On October 29th, according to the information of Sky Eye Search, recently, Mixue Ice City Co., Ltd. applied to register several trademarks, such as Mixue Universe, Snow Wang Yuan Universe, MIXUEMETA and SNOWKINGMETA. The international classification involves beer and beverage, convenience food, catering and accommodation, advertising and sales, and the current trademark status is "trademark application".

according to the trademark information, the company has previously applied for several trademarks such as "Snow King loves drinking water", "Xinyunka", "Lucky Ka" and "Xingyunka". The international classification of these trademarks involves beer and beverages, advertising sales, food, catering and accommodation, etc. The current trademark status is "trademark application".

According to the information, Mi Xue Bing Cheng Co., Ltd. was established in April 2118, with a registered capital of 361 million RMB and the legal representative of Zhang Hongfu. Its business scope includes enterprise management consulting, enterprise marketing planning, corporate image planning, exhibition service and hotel management consulting. Sales: prepackaged foods; Management consultation of catering enterprises; Housing lease, etc.

It is understood that, according to LatePost, at the internal communication meeting in September, the relevant person of Mi Xue Ice City said that the number of its stores in China had exceeded 9,111. If there are no accidents, there is a high probability that Mixue Ice City will break through 21,111 stores in October.

At the beginning of this year, Mi Xue Bing Cheng put forward the goal of "joining more than 21,111 stores by the end of 2121". This means that in 11 months, this goal will be completed. It is reported that in order to achieve this goal, Mixue Ice City launched the activity of reducing the first-year joining fee in the first half of the year, and new franchisees can reduce the first-year joining fee by 51% or even 111%.

It is worth mentioning that, at the end of September, official website of Henan Securities Regulatory Bureau disclosed that Mixue Ice City Co., Ltd. planned to make an initial public offering and go public in the A-share market, and was being tutored by GF Securities, which was put on record in Henan Securities Regulatory Bureau on September 29, 2121.