"Neiliansheng" was established in 1853 AD (the third year of Xianfeng in Qing Dynasty), and its founder, Zhao Ting, was a native of Wuqing County. In his early years, he learned to make shoes in a shoemaking workshop in the capital, and due to his high level of understanding, he soon learned a good trade. After accumulating a wealth of customer contacts and some management experience, Zhao Ting decided to set up his own business. Soon, in the capital, a person known as "General Ding" of the nobleman's 10,000 taels of silver shares under the subsidy, funded Zhao Ting founded the Neilian Sheng boots and shoes store.

The wise Zhao Ting analyzed the situation of the shoe industry in the capital, that the capital lacks professional production of boots shoes store, so decided to do a boots store. Playing sedan chair people's idea, use of human relations, for the royal relatives, the court civil and military officials to make dynasty boots.

Basic introduction Chinese name ：Neiliansheng Founded ：1853 Founder ：Zhao Ting Affiliated company ：Beijing Neiliansheng Shoes Industry Co. , Brand Introduction Beijing Neiliansheng Shoes Co., Ltd, head office is located in the bustling Qianmen Dajie Commercial Street No. 34, famous for the production of thousand-layer bottom cloth shoes, is currently the largest handmade cloth shoes production enterprises, sales form of retail and wholesale, the nature of the enterprise for the shareholding system. The registered trademark "Neiliansheng" is handwritten by Guo Moruo. The company's head office was rebuilt in 1988 at the original site of the business building, business area of more than 1,700 square meters, the appearance of the Qing Dynasty architectural style, yellow tiles and red pillars, gold painting, brilliant, ancient, interior decoration are showing national characteristics, store hanging lanterns, shelves antique realistic. Using the 21st century mode of operation and management of the company, built enterprise ERP system, the realization of manufacturing, distribution and retail, financial management, data analysis, e-commerce and other aspects of information management. Through the company's website, at any time to receive the transmission of the company and branches and franchisees of the company's operations, products and other aspects of the information, you can realize the resources **** enjoy. Customers can purchase goods through Neiliansheng B2C Shangcu Mall or Tmall flagship store, and can also interact with Neiliansheng management through Sina microblogging or Tencent WeChat. Nei Lian Sheng is becoming a new leading brand of Chinese old brands utilizing information technology to realize cultural change. In 2002, Neiliansheng passed the ISO 9001 international quality system certification, and in 2008, it passed the ISO 14001 environmental management system certification, which promotes energy saving and consumption reduction, strengthens environmental protection and management, and ensures the green and healthy products. Neiliansheng is the drafting unit of the national standard of China's cloth shoes industry, and has obtained the patent certificates for the thousand-layer-sole cloth shoes and burlap-sole cloth shoes respectively. With more than 3,000 varieties of self-produced shoes, we have formed an all-around product structure, which is based on middle and high-grade consumer groups, and both men and girls are our target customers. Our sales are mainly based on the characteristics of the operation, highlighting the traditional characteristics of the self-products, highlighting the centuries-old strong commercial and cultural atmosphere and personalization of the operation, **** there are nearly a hundred outlets, counters (points). Neilian Sheng shoes "Neilian Sheng" the three words are both a font size, but also a brand. In-depth consideration of the "Neiliansheng" products for a century is the reason for the quality of products and good service. In the early years, "Cui Zhong Zhi Zai" was the earliest "customer relationship management file" in China, which has been compiled into the case base of MBA program of Peking University Guanghua School of Management. Nowadays, the service targets have changed to ordinary people, but the business philosophy of "treating customers with sincerity and honesty" has been maintained to this day. The origin of the name "Nei" refers to the palace; Neilian Sheng "Lian Sheng" means that customers wearing the boots made by this store will be lucky to be promoted three times in a row in the palace. In the past, the old Beijingers used to brag about the following catchphrases: head over the Ma Jiuyuan, feet on the Neilian Sheng, wearing the Eight Xiang, waist wrapped in the Four Heng. The saying here is that "stepping on Neilian Sheng" means to wear shoes made by Neilian Sheng, which is a kind of showing off of one's identity. Nei