what should I pay attention to when designing hand-painted POP posters?

1.

The headline text of hand-painted POP poster design

The headline text is a very important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or it must be outlined. Different from descriptive words, headline words need not be arranged too neatly, and can be wavy, V-shaped, curved, inclined left and right, etc., but the distance between them should not be too far. After the grid line is drawn, write according to the basic strokes.

2. Text of hand-painted POP poster design

① Descriptive text of hand-painted POP poster design. When writing descriptive text, the strokes of points can be changed into circles, or circular reflections can be added; You can also exaggerate the closed parts, such as "mouth", "day" and "eye"; Or you can tilt the bottom stroke. However, when writing, the color should be clear and the strokes should be clear. Don't change the color word by word. At most, one line of text should be changed in one color. If the text has more than five lines, it is best to use one color to the end, so as not to dazzle people and increase the trouble of reading.

②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP eye-catching, we should think of ways from the size and color of paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand the goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague and obscure.

3. Illustration of hand-painted POP poster design

The illustration of hand-painted POP poster design should be noted: generally, the illustration of poster layout should not exceed one third, and the illustration should be a foil, so don't usurp the host's role; Figure and text should be combined as far as possible, not figure to figure, text to text; Because there are not as many colors as colored pens, some colors will be distorted if they are hand-painted. So it is suitable for drawing simple illustrations; If you are not sure about hand painting, you can use other paper materials to cut and paste, and it is safer to cut them into appropriate sizes before pasting them.

4, hand-painted POP poster design also needs to pay attention to the use of markers

After conceiving a POP poster, you need to skillfully use markers. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the written strokes and scribble evenly before you can write various POP fonts.

I want to share with you what you need to pay attention to when designing hand-painted POP posters. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

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What should I pay attention to when designing hand-painted POP posters?

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Six steps and skills of making hand-painted POP posters

Six steps and skills of making hand-painted POP posters

Hand-painted POP is a kind of POP advertisement, which is mainly used to stimulate and guide consumption and enliven the atmosphere of stores. Because of its low production cost, bright colors and silent sales staff, it is favored by the retail industry. So, how to make hand-painted POP posters? What are the skills? Please take a look at it together.

6 steps and skills of making hand-painted POP posters 1

General process of making hand-painted POP

Step 1: Collect content related to activities or products

Step 2: Refine the title and simplify the text

Step 3: Choose the appropriate layout

Step 4: Choose the appropriate color matching

Step 5: Select relevant illustrations. The word

is the basis of a poster. Beginners are advised to buy a copybook and practice calligraphy with a marker and a calligraphy practice grid.

second, master several common font decoration methods.

The headline is the soul of a poster. Making a good headline can not only highlight the theme, but also make the picture more vivid. However, there are many ways to decorate the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

third, pay attention to the layout.

The simplest typesetting is horizontal typesetting. Beginners would rather seek stability than expect to live and change. At this time, the text and title words can be distinguished by decorative lines or color blocks in decoration, so that they can be distinguished from each other, but they echo each other. Other typesetting layouts are as follows:

Leave the four sides of the poster blank.

This is also called the external "air retention" of the POP poster. If there is no air retention, the content written in the poster will be pushed to the four sides, which will make people feel suffocated and stuffy. The specific width of the blank space will be different according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (531cm×761cm)POP paper; 4-inch (391cm×543cm) POP should be left with 2 ~ 4 cm blank on four sides; Generally, 1.5 ~ 1 cm blank is left on the four sides of the explosion card.

line spacing is greater than kerning.

as long as there are more than two lines (including two lines) in the content of p>POP, it is necessary to pay attention to the fact that the line spacing of each line should be greater than the word spacing. We usually use the size of specific line spacing between 1/3 and 1/2 of the word height. The requirement of word spacing is that words are next to each other, but generally they cannot be connected, so a certain gap should be left.

