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[Yiwu] Yiwu wholesale jewelry how to choose the location of the jewelry store
Yiwu wholesale jewelry below provides some principles of site selection. Choose a low-density area: If the product characteristics of the jewelry store is not obvious or business experience is not rich enough, it may be possible to avoid the competition of rivals, choose a low-density coverage of the jewelry store, the principle of decoration , jewelry consumers in the psychology of the jewelry store is still a subconscious choice. Yiwu wholesale jewelry store's first impression is important. Decoration chic, interesting store, will certainly attract more favor. Traffic flow is most important: busy streets, downtown, next to the public **** station can be considered. With the help of well-known stores: as long as the female consumers often frequented places, such as more popular shopping malls, clothing city, women's specialty stores. The use of stacking effect: If the jewelry store's product advantages are obvious, the items are more distinctive, competitive strength, then the location can be considered to be located in a relatively centralized place similar to a street of jewelry for the jewelry store, the goods should be considered the following issues: First of all, to let the purchasing staff with market experience to purchase, they have the overall feeling of the jewelry market and consumer preferences to grasp the more accurate. Secondly, we should often go to the wholesale jewelry market, to understand the market trends. Third, business, sales staff to communicate with consumers diligently, and to understand the customer demand timely feedback. Finally, but also often look at newspapers, magazines, television programs, etc., to understand the recent trends. Ideal inventory: According to experience, the initial purchase of 40,000 to 50,000 yuan, you can store 40 square meters. Then keep three into one (i.e.: keep 30,000 yuan per month the total amount of store jewelry, each month into an average of 10,000 yuan of goods). Inventory cycle: small jewelry is a fast update of small items, so the inventory cycle is relatively short. Consider a day or every other day into the goods once, at least to ensure that a week into the goods once. The amount of goods: according to the financial strength, sales situation. Incoming channels: large jewelry wholesalers, Guangdong, Zhejiang and other places in the jewelry wholesale market jewelry variety is relatively rich.