Sun Luming:

The chairman of Billion Baidu

used to be a laid-off worker. He started to set foot in the catering industry in July, 1996. After numerous experiments, he finally succeeded in independently innovating the modern, environmentally-friendly and healthy catering mode of "barbecue on paper". Not only did paper roast raw fish, raw meat, pickled cabbage and blood sausage ... but it also expanded the paper barbecue business to the whole country, and established a relatively perfect franchise chain market system of 111 million Baidu catering.

In p>2117, with the special approval of Shenyang Labor Bureau, Shenyang Baidu Vocational Skills Training School was established to provide systematic training and training for headquarters and chain stores. From ancient times to the present, according to different baking tools, barbecue can be divided into three types: fork roasting, roasting and skewering roasting. Fork-roasting is that the raw materials are forked with long iron or bamboo sticks and baked repeatedly on the fire, which is suitable for roasting whole chickens, ducks and large pieces of meat and other large animal raw materials. Roasting is a method of putting iron mesh or thin slate on a fire, cutting the raw materials thin or into small pieces, and putting them on it to eat while roasting. Such as Korean barbecue, Japanese barbecue and so on. Skewering is to skewer small pieces of raw materials with iron or bamboo sticks and bake them on the fire, such as Xinjiang kebabs. However, there is a laid-off worker in Shenyang, but he has to figure out the fourth method of barbecue, that is, using an electric stove to barbecue raw materials on paper, in order to solve the problems of environmental protection and unsanitary barbecue, and dream of changing the fate of poverty by this. Who knows, this difficult problem that even experts can't solve was solved by him.

In four years, his nationwide franchise stores of "Baidu Barbecue" in Shenyang have grown to 331, covering 25 provinces in China. Initially formed a chain strategic development pattern from Daqing in the north, Shenzhen in the south, Jiayuguan in the west and Dandong in the east.