The catering industry can combine cultural characteristics to create a unique dining scene. The combination of theme restaurants, night markets, live performances and dining can attract more consumers and provide all-round night dining experience.
The catering industry is an important part of the night economy, and diversified menus and dining experiences are the key to attracting consumers. Modern consumers' requirements for food not only stay in taste, but also include dining environment, service quality and cultural experience. Therefore, restaurants can constantly innovate and provide a variety of food choices, from traditional cuisine to international cuisine, to meet different tastes of consumers.
The younger generation, especially the "net-born generation", has become the main consumer of the night economy. They travel frequently at night and have higher expectations for live performances, light shows, dramas and other activities.
Therefore, the catering industry can customize the needs of this target audience and provide dining options combined with entertainment activities. For example, after a concert or performance, late-night food service is provided to provide a convenient dining experience for the audience.
"Night Economy" makes the city regain its fireworks:
As an important carrier to promote consumption and boost confidence, street stalls and night markets are one of the important manifestations of the recovery of the catering industry. After entering the summer, many standardized open-air markets and night markets have been opened in Beijing, such as 798 Art District Night Market, Huaxi live Open-air Market and Tongzhou Sunset Market. The "night economy" has made this bustling city more grounded.
Take the night market in 798 Art District as an example. From 6: 11 p.m., the night market is full of shouting and hawking, and all kinds of food stalls are crowded with consumers who come to "feed". The night market has a good passenger flow. As long as you are willing to endure hardships, you can make money.
In fact, in order to restore and boost consumption, more and more cities have joined the team supporting the stall economy. Since this year, many places across the country, including Beijing, Shenzhen, Hangzhou, Kunming, Xiamen, Chengdu and Lanzhou, have successively issued relevant regulations on setting up stalls and allowing businesses to display outside, boosting the "stall economy" and "night market economy" and enhancing the fireworks in cities.