(I) Basic information of the project 1. Project name: potato food deep processing project.
2. construction site: nanbin industrial park.
3. Content and scale of project construction: Relying on the rich potato resources in this county, the project implements the construction of potato food deep processing enterprises, with 1.5 million tons of potato quick-frozen French fries production lines; There are 1 2111-ton potato composite chips production lines.
4. Estimated investment: The total investment of the project is 1 billion yuan. Among them, the investment in fixed assets is 71 million yuan and the working capital is 31 million yuan.
(II) Feasibility analysis 1. Necessity of construction
Potato is one of the staple foods in the world, and potato food has become an indispensable green food in people's daily life. With the improvement of people's living standards, potato products have become a hot spot for Chinese residents, with a large demand and broad market prospects.
2. Feasibility of construction
Fried potato chips: The annual sales of fried potato chips in the world have exceeded 21 billion US dollars, and the annual sales of Pepsi Foods in the United States alone have exceeded 8 billion US dollars, making it the main snack food in western countries. In China, all kinds of fried potato chips are very popular among young consumers. The price of 181 grams of fried potato chips in paper barrels is about 11-15 yuan. Quick-frozen French fries: 91% of China's quick-frozen French fries are imported, with an annual import volume of about 211,111 tons. The import ports are mainly Shanghai, Shenzhen, Shantou, Tianjin and other ports, and the market price is about 11-11 yuan/kg. The consumption of quick-frozen French fries reaches more than 311,111 tons every year, and its demand is increasing at a rate of 21% every year. In 2116, China produced 63,111 tons of frozen French fries, and the actual consumption in China was nearly 91,111 tons. The insufficient part was imported about 31,111 tons. In 2117, the total volume was nearly 68,111 tons, and the import was about 41,111 tons. In the future, the demand for frozen French fries in China is expected to be 211,111 tons. Compound potato chips: In 2117, the annual sales volume of compound potato chips in China's market was about 1.1 ~ 1.5 million tons, and the demand was about 9,511 tons, of which about 5,111 tons were produced by China itself. Composite potato chips are generally packed in composite cans, which are roughly 51-55g, 111g, 191-211g and so on. Take a can of 191 grams as an example, the price ranges from 8.5 to 11.51 yuan. The main brands include Kebik, Dabaobao, Yuanyuan, etc. The rest of the market share is divided by foreign brands such as Pinke, Leshi, Tebrittle Star and Baileshun, and the competition is fierce. Two years ago, 181 grams of potato chips in paper drums could still be sold for about 15 yuan, which has dropped to about 11 yuan.
3. Production situation at home and abroad
The total annual production and sales of fried potato chips in China is estimated to be about 41,111-51,111 tons, and most of them are processed by imported equipment in China. Among them, there are only about 11 enterprises with annual production and sales of more than 2111t t. There are not many enterprises that use domestic equipment to produce potato chips. Potato foods sold in markets all over the country mainly include Leshi potato chips from Pepsi Food Company, Shanghaojia potato chips from Shanghai Chenguang Food Industry Co., Ltd., Cardina potato chips from Beijing Lianhua Food Industry Co., Ltd., Kaloufu potato chips from Guangdong rong family Hong Kong Co., Ltd., Mr. Potato chips from Suzhou Mommy Dabao Food Co., Ltd., etc. The annual sales volume of Shanghai Pepsi Company (Pepsi) in Shanghai supermarket alone is over 2,111 t; Kunming, Yunnan is one of the regions where potato food develops rapidly in China. There are more than 11 fried potato chips factories with different scales, and only Angel Food Company and Children's Food Company use imported equipment for production.
