The introduction of small portions not only won public praise, but also greatly increased revenue

Compared with the past, this supply mode of small portions has two obvious advantages:

First, it can reduce the choice cost of consumers, and small portions can provide consumers with more scientific and reasonable choices of dishes and grasp the weight, thus greatly reducing the possibility of waste of leftovers at the front end of consumption, so this form of small portions is also more in line with the 《

According to statistics, about 35 million tons of grain are wasted in every link of the food supply chain in China every year, which is about 6% of the total domestic grain output. If each person consumes 1 kg of grain every day, it can supply nearly 211 million people for one year.

However, the arable land resources available in China are very limited if calculated per capita, so minimizing waste is actually a good way to increase food supply without additional investment in natural resources.

second, it can significantly improve the revenue profit of the merchants. After the merchants launch a small portion of dishes, the income of a single customer will decrease and the operating cost will increase slightly. Especially, catering enterprises or large merchants need to actively explore and innovate in the design, price setting, publicity and promotion of small portions of dishes, so enterprises will increase the actual cost in daily management and sales service.

However, in a slightly longer time, as long as their own dishes can remain as attractive as ever, the revenue profit that enterprises can get from this innovative model of small dishes will sooner or later be greater than the various upfront costs. Although the weight of dishes has decreased, the business choices of enterprises have increased and the scope of service objects has expanded, so the total amount of catering cake has also increased.

In addition, many people think that small dishes are more convenient and cost-effective than large ones, so more people will come to patronize. Just like small profits but quick turnover in the past, small dishes can achieve the practical effect of increasing revenue and profits as a whole.