The title, illustration and text each account for about 1/3 of the poster area.

the title and subtitle of a POP together should account for 1/4 to 1/2 of the whole POP area, and the title usually accounts for about 1/3 of the poster area. (When there is less POP text content, the title can account for about 1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )

fourthly, there should not be too many colors.

a poster with 3~5 theme tones is enough. Too many colors are easy to be messy, and too few can't highlight the key points. To this end, the author suggests that the title words can be written in 1~3 colors, the main body is written in one color (that is, one pen to the end), and the key contents (such as "delivery", price and date) can be written in another color.

fifth, the selection of illustrations should be relevant to the product.

For example, in the picture below, there is a slim young woman, which easily reminds people that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.

sixth, the production of activity posters.

Generally speaking, the main title of activity posters is relatively straightforward, so that people can know what the activity is at a glance, or the main title is more interesting and the subtitle is more straightforward.

There are generally two types of activity poster body templates

1. Time and place type. Just like writing a composition when I was a child and explaining "when, where and who happened", we can tell you the time, place and other things that need to be notified by this kind of activity poster.

2. prize seduction type. "There must be a brave man under the big prize". If your competition is rich in prizes, why don't you tell everyone? Maybe, the number of participants will double and the atmosphere of the event will be even HIGH.

of course, it is more attractive with a cartoon illustration to the point.

Six Steps and Skills of Making Hand-painted POP Posters 2

Drawing according to photos

For beginners, learning to draw by hand is more helpful than drawing according to photos, which lays a solid foundation for future outdoor sketching and creation. If beginners go directly to the field to sketch, they will generally feel that they don't know where to start, either because the proportion is wrong or too partial, and they are obsessed with a detail, and they are stuck in the performance of light and shadow. Therefore, it will be relatively easy to cover the picture according to the photo, and students need not be distracted by light, shadow, color and proportion. The key point is to understand the general hierarchy of black, white and gray, and the performance of black is not a rigorous sketch performance, but mainly emphasizes the general expression and understands the rhythm of the picture. Therefore, it is very necessary to practice the hand-drawing of Montague. We must practice it persistently, understand the organizing language of the picture, and learn to choose.

problems in painting

1. Selective painting

Every photo we choose can't be perfect, and we need to re-compose. The most important principle is to choose the visual center and focus of each photo, that is, the theme of the photo itself, and the rest are secondary links, so we should cut it appropriately. Can summarize the painting, according to the needs of the picture, boldly omit and summarize, and make necessary subjective treatment. There is no need for any object to be exhaustive, and it is necessary to shift, change objects and add scenery according to the picture, all in order to set off the needs of the theme.

second, strengthen the contrast

strengthen the contrast of the changes of light and shade, so that the light is brighter and the dark is darker, which opens up the hierarchy. Strengthen the contrast between the density of the picture, emphasize the difference of the material by expressing the material of the object, and properly density it, so as to truly achieve the state of being sparse and impenetrable.

Third, grasp the shape

In the montage, it is necessary to grasp the shape and present a clear structure, so that the pen can be in place, and the trend of brush arrangement follows the structure of the object, so as to achieve the effect of winning more with less. Don't ignore the thickness and volume of the object, and dig these details patiently, so that the picture can bear looking.

Fourth, expression techniques

There are many forms of expression for drawing according to photos, which are not limited to the relationship between the density of lines to express the picture effect. We can also make the picture more vivid and full of vitality by using pen to lighten the color or render it. In the process of coloring, we should pay attention to going from shallow to deep, going deep at different levels, starting with the whole, opening up the contrast, focusing on the main body and carefully depicting it. Finally, the practice of Mongolian drawing helps to improve our highly unified generalization ability and predict the control ability of bright, gray and dark pictures, which will help beginners to enter the state quickly and is one of the shortcuts to learn hand drawing.

6 steps and skills of making hand-painted POP posters 3

Gouache is an opaque watercolor pigment, which has been used to draw architectural representations for a long time. Because of its strong coverage, painting techniques are easy to master. Let's introduce the technique of gouache rendering and halo removal.

vignetting in architectural drawings is the key to show light and shadow. The main difference between gouache and watercolor rendering lies in the way of brush stroke and covering method. It is not suitable for the general brush to be uniform in large area. It is necessary to quickly coat the very thick gouache pigment on the drawing paper with a small brush and brush it repeatedly. If the area is not large, you can use a gouache flat pen to paint the color on the paper. In the process of fainting, according to the characteristics of different brushes, multiple pens can be used at the same time to achieve good results.

there are several methods to remove the vignetting of gouache:

(1) direct method or continuous coloring method

This kind of vignetting method mostly uses small-area rendering. This kind of painting method is to directly adjust the pigment, emphasizing touching the point with a brush, rather than letting the color flow down. Large-scale gouache rendering, it is to use a small board brush, brush back and forth, while adding color to make it appear dizzy. The paper must be kept wet.

