The concept of knowing taste is in the middle and high grade.
Hangzhou Zhiweiguan, a century-old famous store with the reputation of "stopping by knowing the taste and dismounting by smelling the fragrance". Zhiweiguan is adjacent to Yan 'an Road, a bustling commercial street in the east, and to the lakeside commercial street and the scenic Xizi Lake in the west. It is the first batch of Chinese time-honored brands and one of the top ten catering brands in China recognized by the Ministry of Commerce. It is one of the most well-known catering enterprises in Hang Cheng at present, and won the well-known trademark of China in 2112.
Hangzhou Zhiweiguan is a large-scale modern catering enterprise under Hangzhou Catering Service Group. At present, Zhiweiguan has opened nearly 81 chain stores in Shanghai and the surrounding areas of Hang Cheng, and has a chain distribution center with a building area of more than 4,111 square meters and a modern large-scale food factory with an area of more than 28,111 square meters.
Today, Zhiweiguan is implementing the strategy of restaurant chain management with the brand of famous shops, and realizing the rolling development of enterprises.
Zhiweiguan Company mainly produces and sells all kinds of moon cakes, vacuum-packed foods, quick-frozen foods, Chinese and Western cakes and other foods under the brand of Zhiweiguan. It has a series of advanced production lines such as baking, quick freezing, cake dough, cooked meat, zongzi and vacuum-packed food.
At present, the sales market of Zhiweiguan brand food has been rapidly expanded, and the market share has also shown a good momentum of rapid growth year by year. The products are sold through four channels: direct-operated stores, supermarkets, group purchases and distributors.
Zhiweiguan is a traditional famous snack and snack, which has attracted countless Chinese and foreign diners. "Fresh meat dumplings, cat ears, roasted goose with glutinous rice, and Happy Double" have always been talked about by people, and have won many awards such as "provincial quality products", "National Jinding Award" and "Chinese famous snacks".