Lian Sheng was founded by Zhao Ting in 1853, the third year of Xianfeng in the Qing Dynasty. History of Nei Lian Sheng was founded in the third year of Xianfeng in the Qing Dynasty (1853 AD), and its founder, Zhao Ting, was a native of Wuqing County, Tianjin. In his early years, he learned shoe-making skills in a shoe workshop and accumulated some management experience. Later on, General Ding, a prominent official in the capital, invested 1,000 taels of silver to finance the opening of Zhao Ting's shoe store. At that time, Zhao Ting, according to the condition of Beijing's shoemaking industry, thought that there were very few professional shoe stores in Beijing for making court boots, so he decided to set up a court boot store. He decided to set up a shop for making court boots for the imperial relatives and the civil and military officials of the court. "Neilian Sheng" - "Neilian" refers to the palace, "Lian Sheng" means that customers wearing the boots made by this store can have official success in the imperial court. The name "Neilian Sheng" means that customers who wear the boots made by this shop will be promoted to the third rank in the imperial court. Nei Lian Sheng started out by making dynasty boots with soles as thick as 32 layers. The specialty product "Thousand-layer sole" is made with 81-100 stitches per square inch of hemp rope, and the stitches are evenly distributed. All products are handmade. The size and style of the boots and shoes of the civil and military officials who came to the store to make shoes were registered one by one, so that if they bought shoes again, they could send someone to inform them, and then they could send them to the shop quickly according to the information and requirements. At the same time, but also for the lower-level officials to meet the court officials to provide a convenient gift. A book detailing the size and hobby style of shoes made by the princes and nobles in the capital, "Crawling in the Ready Carry" was thus born. Nowadays, the main service object of the shoe store is the common people, but it still insists on making customized shoes for those who are deformed or have special needs, and can keep the size and requirements of their shoes to meet the customers' demands. Development History Continuously repairing the old traditions in the historical changes: Dazhalan is the gathering place of Beijing's old shops, and when drilling into the hutongs here, you need to tilt your neck, because most of the old shops on both sides of the road have high buildings, and it's hard to see the names of the stores without tilting your neck up, and you can see the signboards of Neilian Sheng after walking out of the hutongs with your neck tilted up for about 200 meters. Neilian Sheng *** has four floors, the first and second floors for the store, the third floor for the non-heritage showroom and sales branch, the fourth floor for the office area. A plaque hangs over the door of the first to third floors, the third floor is the name of the store inscribed by General Zhang Aiping, the second floor is the name of the store inscribed by Guo Moruo, and the first floor is the old plaque of Neiliansheng inscribed by Feng Jue. Neiliansheng moved several times after its founding due to the war: the store was first located in Dongjiangmi Lane (now Dongjiaominxiang Lane), which in 1853 hadn't yet been developed into an embassy district, but was not a place where ordinary stores could be located. Since the Ming Dynasty, the imperial court had set up the Ministry of Rites, the Honglu Temple and the Huitong Pavilion here, responsible for receiving foreign envoys who came to pay tribute, and Nei Lian Sheng was able to get a foothold here, mostly because of the patronage of the imperial officials. Nei Lian Sheng in the Dongjiang Rice Alley stayed for 47 years, until the invasion of the Eight-Power Allied Forces in l 900, Dongjiang Rice Alley was burned, Nei Lian Sheng was also destroyed in the war. Zhao Ting in order to restore the Nei Lian Sheng and running around, raising funds, and finally chose the site *** Government. In less than two years after the reopening of the *** government, Yuan Shikai mutinied in Beijing, and Nei Lian Sheng was looted in the turmoil. Zhao Ting died soon after this blow, and his son Zhao Yunshu inherited his father's business and moved Nei Lian Sheng to Langfang Toujiao, renting a storefront outside the persuasive field. From this time onwards, Nei Lian Sheng broke the tradition of front store and back factory, and set up the shoe workshop in Bei Huo Fan Hutong, which was not far away from Lang Fang Tou Jie. 1956, the public-private partnership started, and Nei Lian Sheng relocated to Dajiejie. It was the site of the old Da Ren Tang Pharmacy. Neiliansheng Shoes Store in Beiping during the Republic of China 1949, the founding of the new China, breaking the