(2) Imitate the rendering method of "washing" in ink and watercolor

Although gouache is thicker than ink and watercolor, it can slowly flow down the drawing board as long as the slope of the drawing board is steep. Therefore, the method of "washing" can be used to render a large area of vignetting. The method is exactly the same as ink painting and watercolor painting. I won't repeat it here.

(3) stippling rendering method

This method is to compose a picture with small pen points, which takes a long time, patiently and meticulously using different gouache pigments in different levels. The sky, trees, pools and lawns can all be colored by stippling, and the objects displayed are rich in color and strong in light.

(4) spray rendering method

spray is to spray gouache or a special pigment from the nozzle of a spray gun with compressed air to form a granular fog. Before spraying, it is necessary to prepare a carved mask to cover it. Therefore, this method is complicated, time-consuming and troublesome.

In a word, the purpose of making architectural representation is to better represent the architecture and express the architect's design intention. As for which representation method to choose, it depends on everyone's mastery and preference. Architectural representation is just a "description" of an architect's work.

6 steps and tips for making hand-painted POP posters 4

1. Comparison.

Contrast is the basic stereotyped skill of art design. Comparing two different things, shapes and colors is called contrast. Such as Fiona Fang, old and new, size, black and white, depth, thickness and so on. Put two obviously opposite elements in the same space, and through design, make them both opposite and harmonious, contradictory and unified, get sharp contrast in strong contrast, and get the effect of complementarity and satisfaction.

second, harmony.

Harmony means harmony. On the premise of meeting the functional requirements, it harmonizes the combination of shape, color, light and quality of various indoor objects and becomes a very harmonious and unified whole. Harmony can also be divided into the harmony of environment and modeling, the harmony of material texture, the harmony of color tone, the harmony of style and so on. Harmony can make people get quiet and peaceful satisfaction visually and psychologically.

III. Symmetry

Symmetry is a traditional technique of formal beauty and the earliest law of formal beauty mastered by human beings. Symmetry is divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, isomorphic, homochromatic and homogeneous pairs are called absolute symmetry. In the interior design, it is relatively symmetrical. Symmetry gives people the feeling that order, solemnity and neatness are the beauty of harmony.

fourth, balance.

In life, the golden rooster is independent, and the actor walks a tightrope, which gives people a stable enjoyment of visual art from the balance of force, and enables people to obtain a visual balance psychology. Balance is the configuration of different shapes, components and colors according to the central axis and center point. Compared with symmetrical forms, balanced forms are lively, vivid, harmonious and beautiful.

five, level.

For a decorative composition, it is necessary to distinguish levels, so as to make the picture deeper, wider and richer. If you lack hierarchy, you will feel mediocre, and interior design should also pursue a sense of spatial hierarchy. For example, the color changes from cold to warm, the lightness from bright to dark, the texture from complex to simple, the shape from big to small, from square to round, the composition from gathering to scattering, and the single to diverse texture can all be regarded as rich changes. Hierarchical changes can achieve extremely rich visual effects.

six, echo.

Echo goes hand in hand with shadow. In interior design, the ceiling, the ground, the desktop and other parts will play a corresponding role by adopting the method of echo and the treatment of shape. Echo is a balanced formal beauty, which is a common technique in various arts. Echo also has the theory of "corresponding symmetry" and "relative symmetry". Generally, the artistic effect of echo is obtained by means of image correspondence, virtual reality and momentum.

VII. Continuation.

continuation means continuous extension. People often use the word "image" to refer to the external shape of all objects. If an image goes up or down regularly, it will continue from left to right. This continuation technique is used in space, which makes the space gain a sense of expansion or guidance, and even deepens people's impression of key scenery in the environment.