Fraudulent behavior. This kind of business uses its name to let consumers buy things, which belongs to the deception of consumers, is fraudulent behavior. Oriental Selection is a new platform launched by New Oriental to bring goods live.June 16, 2022, Dong Yuhui live broadcast of Oriental Selection of New Oriental Online has recently burst into flames, triggering widespread dissemination and discussion on social media. Incidentally, it also drove the New Oriental Online stock price to rise continuously.