official account of the Film Association to answer the above questions or attacks, and introduced the activities of the Film Association in detail.

Using Weibo as a medium:

Find popular little stars on campus with a large number of fans, and let them release the latest news of the Film Association, which will arouse the attention of the students.

Using web pages as the media:

Make a special publicity web page of "Newcomer Film Festival xx Campus Tour", track and report the preparation of the event through the special website of xx University, and promote the "Third Newcomer Film Festival" and the Newcomer Film Festival Chest Sticker Design Competition, the slogan collection competition, the Newcomer Film Festival Campus Image Spokesperson Style Competition and the film knowledge competition.

publicity plan planning and formal publicity (from October 1 to the end of October):

Early stage: from October 1 to October 11

1. Broadcast and publicize the "Third Newcomer Film Festival" through special programs on the school radio station, and publicize the centennial history of Chinese films, film appreciation and specific contents of activities in the same period in the early stage

2.

3. Posting posters of the activities in the same period in the main dormitory

4. The activities in the same period are: holding a chest sticker design contest of the Newcomer Film Festival, a slogan collection contest, a campus image spokesperson style contest of the Newcomer Film Festival, and a film knowledge contest.

Mid-term: from October 11 to the end of October

1. Distribute opening ceremony leaflets in front of the canteen, with detailed procedures of the film festival

2. Post posters of film lectures in major dormitories, and post them that night to explain the whole event in detail.

3. Award and commend the students who won prizes in the same period.

4. Set up the publicity and explanation booth of Newcomer Film Festival, which is equipped with a net display stand and Yi Labao. The background of the booth is made into a signed version with the LOGO of Newcomer Film Festival, and free magazines are distributed to the students who come to consult.

5. Attach a curtain wall chart to welcome the arrival of the film festival on the main road of the school.

Post-publicity:

1. Make a collection on bbs.

2. Contact the campus newspaper, campus news center and other media in advance to report and publicize the film festival

3. Cooperate with the campus cultural communication association or literary society to hold an essay activity on the theme of "Dream, start over" as feedback to the film festival, which will be deeply rooted in people's hearts, thus improving students' artistic appreciation level.

model essay on the planning scheme of promotional film 3

1. Purpose and significance of the activity

In order to better achieve the performance target in February, publicize the company's marketing policy in February, and let more college students know about Spark, we are now conducting campus publicity and issuing lottery cards for on-site lottery to promote on-site registration.

second, the time and place of the activity

Luoyang Normal University

third, the activity process

1. Pre-preparation

Preparation of publicity tools:

Single page, posters, gifts, accounting teaching materials for acceptance forms

Prepare handwritten propaganda words and QQ group numbers of related package companies.

The moderator talked about the importance of accounting certificate examination and accounting certificate training,

The basic knowledge of accounting certificate examination training was explained,

The content of our package was explained,

The promotion policy of on-site activities,

The lottery session: draw small gifts and draw the grand prize of free study.

Facilitate the registration of sales deposit and tuition fees

3. Analysis of marketing policies

Come to Xinghuo to study accounting and earn tuition fees on QQ!

Come to Spark to learn accounting, post online and weave Weibo to earn tuition!

Come to Spark to study accounting, win a tablet computer and get a scholarship!

submit each student's QQ number, class group number of each class, and the Weibo account number is limited to 21 students per class. Spark students are preferred.

In order to win tablet computers and sell seminars and special classes on the spot, the special classes are mainly promoted to increase the clearance of accounting certificates.

Before pushing the special training class, pave the way for the effect and pass rate of the special training class. You can bring several sets of exercises to show them, and let the students in the front row have a look at the topics. Don't post them, leaving suspense. (for reference)

4. Content of the live lecture

Introduction: 1. Introduce yourself: Hello, I am Dong Na, the head of the marketing department of Teachers College. Thank you for coming to this lecture today. I believe you will be able to return home full of food today, and I need the support and cooperation of my classmates in my future work, so that we can * * * study together in the future. Do you know the benefits of taking the accounting certificate? (Everyone will answer below) Ok, before my lecture is about to start, I will share a surprise with you. In this lecture, we will have three lucky draws, which will produce 5 third prizes, 3 second prizes and 1 first prizes respectively. What are the prizes? I'll tell you later