specialization of men's boots and shoes, adding women's shoes (rust shoes, etc.), liberation shoes, etc., this "recovery - transformation" period, Neiliansheng experienced a basic change in business ideas, business direction. From 1956 to 1958, the shoe store completed the change of its business direction and entered the period of "transformation-development", and the shoe store was also turned into a state-owned enterprise by the "private party", and at this time, Nei Lian Sheng's thousand-layer-sole cloth shoes became the famous brand products in Beijing and went to all parts of the country. In 1970, Neiliansheng established a production workshop, ending its history of front store and back yard (handicraft workshop). At this time, non-self-produced shoes were also included in the scope of sales, and in 1976, it began to produce and operate leather shoes, and in 1977, it resumed the name of the famous old brand, and in 1986, a brand-new Nei Lian Sheng factory was completed, covering an area of about thirteen acres, and in 1988, a new business building with the Ming and Qing Dynasty architectural styles and an area of more than one thousand and seven hundred square meters was completed. Since then, the sales performance of Nei Lian Sheng has been rising and its market share has been increasing. In 2001, the nature of the enterprise was changed to a limited liability company, and the employees became the shareholders of the company, which indicates that Neiliansheng has entered a period of development and growth. In the future, Neiliansheng will keep abreast of the times, innovate and create brilliance again. Conceptual change At the beginning of the founding of Neiliansheng, it aimed at those who could afford shoes. In the ancient society, shoes were not just a simple piece of clothing, but a symbol of status. Clothes were a necessity of life, covering up and keeping warm. But shoes were not. Compared with clothes, shoes could be called "luxury goods". When Neilian Sheng was founded, it only made court boots that officials could afford to wear, and it was at the forefront of the luxury industry. Moreover, the store had the investment background of the luxury class - when Zhao Ting founded Nei Lian Sheng, there was a big official in the capital, General Ding, who invested 1,000 taels of silver to make the share capital. The original location of Nei Lian Sheng, Dongjiang Rice Alley (now Dongjiaominxiang Lane), was not a place where ordinary stores could reside. Since the Ming Dynasty, the imperial court had sent people here to receive foreign envoys who came to pay tribute, and except for China's vassal states at that time, the envoys of other countries could not stay here for a long time. Seven years after the founding of the Inner League, that is, Xianfeng ten years (1860), according to the "Treaty of Tianjin", the powers were given the privilege of building embassies, Dongjiang Rice Alley has gradually become a famous embassy district. From this, we can boldly assume that the production of high-level imperial boots for the Yamen, Nei Lian Sheng, after 1860, may be able to usher in some of the blonde guests from time to time, wearing leather shoes, their blue eyes reflected in these high-level boots look quite surprised. After all, the curiosity of foreign cultures is no match for the greed of the more affordable. 1900, the Eight-Power Allied Forces of the shelling of the Nei Lian Sheng was destroyed, and forced to relocate *** government. Later, Yuan Shikai's Beijing mutiny, the war, the founder of the Neilian Sheng Zhao Ting resigned, his son Zhao Yunshu son inherited his father's business, the Neilian Sheng relocated to the corridor of the headline, in front of the persuasive field to rent a storefront. In the midst of the chaos, Neilian Sheng difficult to adhere to its high to do the customer positioning, the eyes began to shift from the sedan chair to carry the sedan chair. Sedan chairmen love to wear shoes become the second set of Nei Lian Sheng's main products. After all, such a shift is reluctant. Even in difficult circumstances, Nei Lian Sheng is still reluctant too downgraded to seek, even if the production of the sedan chair shoes, made of punch suit shoes sedan chair is not just any sedan chairmen can wear up. And Nei Lian Sheng further downgraded to start doing ordinary women's shoes and children's shoes is already after the liberation of things. Brand culture Classic does not need to be modified. Let life return to simple. Products Handmade men's shoes, handmade women's shoes, machine-made men's shoes, machine-made women's shoes, children's shoes. Interior layout Entering the store, there is a craft shoes display cabinet on the left hand side, all are some reduced size shoes, which also has three-inch golden lotus shoes, which are made according to the original size, just as a work of art, it still has