I. Site Selection

Choosing a good store location basically determines the success or failure of investment. Priority should be given to the following addresses, and shopping centers and commercial pedestrian streets are the best locations in these places, because the main consumers of revolving sushi restaurants are young people aged 12-25, accounting for 67.2% of the total tourists. Young people of this age prefer to be active here.

1. Shopping center or commercial pedestrian street with large passenger flow and high consumption level;

2. There are many office buildings and schools around;

3. Near mature communities.

Second, the decoration

Generally, the wood lattice, wooden windows, tatami and the like are mainly based on dark wood color. I hope I can feel that I am in Japan as soon as I enter the store. It is a psychological feeling to think that sushi is authentic. The wall can be painted with cherry trees or Mount Fuji on a white background. Tableware should be all Japanese or distinctive. There is a white one with pink prints for the floor, and the lighting should not be too bright.

iii. declaration of documents

after choosing a good store address, you can declare your documents at the same time as you start to decorate it, usually starting from February to March before opening.

1. Determine the water and electricity diagram of the store and report it to the fire protection and environmental protection authorities for approval;

2. Determine the plan of the operation room and report it to the Health Bureau for approval;

3. Determine the reasonable route of the gas pipeline, and submit it to the gas company for approval to make an appointment for the construction date;

4. You can register as a company or a self-employed person by reporting to the Industrial and Commercial Bureau for a business license.

5. finally, apply for tax registration certificate, etc.

VI. Product

A key factor in the success of a store is product, which is the product. The taste, variety and variety of products are important, but the market positioning is dynamic. If we want to succeed, we must change the traditional unchangeable positioning and create a market atmosphere that changes with the market and is flexible in operation. That is to say, we should design products according to the tastes of local customers, and constantly adjust and change products according to seasons and holidays to attract customers. Because sushi has no fixed product model than McDonald's, Pizza Hut and KFC; Moreover, the tastes of China people in the north and south regions are quite different, and their acceptance of sashimi is different. For example, sushi sashimi can make more than 65% of the total production in Guangzhou, but only about 25% in areas above the Yangtze River, such as salmon and shellfish. Therefore, sushi must vary from place to place, and products suitable for local tastes should be formulated according to local conditions.

VII. Price

Product price is an important factor. It needs to be priced according to the people you serve, and it needs to be adjusted appropriately according to the spending power of consumers. The price positioning must consider the level of store rent. For example, store rents in prime locations are generally high, so they are not suitable for low-priced products; On the contrary, don't make high-priced products in places with low consumption, or you will be defeated.

VIII. Environment

One is service. Warm and thoughtful service will naturally create a comfortable eating atmosphere for people. If catering enterprises want to develop and remain invincible forever, they must train a group of high-quality service personnel. It is necessary for service personnel to have the quality of "word of mouth" public relations image, hygiene habits, catering service, cooking professional knowledge and skills.

the second is decoration. Generally speaking, it is better to have smooth lines, bright colors and modern styles. For example, the revolving sushi restaurant opened in the shopping area needs a leisurely style. Of course, it is best to have its own characteristics. If our catering products, services, dining environment, tableware, facilities and equipment and atmosphere have their own characteristics, guests will come here.