As an entrepreneur, you need to constantly learn and master all kinds of business knowledge and skills in the business world. This article will recommend you 11 business books, covering business thinking, marketing, growth, positioning and other aspects, to help you better cope with challenges and seize opportunities on the road to entrepreneurship.

1, "Shang Xian"

Author: Hou Quansheng

This is China's first novel describing the road to spiritual cultivation of contemporary private entrepreneurs. The author Hou Quansheng knows more about business and management than a professional writer, and respects Confucianism, is good at literature and is a practitioner of Confucian businessmen more than a private entrepreneur. Shang Xian, known as the The Journey to the West of business circles, shows us the 41-year historical changes of the company from scratch, from small to large, from weak to strong, and depicts the magnificent life scenes and bizarre social world of individuals and times, individuals and groups, enterprises and countries, families and society, present and history, and deduces their different life trajectories and destinies.

2, "Growth Hacker"

Author: Fan Bing

This is a book that introduces the concept of "growth hacker" and its application in the early growth of startup products. The author is the founder of paladin consulting and the earliest practitioner and preacher in Growth Hacking. This book mainly focuses on the concept of "growth hacker" and introduces the concept, scope of work, cheats in work and some case studies, especially the case studies are very valuable. After reading it for the first time, my personal feeling is a book with a lot of dry goods, which is recommended for practitioners in various related positions such as products, operation planning and marketing.

3. Marketing Management

Author: Philip kotler

Marketing Management is a classic in the field of marketing, and the author philip kotler is the father of modern marketing. The book systematically introduces the knowledge of marketing strategy, brand building and market research, and provides entrepreneurs with a comprehensive marketing framework and tools. Through in-depth study of this book, entrepreneurs can better understand market demand, formulate effective marketing strategies and enhance brand competitiveness.

4. From 1 to 1

Author: Thiel, masters

From 1 to 1 discusses how to create a brand-new business model and market, and the author peter teale is one of the founders of PayPal. In the book, I shared my experiences and lessons in the process of starting a business, and emphasized the importance of innovative and subversive thinking. This book has profound enlightenment for entrepreneurs who want to break the existing market structure and create new value.

5.

Author: Uncle Golden Gun

"Borrowing Power" is a book about how to realize self-development with the help of external forces and resources. Uncle Golden Gun is a well-known advertiser. The book shows how to grasp the trend and succeed with the help of others through several cases. This book teaches entrepreneurs how to find partners and resources in a highly competitive market environment and achieve win-win development.

6. The 21 Rules of Leadership

Author: John C. Maxwell

This book is a classic of John C. Maxwell. In this book, Maxwell summed up 21 leadership rules, each of which is a key element to become an outstanding leader. These principles cover all aspects of leadership, including decision-making, execution, communication, influence and team building. This book is suitable for leaders and leadership trainers to read, which can help them better understand and apply the rules of leadership. At the same time, this book is also suitable for people who want to improve their leadership and influence.

7. Positioning?

Author: AL Ries, Jack Trout

Positioning is a classic of positioning theory, and the authors AL Ries and Jack Trout are the founders of positioning theory. The book expounds how to establish a unique brand image and awareness in a highly competitive market. By studying this book, entrepreneurs can better understand consumer psychology and market environment, formulate effective positioning strategies and stand out from the crowd.

8, "OKR Work Law"

Author: Christina Wodtke

"OKR Work Law" describes in detail how to formulate and implement OKR (Goals and Key Achievements) plan to improve team efficiency and achieve goal orientation. The author john doerr is a famous venture capitalist and the promoter of OKR working method. This book provides an effective target management method for entrepreneurs, helping teams to work together better and achieve the same goal.

9. Influence

Author: Robert Siodini

Influence discusses how to influence others' decisions and behaviors. The author Robert Siodini is a famous psychologist and marketing expert. The book reveals the principles and skills of influence, including the principle of reciprocity, commitment and consistency. This book is of great guiding significance for entrepreneurs who want to gain an advantage in business competition, and can help them better understand customer needs and behavior patterns.

11. Learn to be Tik Tok in 9 hours?

Author: Su Hang (dull)

Author Su Hang is the founder of a self-media company with more than ten years of experience in design and operation. This book aims to help readers learn the methods and skills of making short videos and explain them through real practical cases. The book covers the skills of powder raising, operational experience, data analysis and other aspects, as well as excellent case interpretation. The dry goods are full, and I believe that readers will find problems in their work and solve them after reading them.