some value of existence. Neilian Sheng two masters next to the display case chatting with customers while making shoes, this is a special demonstration area, customers have rarely bought cloth shoes to wear on their feet all year round, to show customers the soles of the nana and the process of shoe-making is more likely to raise their interest. Nei Lian Sheng has put a lot of effort into preserving traditions. At the end of last year, the counters on the first floor were changed from open shelves to closed shelves. Because the closed shelves can let customers experience the old shopping style - across the counter, look at their favorite shoes, and then say to the waiter: please get me ...... Compared with the modern open-shelf sales style that lacks the verbal communication link, the centuries-old tradition hidden behind the old shop has a real value for customers. The tradition of a hundred years behind the old shop is the real attraction for the customers. Other brands are available on the second floor On the first floor, to the right of the entrance door, is the staircase leading to the second floor. On the way up, you can look at the customary paintings on the wall that introduce the history of Nei Lian Sheng. Near the staircase is a peculiarly shaped shoe-testing chair, which this reporter has never seen in those fashionable shoe stores. The back of the chair is very high, the chair surface is like a "field" shape, *** divided into four seats, trying on shoes customers sit back to back, the base is eight square mirrors. Each chair back is also tied to a shoe puller. According to an old salesman of the Neiliansheng said, this is an "antique" things, have been in the store. After the first floor was changed to closed shelves, the left side was not so big place to place it moved to the stairway. The second floor, unlike the first floor, still uses open shelves. The whole second floor only has a small area on the south side for Neilian Sheng's bargains, while the other counters are for other brands. Self-supporting shoes are the mainstay of Neilian Sheng, especially in recent years, selling hundreds of pairs of shoes every day, with some people buying dozens of pairs at a time. Opening up the exhibition hall of intangible cultural heritage and studio to introduce the history of the store Neilian Sheng in the store on the third floor is also set specifically for the exhibition hall of intangible cultural heritage, open for free visits from 9 a.m. to 5 p.m. from Monday to Sunday. With an area of more than 200 square meters, the exhibits are very rich. Customers can turn on the light switch on the wall and visit by themselves. Here, the development of Nei Lian Sheng is clearly presented in front of the customers - from the original single boot store, to gradually increase the variety of production of shoes, shoes, etc., and now added women's shoes and leather shoes. Originally, the old store only took the route of "aristocrats", but the business strategy was constantly adjusted, and eventually evolved into a brand that ordinary people could get close to. The most attractive exhibit should be the "Cui Zhong Zhi Zai", which is said to have been written down by Zhao Ting, who recorded the shoe sizes of the important officials in the imperial court, forming the book "Cui Zhong Zhi Zai". Unfortunately, Zhao Ting's copy of the book has been lost, and the one on display is a copy of the original, which contains the shoe sizes of ***, Zhou Enlai and others. Nowadays, every customer who comes to Nei Lian Sheng to have his shoes made will have the size of the shoes recorded in full, which is perhaps the prototype of VIP treatment. Handmade Cloth Shoes Because of its strict production process, unique technology, selection of materials, fine workmanship, profound skills, difficult, time-consuming, the apprentice needs three years and a section to get out of the master, now learning this skill has been less and less people, Neilian Sheng handmade shoes craft has been included in the "national intangible cultural heritage list". Thousand layer bottom cloth shoes In the important period when Beijing hosted the 2008 Olympic Games and the opening of Qianmen Dajie Commercial Street, Neiliansheng, with its rich cultural connotations, has become a characteristic place for domestic and foreign tourists to go shopping, sightseeing, and taking photos as souvenirs. Nei Lian Sheng Dajie Business Building, with a business area of more than 1,200 square meters, every day to meet thousands of tourists to come, bustling, shoulder to shoulder, calling friends shopping, sightseeing scene, simply lively. Restored Dazhalan Commercial Street, a clever blend of traditional and modern cultural features, antique architectural style and clean and spacious streets, is to meet the arrival of tourists from all over the world. Fashion Transformation The