According to brand tonality, content positioning mainly includes account establishment, blue V certification, homepage optimization, brand image portrayal and so on.
Multi-dimensional positioning of user groups, attention to brand users like to watch KOL videos and favorite content, and find out the content that conforms to brand tonality and is highly compatible for creation.
Strengthen video annotation, which can mainly include people annotation, scene annotation, content annotation, video annotation and so on.
Create video differentiation, so that users have a strong recognition of video.
Split-shot scripts, diversified photos and professional post-production clips allow artists to create high-quality videos with content.
Online publishing operation mainly includes details such as user operation and content optimization.
Jutui Media provides two different packages for the short video agency operation of enterprises.
Ordinary package and brand package!
The regular package is aimed at small and medium-sized enterprises or companies.
Brand packages are aimed at enterprises that already have the popularity of traditional shopping malls.
Service packages are mainly divided into several categories, such as infrastructure, positioning analysis, video content, video production, operation, KPI inspection, etc.
The number of video cycles of the service package is calculated according to 15 and 30 high-quality videos, and the price is about120,000. Professional short video agencies can calculate a kpi function that can help customers realize, such as exposure and fans, from the early positioning and short video mall data analysis.
According to the professional quotation rules, the price of a short video within 60s ranges from 2,500 to 5,000, mainly according to the needs of customers. There are some hard conditions for this price. For example, the routine will only include one artist and model, and the demand will take photos of the cooperation content for the artists, and the extra expenses will be borne by the demanding customers. Therefore, when looking for an operating company, if customers have specified requirements for artists and models, they will supplement and clarify the requirements in the cooperation agreement according to the contents outside the package.
Summary: Although there are many short video agency companies, enterprises should choose a professional short video agency service company, not only from the professional level, but also from the later operation, so as to ensure the role brought by professional companies. Enterprises need to know the type of service they need first. If enterprises just want to establish a simple way to contact customers through channels, they can generally choose basic services. If enterprises want to market the video content of products through short videos and short videos, they should at least choose long-term planning and cooperation to precipitate fans for pre-brand promotion and realize post-marketing.