Starting from 20 15 and 20 16, * * bicycles, led by mobike and ofo, rose rapidly in various ways in cities. Today, there are about 15 to 20 * * bicycle brands on the market in China. At the same time, * * * likes cycling and is seeking financing. After all, the economic thinking of the Internet industry is based on "burning money". On October 4th, 2065438+2007150,000 USD, mobike announced that it had obtained Series D financing, and on March 30th, 2065438+2007, OFO also announced that it had completed Series D financing of 450 million USD. Why is the cycling economy so hot, or what do angel investors think now? Internet companies actually only look at the future, so most of them don't care much about "burning money" now. At the same time, Ma Yun also pointed out that "the most expensive thing in the world is free". None of these entrepreneurs have a low IQ and are very sensitive to the sense of smell in the future.
deposit
Various * * * bicycles hold free travel activities to attract users, but at the same time users have to pay a part of the deposit to ride for free. According to mobike, the deposit of 299 per bicycle is roughly 300. If there are 65,438+million users in mobike, it will be 3 billion deposits, and even if they are deposited in the bank, the interest generated in one year will be very high, not to mention * * * bicycles or Internet companies. As for where the deposit went, we just dropped it. Although the refund speed of major bicycle companies is also very fast, there will be some user stickiness after you use it once, and you still need to recharge your bike next time. Moreover, there are fewer users, and a car may have a deposit of more than a dozen users, and the deposit will also be used for it.
advertisement
* * * Enjoy the stickiness of users to APP increased by bicycle companies through various activities, and launch additional advertising pages such as home page are all important sources of advertising profit. Moreover, cooperation with other Internet companies makes APP an entrance for cooperation and profit. That is, the construction of a platform.
basic service
After unprofessional calculation, a * * * enjoys a bicycle, and only relies on one day's travel expenses except maintenance expenses. A car will return to its capital in about two or three years at the earliest, which means it will make money in the future. Even if it doesn't make money, it will earn a certain number of users, which is also very helpful for the future layout.
Cooperation with government and big data mining
Some insiders said that in the future, bicycle operation must rely on government subsidy funds to have real profit space. For example, as early as 20 10, Yonganxing undertook public bicycle projects in Taizhou, Zhejiang, Suzhou and Songjiang, Shanghai, and successfully operated them. At the same time, * * * enjoys the trajectory of the bicycle company and records the big data of travel. Through big data analysis, it is also a general direction of profit.
(Image from the Internet)
Of course, what is the final development model of these bicycle companies? Personally think it is listed! In the early stage, through financing, the intermediate founder expanded the market, then occupied the market, and finally went public, and returned to investors through the stock price. The founder gained both fame and fortune.
In fact, the economic development potential of * * enjoyment represented by * * enjoyment of bicycles is huge. * * The foundation of the economic company lies in the construction and maintenance of the platform, focusing on data statistics and matching, and financial payment and rights protection are important links. * * * Enjoying the economy is manifested in the effective use of social surplus and repeatable resources and the efficient transmission of information.
* * * Enjoy economic development because of the rapid development of the Internet. The essence of internet plus is to integrate the traditional industrial economic model through the internet as a tool and intermediary. * * * The essence of enjoying the economy is the re-integration and distribution of resources, which effectively improves the efficiency of resource use. Under the mode of * * * enjoyment economy, the mode of * * * enjoyment has rapidly penetrated into people's "basic necessities of life". "Products, skills, services, time, etc." Can form a * * * enjoyment mode under certain conditions, and the * * * enjoyment economy has an increasing influence on the traditional economic model. With the advent of the era of big data and the improvement of the credit and legal system, the * * enjoyment economy will surely develop rapidly in the next few years! We also look forward to * * * enjoying the further development of bicycles and truly serving us.