luxury industry's difficult civilianization process In "East Meets West," as a killer agent, Leslie Cheung took a first-time killer, Jacky Cheung, to the villagers and said, "Do you believe in a group of killers who don't even have shoes or do you believe in him? Jacky Cheung is wearing the shoes that Leslie Cheung has just bought him, with a terrified expression. It was the first time he had ever worn shoes. It was these shoes that made the villagers finally choose to believe this fledgling killer. As soon as he got this order, the killer's agent decisively took the shoes off this poor killer's feet. Shoes, not everyone can wear every day. When Nei Lian Sheng was founded, it was aimed at those who could afford to wear shoes. It was always thought that the more modern times, the more difficult it would be for an old company like Nei Lian Sheng. The old firms have the passion and refinement of the old firms, but they also have a stale air that is too old. Used to wearing leather shoes of the fashion crowd, there will be people to favor the cloth shoes of the Neiliansheng? The customer base is still mostly middle-aged and elderly, but some young people are beginning to like the breathable and sweat-absorbent cloth shoes. A few years ago, there was a boom of wearing thousand-layer-bottomed cloth shoes, even in and out of formal occasions, are wearing rough cloth pants, thousand-layer-bottomed cloth shoes. The revival of national products is more and more young people began to mix and match thousand layer bottom cloth shoes as a fashion trend. Han Huohuo, the godfather of fashion, is the die-hard of Neilian Sheng. Whenever we see the figure of Neilian Sheng appearing in the streets of New York, London, Paris and Hong Kong, which are the fashion capitals, we have to sigh with emotion that the world is changing so fast. As the saying goes, only the national is the world! In fact, Nei Lian Sheng is still very difficult to lower its high and proud posture. When chole, tod's these international brands began to design imitation of the classic style of Nei Lian Sheng round mouth and elastic mouth shoes, Nei Lian Sheng has always been a low-profile gesture not to follow the trend, not maverick, adhere to their own quality, and perpetual innovation. Nei Lian Sheng always believes that sooner or later China will create its own luxury brands, and that day will be the return of Nei Lian Sheng's customer orientation. Chinese fashion has made a strong comeback on the retro trend, with celadon gowns shining in Milan shows and grandmother sweaters in LV collections. 2013, on the occasion of the 160th anniversary of Nei Lian Sheng's brand foundation, we also saw a clever combination of tradition and modernity in Nei Lian Sheng's Spring/Summer 2014 shoe launch held in Beijing's Gongwang Mansion. These five series are new wine in old bottles, with traditional elements, combined with simple design and smooth lines of modern shoes, even the fashion models who are used to walking on foreign catwalks can manage without any sense of isolation; the three series of colorful, wild, and jungle are even more eye-opening, and the trendy clashing colors and splicing have been skillfully transplanted by the designers from clothing to cloth shoes, which is the most popular fashionable style. Leopard print and snakeskin in the trend of classic patterns have become the main theme, lace and leather material innovation seems to announce another possibility: based on China's local centuries-old brand, its brand spirit has never been old, it is the same as those belonging to Europe and the United States of America's classic luxury goods, everlasting and new, can become the trend of the contemporary people to chase the hot object. Production techniques Neiliansheng was founded in 1853 (the third year of Xianfeng in Qing Dynasty), initially located in Beijing's Dongjiang Rice Lane (today's Taiji Factory), with its founder Zhao Ting, a native of Wuqing County, Tianjin. The founder, Zhao Ting, was a native of Wuqing County, Tianjin. He was invested by General Ding, a prominent official in the capital, with 10,000 taels of silver to open the shoe store. At that time, Zhao Ting investigated the condition of Beijing's shoemaking industry and thought that there were very few professional shoe stores in Beijing for making court boots, so he decided to set up a court boot store, specializing in making court boots for imperial relatives and court officials. Inheriting the traditional folk craft, Neiliansheng's thousand-layer-sole shoes are made of selected natural materials such as pure cotton, pure linen, pure wool dress tweed, etc. On this basis, Neiliansheng carried out its own development and innovation, which is a real "work fine material". The main features can be summarized as "one high and four many", namely: high technological requirements; more production