Quick-frozen potato chips: The United States is the largest producer and exporter of potato chips in the world, and its processing capacity accounts for more than 51% of the total potato. The processing ratio of frozen French fries in other countries is: Netherlands 74.8%; Belgium 55.2%; Sweden 54.3%; 44.3% in the UK; Germany 39%. Japan, South Korea and some Southeast Asian countries and regions are major consumers and importers of quick-frozen potato chips. The import volume in this area has increased about five times. There are more than 811 professional fast food companies, more than 5,111 chain fast food enterprises and more than 411,111 fast food outlets in China. The annual demand for French fries is soaring at the rate of 5% ~ 11%. However, there are only a few producers of quick-frozen French fries in China. Beijing Simplo Food Company, established by Pacific Company and Beijing Farm Bureau, has a relatively large scale, and its annual production capacity of quick-frozen French fries reaches 31,111 tons. Jin Dadi Industrial Company in Dingxi, Gansu, with an annual design capacity of 1,111 tons.
compound potato chips: the sales volume of American Pinker brand compound potato chips in China is about 5111～8111t. At present, the main brands of composite potato chips sold in China's market are Pinke (Procter & Gamble Company, USA), Everybody Bao (Beijing Xingyun Industrial Co., Ltd.), Tecuixing (Beske Company, USA), Baileshun (Bahlsen Company, Germany), Boca (Taiwan Province Uni-President/Pepsi Food Company), Mommy (Malaysian Mommy Company), LIFTOFFS (Golden Wonder Company, UK) and Yuanyuan (Shantou Economic Company). Except for the two kinds of compound potato chips, Dajiabao and Yuanyuan, which are made in China, the others are imported. The two companies use imported equipment from PAVAN company in Italy and FMC company in the United States respectively for production. The annual production capacity of Beijing Xingyun Industrial Company is about 3,111 tons. The annual production capacity of Shantou Yusheng Food Company is about 1111～2111t. According to the statistics of the United Nations, the average annual consumption of potatoes in western Europe is 91kg, while that in China is 18kg, 91% of which is fresh, and the processing rate of potatoes only accounts for about 4% of the total.
4. Supply of raw materials
Shizhu potato planting has a long history and farmers have rich experience in planting. In 2117, Shizhu County government adjusted potato varieties and adopted a new sweet potato variety "Eshu No.5", with a planting base of 1 million mu. The starch content of fresh potato is 22.89%, and the drying rate is 33.6%. Eshu 5 is highly resistant to black spot, potato blast and soft rot, and its yield per mu can reach about 1,511-2,111 kg. In 2118, Shizhu potato seed breeding base will reach 1 million mu; In 2111, it will reach more than 311,111 mu and the output will reach about 611,111 tons. Shizhu will become the largest potato planting and processing base in southeastern Chongqing.
(III) Benefit Analysis: Build a potato food deep processing enterprise with an annual processing capacity of one million tons of potatoes. The construction scale is 1 production lines with an annual output of 2111 tons of potato fried horse slices, with an annual sales income of 31 million yuan; 15,111 tons of potato quick-frozen French fries production line, with an annual sales income of 165 million yuan; There are 1 2111-ton potato chips production lines, with an annual sales income of RMB 11 million. It is estimated that the construction time of the project will be 1.5 years, and the annual sales income of the project will reach 211 million yuan. The payback period of investment is 3 years.
(4) Technology 1. Technology of fried potato chips: cleaning-peeling-cleaning-sorting-slicing-cleaning-blanching-separating-drying-frying-draining-seasoning-packaging.
2, quick-frozen French fries technology: cleaning-peeling-cleaning-sorting-cutting-precooking-frying-quick-freezing-packaging.
3. production process of composite potato chips: potato starch, potato powder (potato snow pollen/potato whole powder) and other ingredients are evenly mixed in a powder mixer, and the evenly mixed powder is conveyed to a cooking extruder by a screw conveyor, where the powder is evenly mixed with water, and then extruded after cooking. The extruded dough is pressed into an ideal thickness by a tablet press, and then is fed into an oil frying machine for frying after being molded by a molding machine, and the fried product is weighed after being seasoned.
(5) mode of cooperation: sole proprietorship, joint venture or cooperation.