processes, more patterns, more soles, more styles. Thousand-layer bottom cloth shoes have a long history, and its creation is a great achievement in the history of Chinese shoe-making. It is a great achievement in the history of Chinese shoe-making. It unites the essence of national handicrafts, has unique characteristics and advantages, reflects the quality of hardworking of Chinese children, is a representative work of Chinese shoe culture, and is also a valuable wealth and precious heritage of the Chinese nation, which has a very high historical and cultural value, economic value, and craft value. The inheritance method of the thousand-layer bottom cloth shoes making craft is the old mode of teacher passing on to apprentice. A highly skilled master leads the apprentice, and the master teaches the apprentice his shoemaking experience and know-how through word of mouth, and the apprentice inherits the master's skills in practice through experience and understanding, and thus passes down the skills from one generation to the next. It is very difficult to pass down the art of shoemaking through oral transmission. The production process of thousand-layer bottom cloth shoes has been following the traditional handmade way, with complicated and numerous processes, the big process has more than 30 channels, and the total process is hundreds of channels. Each process has a strict and clear standard, pay attention to the size, technique, strength, clean, sharp, accurate, strict and clear process standards and even deep into each action of the workers. The mastery of this technology, the master led into the door, the practice is all up to the individual repeated practice, speculation. Product Description: Material: Selection of pure natural materials --- cotton, hemp and other raw materials, the sole of the choice of top quality hemp rope, the upper tapestry satin and other production. Performance: With the advantages of comfortable, breathable, sweat-absorbent, foot care, etc., it is the set of traditional products of the craft of the Neilian Sheng - handmade way. This shoe has outstanding national characteristics, is the best home leisure supplies, once listed by the pursuit of comfort, taste and elegance of the friends of the favorite. Company Honors 1915 (R.O.C. four years) won the National Products Exhibition issued by the Kyoto City Products Association "all kinds of shoes first prize"; 2008 Beijing Olympic Games Miss Ceremony shoes 1935 (R.O.C. twenty-four years) was issued by the BeiPing City Products Exhibition "Boots and Shoes First Prize"; 1984 was named "Ministry of Excellence"; 1987 was awarded the National Federation of Shoes and Hats issued the "product second prize"; the National Federation of Shoes and Hats issued the "product second prize". In the same year, Neiliansheng brand cloth shoes were honored as "China Famous Brand" by China General Chamber of Commerce; in 2006, Neiliansheng brand cloth shoes were honored as "China's First Cloth Shoes" by China General Chamber of Commerce; in 2007, Neiliansheng brand shoes were listed in the list of intangible cultural heritages under key protection by Beijing Municipal Government; in the same year, Neiliansheng brand shoes were recognized as "China Well-known Trademark" by the State Administration for Industry and Commerce. In the same year, it was recognized by the State Administration for Industry and Commerce as "China Well-known Trademark", becoming the only enterprise in the cloth shoes industry to obtain this honor; In 2008, it was included in the National Intangible Cultural Heritage List; In the same year, it was provided with the awarding ceremony shoes for the 29th Beijing Olympic Games; In 2011, it became one of the first batch of cloth shoes to be used in China; In 2011, it became one of the first batch of cloth shoes to be used in China. The same year for the "29th Beijing Olympic Games" to provide the Olympic Games award ceremonial shoes; in 2011 to become the first batch of national intangible cultural heritage production protection demonstration base. Nei Lian Sheng Intangible Cultural Heritage Exhibition Hall Since 1996, we have been organizing shoe culture exhibitions, collecting and organizing a large amount of information along the history of ancient Chinese shoe culture (a few foreign shoes) and the history of our shoe development, and displaying the culture of shoes and the history of the development of the enterprise in a more complete and detailed manner by using text, pictures and real objects. This is an important step in the study of the development of "shoes" and the promotion of the shoe culture. In advocating "green" consumption today, Neiliansheng cloth shoes truly reflect its meaning. Carefully study the market to meet consumer demand, market-oriented, based on the city radiation out to the world, is the company's development goals.